Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts

The Dubious Scent of Books

The new - and the really old!

This was posted earlier this month on the Authors Electric blog site - but I think it's worth reblogging here since it might be of interest to readers as well as writers.

I used to have a favourite independent bookstore. This was many years ago, long before Amazon was a gleam in Jeff Bezos’s eye and it was run by a couple of people who loved books and writers too. You could go in and chat. They knew local writers and helped to promote them. They got to know their customers and could offer suggestions. Then, one of the big chains moved in over the road with their high staff turnover, their front of shop table displays for which publishers paid handsomely and their three for two offers. When they complained, they were told ‘business is business’ and that was that. Within a year they had closed. Those of us who resolutely kept on shopping with them were clearly in a minority.

Cue forward some years. I’m browsing in the big Borders in Glasgow just along the road from Central Station. The cafe – Starbucks as I remember it – is nice. Sometimes I meet people there. The store is pretty good too. Back then I often browse and buy. There are hand-written staff recommendations. One or two of my books are in there as well. I surreptitiously put them face out, as you do.

Time passes. We live in the countryside but I’m a fairly frequent visitor to Glasgow. Borders has changed though. You have to hunt for books on the ground floor. They are tucked away. I remember noticing newspapers and magazines, diaries and notebooks (not that I don’t like notebooks because I do – most writers do, I think) giftwrap and greetings cards and lots of weird barely book related stuff in glossy boxes, as well as cookery and gardening books, sporting auto (sic) biographies, acres of celebrity tat. Sometimes I browse and take a book to the checkout, but the tills upstairs are seldom open, so I go downstairs to be met by a queue of Soviet proportions and two cash points open. Then I dump whatever I’ve picked up, go home, order off Amazon. Mostly this is because I have a train to catch rather than from any more sinister 'showrooming' intention. Latterly though, I think I’ve lost my marbles because I find my eyes glazing over in there. It’s only when I meet a friend on the train - one I know to be an eclectic reader - and he says to me suddenly, ‘Catherine, do you find yourself looking round Borders and not seeing anything at all that you want to buy?’ and I’m forced to agree with him. Nevertheless, I’m sad when Borders closes. Just a bit. Kind of sad to see it go. But not devastated. Certainly not devastated.

strange, musky, dusty ...
Time passes again. Somebody buys me a Kindle. I open the box and am instantly hooked on the device. What’s not to like? I mean people keep going on and on about the smell of books, but the only books I possess that smell nice in – er – my book, are those old, musty, dusty books I love. I’ve a collection of ancient volumes of Burns’s poetry and other books about the poet and I know they might not smell nice to everyone, but they smell good to me. Extreme age. I like that scent. But then I also like the strange, musky, dusty, sneeze-inducing scent of Victorian paisley shawls! So I can see the attraction, but the ‘smell’ of new books? Even my books? Not so much. Do they smell of – well – anything much at all? Not really. Not after the first few moments.

A couple of years later, my husband gets me a Kindle Paperwhite for Christmas. This time, it’s a coup de foudre: love at first sight. Now, although I still read paper books from time to time, I realise that I hardly buy new books at all. I download novels and stories onto my Kindle and if I find something I truly love and know I want to keep, as an object, as opposed to something I enjoy reading but will never read again, I may buy a paper copy. But in reality, this doesn’t happen very often. Sometimes – like those dusty books of Burns’s poetry – I buy online, from antiquarian sellers. These are often dealers who may or may not have shop premises. It amazes me how ignorant people are of just how many medium, small and micro-businesses are facilitated by the likes of Amazon and eBay. I sometimes buy new paperback books by friends, mostly at events where they are reading, and I think it might be good to have a signed copy. Otherwise, the Kindle is where it’s at for me. I can change the font size and the spacing at will. I can read in bed at night without switching on the light. I can fall asleep and my Kindle falls asleep too, and when I wake it up again, there it is, just where I left off reading. Even when I'm reading several books at the same time. I could sell these devices. 

Now, when I do readings myself, people come up to me and say they’ve got the book on their Kindle. Sometimes they say it quite loudly, within the hearing of the bookstore rep and I feel a faint stirring of guilt. I want to say ‘shshsh’ but I don’t. Because if I'm being truthful I don’t mind too much. And besides, I know that if they have bought the paperback, they will very likely pass it around three or four of their friends, possibly more, whereas if they have got the download, and it’s inexpensive enough, they will very likely tell three or four of their friends about it – and then it will be ‘jam for Georgie’ as one of my favourite authors says. (Can you guess who? No prizes, but lots of stars!)

