Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts

Buried Treasure



As you can see from the picture above, if you look closely, even my doll's house has books in it! I'm seriously considering making some tiny, bound manuscripts and stacking them on shelves in various other rooms. Maybe the lady of the house - which is my current pride and joy and refuge from all things online - could be a writer in her spare time. This idea occurred to me because I spent a couple of days last week climbing up and down a real stepladder in my real house, my upstairs study to be precise, with a nice view of the garden and the woods beyond. I've been storing folders and box files on a high shelf that runs the length of the whole room for years now, and I decided I needed to investigate and take stock of exactly what I had in the way of material.

With three full length novels, a couple of short story trios and a few plays already published and selling quite nicely on Amazon, I've been considering what I'm going to publish next and what my future publishing strategies might be.  It seemed to me that I had a lot of work just sitting there. Moreover, I suspected some of it might be good work, not just those early 'bottom drawer' novels you cut your teeth on and then hang onto out of sheer sentimentality, not because you think they're any good, but because it's hard to destroy something you've spent so much time on. So I thought it was time for an assessment.

I know that my PC has two (almost) completed but unpublished novels sitting on it. To be more accurate, the novels are on a PC, a laptop, various flash drives and stored in DropBox and on a Norton Cloud somewhere. So - I'm paranoid. There are also printouts. One, called The Physic Garden, is a historical novel set in Glasgow