I also realise that I’m reading more than I have read since I was young. I read voraciously these days, book after book, sometimes waking up in the night, opening my Kindle and just getting in a few chapters when I can’t bear to leave a book alone or when I’m sleepless.

I’m publishing in paper as well as eBook form though (with more to come) and I still go back to the chain bookstores from a sort of lingering sense of guilt, a hankering after that old indie bookstore where I knew the people and they knew me and we could talk about the books we loved. Some bookstores are still like that and greatly to be cherished. I love them, and visit them and buy books in them, even when I know I have too many books in the house altogether. 

But any residual guilt about downloading - legally, of course - has gradually dwindled away. Tonight I found a writer online, who had been recommended to me, one who had written a whole string of novels. I wanted the first in a long series. Would I have found it in my local bookstore? It was some ten years old. So I doubt it. And if, as has happened several times so far this year, I get hooked on a writer and gallop through his or her books, I want the next one now, not next Wednesday when I’m going into town. I want instant gratification. Most voracious readers do. I find it very hard indeed to feel any kind of guilt about this, because guess what? As a writer, that’s what I want too. I desperately want any reader who finishes one of my books and thinks, ‘what else has she written?’ to move smoothly on to whatever else is available while I get on with writing the next one. Don't you?



Visit my website at www.wordarts.co.uk
And if you'd like a taster of the kind of books I write, look out for Bird of Passage on Amazon's Kindle store. It will be on special offer and amazingly inexpensive for a whole week, beginning 1st November.


Can we all grow up now, please?

Can we all grow up now, please?
I don't know when I first became aware of the treacherous nature of the word 'nurture'. Well, treacherous when applied to writers. But it can't have been all that long ago. I think it may have been in one of the many well -informed comments on the Passive Voice blog. Somebody wrote 'Nurturing is for babies.'
I read it and saw the light.

Last week a few things happened which made me think about it all over again. The word cropped up in an interview with a very big publishing name. She was still talking about 'nurturing' as one of the desirable functions of a publishing house or a literary agency. She could have used words like facilitate, assist, or partner. But she didn't. She used the word 'nurture' with all its implications of cherishing an infant or other helpless being.

At the same time, a few colleagues reported a number of professional exchanges which had been a little less than businesslike, which had involved rather patronizing put-downs. We've all had them. They range from the vitriolic to the thoughtlessly rude: the slapped wrist, the long silence after the carefully framed professional enquiry, the manuscript returned with a curt letter and coffee stains, three years later, by which time it has already been published elsewhere, the endless hedging of bets. This is the unfortunate downside of nurturing. If you allow your publisher and agent to cast themselves in a parental, rather than a professional or client role, they will feel justified in imposing a little tough love from time to time - all for the infant's own good, of course. And they will be outraged, absolutely outraged, when that same infant, aka business partner or supplier elects to stop behaving like a humble supplicant, becomes grown up and businesslike and expects the kind of basic (not fulsome) courtesy which would normally be extended in every other area of life.

But this has implications for us as writers, too. We have to stop being so needy. We have to take responsibility for ourselves and our careers. We have to recognize that there are things we can and can't do all by ourselves - and that this will vary depending upon our level of experience and expertise, just as it does in every other profession. We should be prepared to buy in the help we need without giving away control of our product for a handful or even a hill of beans. If we are contracted to do work, we have to meet deadlines in a professional manner. And we have to maintain a certain level of courtesy at all times even in the face of intense provocation.

In exchange for that, we should demand respect. For the work itself and from those with whom we hope to work in partnership. You notice I'm not saying that we all have to go it alone all the time. We have to find out what suits us, what is the best way of making and then distributing our product - for us. For some people it will involve the pursuit of the traditional publishing deal. For others, it will involve writing for pleasure and disseminating for free. Or writing experimentally, pushing the boundaries without thinking commercially at all. For some it will involve a thoroughly businesslike analysis of the market, a five year self publishing plan and a series of useful partnerships. For others yet again, it will involve a hybrid model. But even this isn't fixed. I have friends who are working happily with three or four different traditional publishers without being tied in to any of them. Others who - like myself - are working on a mixture of traditional and self publishing. People who might like to write both experimental and genre fiction or something in between. There is no single right way. We have to work out what best suits us - sometimes by a process of trial and error.

What we can no longer hope to do, however, (unless we have the luxury of a private income) is to sit in our book lined studies and dabble in a little light writing while somebody pays us handsomely for a slim volume every few years while shaping our careers and generally treating us like a special snowflake who might melt away under the glare of professionalism. If they ever did. Which I very much doubt. I reckon it was always a myth. One of those publishing carrots that justified the occasional stick around the ears.

Time to grow up, folks.

The Hybrid Writer

Paul's Himalayan Musk Rose (Not a Hybrid!)

The following is reblogged from my April post on Authors Electric. I thought it was something worth repeating here, on my personal blog,  because the links may be useful to other writers while the idea of some writers doing all kinds of writing, published and produced in all kinds of ways, not just a particular genre or a particular form of publishing, may be interesting to readers as well.

Hybrid is, apparently, the new buzz term. 'You're going to be hearing about hybrid writers a lot soon,' remarked a colleague gleefully. Actually, the term was first invented (I believe) by the excellent Bob Mayer, some time ago but my colleague was absolutely right, and I already had been reading about it here, there and everywhere. I noticed it because I rather like the idea. It's one I'm comfortable with for various reasons and not just because I love roses, hybrid or not!

Now I know that a percentage of new authors self publish in the hope of being noticed by traditional publishing, big or small. Nothing wrong with that either if that's what you've decided you want. The slush pile has all but disappeared, having an agent no longer guarantees publication - nor has it for some time - and stories of traditional publishers trawling Amazon for successful novels are legion. Although if you do hit pay dirt with a best-selling eBook, the deal on offer would have to be pretty good to compete. I've had some good relationships within traditional publishing and production: excellent and committed small publishers, producers and directors who have taught me plenty over the years. Some of these relationships are still ongoing and I'm very glad of them. But I have also experienced the exact opposite in all its hideous misery.

These days I self publish very happily, love the experience of being a 'writer as publisher' and I'm certainly not publishing my work digitally in the hope of being 'noticed' or only by my readers and potential readers.  I'm also publishing in order to make some money. But I'm not totally independent and I doubt if I ever will be. Only some of us on Authors Electric are. Many of us have a foot in both camps. The truth is that (to mix my metaphors a bit) as a hybrid author, you can now have a finger in just about as many pies as you have fingers, especially when you write an eclectic mix of all kinds of work. With me, it isn't just fiction, long and short, but plays and non fiction too. And even with my fiction, there's no single genre and some of my novels are - I suppose -  more 'literary' than others. That's part of the fun of it. Not being tied down any more. Not having to shoehorn yourself into a tight little category because that's what your single publisher wants. Being able to say, 'let's do the show right here,' with some degree of success, being in control, but also being open to partnerships or the occasional traditional deal, whether it's for a story or an article, a review or a play, where what's on offer seems reasonable and non-exclusive.

The problem in the olden days of publishing and production wasn't just discoverability. It was maintaining professional visibility. Even people with whom you have worked successfully and happily in the past tend to forget about you if they don't see or hear from you. It's one of the reasons why so many playwrights camp out in theatre bars. Show face. Chat. Socialize. Now, I find that social media have been an undoubted factor in my rekindling some old professional relationships and that's an unexpected but welcome by-product.

Perhaps the simple truth is that writers have almost always undertaken a mix of work not just in order to survive, but in order to grow and learn and hone their craft. The number of writers who have moved smoothly from creative writing course to literary acclaim is vanishingly small but they also tend to be the most vociferously indignant and embittered about the new state of publishing. Perhaps they just feel threatened by change.

I think many of us would settle for being happily hybrid, writing, talking, teaching if that's what floats our boat, undertaking the occasional piece of contract work for a variety of outlets, aiming to thrive rather than just survive. Thriving is something that has been on my mind recently. Money doesn't buy happiness but it sure makes living a lot more comfortable in all kinds of ways.

Most of us write for love. Well, there's nothing wrong with that either. Nothing wrong with loving what you do even though it's hard work. Even though there's a certain dour mindset which subscribes to the belief that if you love it, it can't possibly be work. But even when we write for love, we can publish for money, especially now. Anyone seriously contemplating a career as a writer might think about doing some kind of business course if only to avoid exploitation. I remember what an eye opener it was for me, the first time somebody pointed out exactly how I ought to go about costing my time. (If you want to know more, you can download a guide from Glasgow's Cultural Enterprise Office, here) And the shocking perspective it gave me on major commercial organisations which still try to tell us that there's 'no money in the budget' to pay the writer for all kinds of extra work. I once found myself trekking through to Edinburgh from Ayrshire for a radio script meeting on my own time and money because there was 'no money in the budget to pay for travel expenses.' Back then, I put up with it. Many of us did. My favourite story from that time was of a friend who had something published in a magazine devoted to cats for which she was paid £5. Not a lot, even in the 90s. They also sent her a copy of the magazine and subtracted the price of the publication from her fiver!

These days, I'll do the odd gig for good causes, but I tend to subscribe to the Harlan Ellison school of thought where paying the writer is concerned. (But then it's a long time since I fell off the turnip truck!)

Meanwhile, I'd like to know how many college and universities offering Creative Writing or Creative Industries courses also offer detailed modules on the self employed business side of writing, everything from simple accounting and tax issues to branding and marketing. I'd lay bets not many of them do. Only last night I heard a contestant on Britain's Got Talent (I know, but it was a VERY quiet Saturday night and I was too tired to do anything except be a couch potato!) saying that he had started a music course at college, but his father had changed it to a business course. And I thought - surely, he would need both.


THE PHYSIC GARDEN, my new novel, now on Amazon's Kindle Store, here in the UK and here in the USA with a beautiful cover by Scottish artist Michael Doig. 

Buried Treasure



As you can see from the picture above, if you look closely, even my doll's house has books in it! I'm seriously considering making some tiny, bound manuscripts and stacking them on shelves in various other rooms. Maybe the lady of the house - which is my current pride and joy and refuge from all things online - could be a writer in her spare time. This idea occurred to me because I spent a couple of days last week climbing up and down a real stepladder in my real house, my upstairs study to be precise, with a nice view of the garden and the woods beyond. I've been storing folders and box files on a high shelf that runs the length of the whole room for years now, and I decided I needed to investigate and take stock of exactly what I had in the way of material.

With three full length novels, a couple of short story trios and a few plays already published and selling quite nicely on Amazon, I've been considering what I'm going to publish next and what my future publishing strategies might be.  It seemed to me that I had a lot of work just sitting there. Moreover, I suspected some of it might be good work, not just those early 'bottom drawer' novels you cut your teeth on and then hang onto out of sheer sentimentality, not because you think they're any good, but because it's hard to destroy something you've spent so much time on. So I thought it was time for an assessment.

I know that my PC has two (almost) completed but unpublished novels sitting on it. To be more accurate, the novels are on a PC, a laptop, various flash drives and stored in DropBox and on a Norton Cloud somewhere. So - I'm paranoid. There are also printouts. One, called The Physic Garden, is a historical novel set in Glasgow around the turn of the 1800s. It's related by an elderly bookseller who was once a gardener - although he's remembering the events of his youth - and it's a book about male friendship and extreme betrayal. I'm very fond of it. In fact, I think I'm probably more fond of it than anything else I've written. Oh, it definitely needs work. And it needs more words as well as less, additions as well as pruning. This novel was read (I assume) by a young intern at my previous agency. Her response was that it was 'just an old man telling his story.' Which is true. This casual, stupid remark so influenced me that I wasted several months trying to tell the story in the third person.

It didn't work.

There was no way that my narrator was going to allow his story to be told in anything except his own strong voice. Now, the possibility of publishing The Physic Garden as an eBook has allowed me to go back to my original plan and make this the book I intended it to be. It should be coming to a Kindle near you before the end of the year.

Also on my PC is a rather odd piece of contemporary fiction called Line Dancing, part romance, part literary fiction. I don't think anyone at any of my agencies ever wanted to read this, for the simple reason that it's about an older woman having a relationship with a younger man and none of the young women and men who inhabit agencies ever found anything to interest them in the proposal. But again, when I reread it now, I get that little kick of excitement that suggests the book is OK, probably worth publishing. And aren't there lots of older women out there who haven't quite given up on love?

That's just on the PC. It was when I started rummaging in all those old folders and files that a pattern began to emerge. I would climb the ladder and lift them down a couple of boxes at a time. Many of them hadn't been opened for years and there were not just cobwebs but dead spiders lurking inside. I had to use antihistamine for the sneezing and a vacuum cleaner for the spider skeletons.

Here's what I found:
First of all, there was a huge manuscript called Salt Sea Strawberries. Many years ago, I wrote a trilogy of dramas for BBC Radio 4, called The Peggers and the Creelers. It was about a Scottish fishing community and an inland boot and shoe making town, (not a million miles from Dunure and Maybole, in Ayrshire) and the plays constituted a densely woven series of dramas about the sometimes stormy relationships between the two communities and the demise of traditional industries. This was well before I ever had a PC. It had been written on an old electric typewriter, and now here it was, printed out on that flimsy old fashioned paper. A huge box of it. 130,000 words of it.

I read a few pages and remembered that the original radio series had elicited lots of fan mail. People had loved it. The novel isn't half bad either. Actually - like the plays - it probably amounts to a trilogy of novels, or it will, by the time I've rewritten it. I don't remember my agent - whichever agent I had at the time - reading this one either. She 'wasn't keen on family sagas. Nobody wants family sagas.'
And you know what? I had forgotten all about it! I hadn't forgotten the plays, just that I had actually spent a year or two of my life writing 130,000 words of a novel based on the plays that nobody then would even look at.

Another folder contained a novel called Snow Baby, a manuscript full of my own scrawled annotations. This is contemporary fiction, literary, lyrical, quite poetic. Extracts from it were published in Carl MacDougall's beautifully designed 'Words' magazine, way back in the 1970s. Which was a difficult magazine to get into. We're talking about a very youthful work here, written when I was supposed to be a 'literary' writer but in reality wasn't quite sure what kind of writer I was. I was a mid-list writer for sure - desperate to tell well written stories that would appeal to all kinds of people, but perhaps to women in particular. The problem with Snow Baby was that it was set in Finland and - you've guessed it - 'nobody wants to read anything set in Finland.'

There were also some 70 pages of a novel called The Marigold Child. This was a novel with an intriguing Mary, Queen of Scots connection. I had done the research and although the premise on which it is based is outrageous, everything fits. My agent's eyes lit up when she heard about it. I wanted to write it as a historical novel, but 'nobody wants historical novels' - or they didn't back then, though they do now - so I spent a year wrestling with it to try to give it a contemporary framework. The 70 pages is set in the here and now. I read it through and thought it read pretty well, spooky, with a couple of engaging central characters, but I'm still not sure that it shouldn't be a straightforward historical novel. That may be what it wants to be. We'll see. The point is that now, I can do what I want with it, not what somebody else is telling me might be flavour of the month.



There are besides this, files full of single plays and series with detailed background material. All these were made and produced on BBC Radio 4 and well received. Among them there's a series of plays about a Scottish family of yacht builders, and another set in Roman Britain, all well researched, all vividly written, albeit in dramatic form. By the time these were written, even though I knew in my heart I had material for more novels, I had had enough of soldiering through thousands of words and hoping for the best. There are folders full of detailed ideas and plans for novels, whole plots, meticulously worked out. There are short stories and even some non-fiction pieces. There's a young adult novel - the publisher no longer exists although my television serial on which it is based is still available on YouTube. There's a backlist novel which I always felt was published in the wrong way. Now it seems horribly dated and needs extensive rewriting. But somewhere inside it is a good piece of contemporary fiction - and that too seems a bit like finding buried treasure.

'I wish', said my husband, wistfully, surveying the great heaps of manuscript, 'all this had happened twenty years ago.'
So do I.
But we can only work with what we have and, as of now, I think I just have to get my head down and get more work out there. Lots of it. Once I've whittled my way down the pile I can stop, take stock and decide what might be best to do next. CreateSpace is calling, for instance, since I can't deny that I'd love to have paperback copies of all these.
There's a lot more to come and much of it is already written in some form at least. Editing and polishing takes time - years, probably, but there's an excitement about it all and a freedom that I haven't known for a very long time.
Kindle, other platforms, CreateSpace  - all I can say is, watch this space.









Snakes and Ladders


New on Kindle!
The howls of anguish over eBook publishing continue. Surprisingly, rather a lot of them are orchestrated by a handful of youngish writers and 'cutting edge' publishers. What's even more surprising is how quickly the literary rebels, the enfants terribles of a couple of years ago, seem to have mutated into ultra conservative young fogeys - which seems a pity in writers whose work I've admired.
One is lead to the inescapable conclusion that what they really can't stomach is the democratisation of publishing. They seem to feel that our gain is somehow responsible for their loss. John Carey was right when - brilliantly dissecting literary snobbishness in The Intellectuals and the Masses - he argued that the élite who felt their position threatened by the 19th century increase in literacy, invented new forms which would deliberately exclude the lower orders. It seems that now, we are faced with a backlash from a small group of intellectuals who feel similarly threatened by a new method of delivery which threatens their exclusivity.
What phases me, though, is the reiterated statement that this new regime will mean less money for writers. I keep wondering which writers they have in mind, since - with a very few exceptions, winners in the blockbuster  lottery - every writer of my acquaintance has found him or herself better off under the new regime.
It's tempting to conclude that at least some of these writers who are complaining have had a reasonably smooth passage into publishing. Maybe they even secured decent advances. But as any older writer could have told them, for the vast majority of mid-list writers, life is more like a game of Snakes and Ladders than a box of chocolates, and most of those snakes have no respect for talent. Your counter hits the square, and down you go.
This also helps to explain why so many of us oldies are embracing the digital revolution with such enthusiasm. We and our colleagues have become disillusioned with the process of submission, enthusiastic response, extreme delay and ultimate disappointment, because the 'sales department remembers that something similar, five years ago, wasn't just as successful as they thought it was going to be.'
This kind of nonsense isn't just frustrating. It actually interferes with the creative process. You lose all enjoyment in the act of writing, because you're invariably trying to tailor your work to suit an ever shifting set of demands. I have wasted years of good writing time trying to negotiate with this world, trying to get the whole damn industry to treat me and my fellow writers not as humble supplicants, but as professional business partners.
Recently, at a conference, a participant asked me, 'How do you manage without all the support and promotion of a publisher.'
Cue hollow laugh.
Professional editing, design and promotion can all be bought in. Of these, I'd say that editing and design probably should be bought in.  If you still find yourself making mistakes, at least they are your own, honest mistakes. This is never as frustrating as the experience of handing over large chunks of equity in your intellectual property in return for some hypothetical 'respect', only to find yourself being let down time after time by the very people you trusted to do their best for you. Loyalty cuts both ways.

eBay and the eBook Revolution


About six years ago, when I was working as Royal Literary Fund 'Writing Fellow' at a university in Scotland, (helping students purely with their academic writing) one of my students, studying Commercial Music, remarked, 'You know, you writers should be doing what musicians like me are doing. Forget big publishing. Just find some way of getting the work out there yourselves.'
At that time, eBook Readers were available, but not yet the phenomenon they would soon become. After a writing career so checkered with success and failure that you could have made it into a board and played a game of chess on it, I agreed with her, but I couldn't see how to do it. It wasn't just that musicians could do gigs and get paid - in fact it wasn't even that, since as any musician will tell you, they don't get paid very much and besides, I already did get the occasional 'gig'. My RLF Fellowship was an extended and wonderfully supportive gig.
But although there were all kinds of ways for musicians to get their music 'out there', I didn't yet see how the same might apply to writers. 
Back then, I had just read Chris Anderson's The Long Tail (if you haven't read it, go and get it now!) and it made sense to me. But I had become frustrated at being cast in the role of humble supplicant by my own industry, an industry that seemed to have grown complacent over the years, an industry that increasingly disrespected the talent upon which it was forced to rely.
My 'day job' - the work that bought me time to write - was, and still is, an eBay shop called The Scottish Home, mostly selling antique and vintage textiles. I had always had an interest in such things, and had started out by trying to sell them at antique markets, but it was a thankless task. Then I discovered eBay and realised that here was a technology company providing me with the tools to do the job, worldwide. Soon, I was selling embroidered tablecloths to Australia and vintage linen sheets to fashionable New York addresses. Over time, I built up a nice little business and it's one which I can manage so that it fits in with my writing. When I'm snowed under with writing work - like now, when I'm deep into final edits on a new novel - I can wind it down. When I badly need some extra income, I can work like a Trojan and increase my turnover. I can take advantage of seasonal spikes, such as Christmas. But most of all, I think, my eBay experiences gave me a sense of how to run an online business, how to become friends with my customers, how to add value, package nicely, enclose pretty postcards, and write a blog to give people the extra information they enjoy.
It was only when I tried to apply these same lessons to my writing business that I found myself meeting a brick wall of indifference - not from readers, I hasten to add. When I could interact with them, they were appreciative. But from the layer upon layer of gatekeepers who seemed to have interposed themselves between me and those same readers.
I had an agent, I had a decent publishing and production track record, I had work waiting to go, but in spite of all kinds of praise from editors, my work was generally rejected at the 'sales' stage. I was routinely told that it was 'not linguistically experimental enough to be literary' but 'not quite fitting any genre, so we don't know how to market this.' God help my innocence, I even approached one or two Scottish publishers with the suggestion that a more businesslike relationship should be possible. This met with a disapproving silence. Not the way they worked at all. How dare I?
Until Amazon came along and brought technology to bookselling instead of vice versa.
The parallels with eBay are irresistible. You'll find the shysters and the incompetents on there - of course you will. But you'll also find millions of efficient small-to-medium sized businesses, from sole traders to online incarnations of known names, most of them giving excellent customer service, backed by a superb search facility.
Here's a very ordinary example.
Recently, we realised that the wheels on our shower doors had worn away. A plethora of local bricks- and-mortar businesses shook their heads, with that loud indrawn breath that is peculiar to sales people, and suggested that a new cabinet was the only option.
Five minutes on eBay, one digital picture sent to a seller - and a packet of new wheels arrived by the next post.
Last night, I came across a superb essay by Kristine Kathryn Rusch, characterising the way in which publishing is changing. It's called 'Scarcity and Abundance' and it should be required reading for publishers and writers everywhere. Essentially, it's a piece about mindsets. And the analogy could be extended to include the way in which our High Streets function (or increasingly don't function.) My local 'bathroom supplies' shops,with their beautiful glossy showrooms, were in a 'scarcity' mindset and sliding door wheels did not loom large for them. eBay, on the other hand, with its unlimited shelf space and abundant individual small businesses, could allow me to find the handful of suppliers in the UK who specialised in such things and - moreover- an individual who knew his stock well enough to be able to identify my requirements from a single digital picture. The wheels were not cheap, and I'll bet he's making decent profits - but they were a hell of a lot cheaper than a new cabinet and I was one happy customer.
All of which makes me think that the young literary writers who choose to see the eBook revolution as some kind of capitalist plot to ruin publishing couldn't be more wrong. One is lead to the inescapable conclusion that what they really can't stomach is the democratisation of publishing. They seem to feel that our gain is somehow responsible for their loss. John Carey was right when - brilliantly dissecting literary snobbishness in The Intellectuals and the Masses - he argued that the élite who felt their position threatened by the 19th century increase in literacy, invented new forms which would deliberately exclude the lower orders. A plethora of recent Guardian pieces (and - with a few notable exceptions - their comments) have all taken this remarkably superior stance. For a more balanced picture, you have to go to the technical pages. No doubt the bathroom showrooms feel exactly the same about eBay, even though it is entirely open to them to embrace digital, and set up an online store as well. But that would also mean embracing the mindset of unlimited shelf-space, of abundance, of trusting the abilies of people to search for what they want, coupled with the benefits of good - really good, not just adequate - programming.
A coder friend once told me that when most conventional businesses go digital, they don't understand the difference between an excellent programmer and a merely adequate programmer. All programmers are the same to them. The results are potentially disastrous and you can see them every day in clunky websites that are frustrating to use. Technology companies such as Amazon, eBay, DropBox and so on, always realise this and employ the best.
Above all, embracing the digital revolution means trusting the customer to know what he or she wants. And for most traditional publishers (although not, it seems, for writers) that seems to be a bridge too far.
Of which, more in my next post.


Bird of Passage, on Kindle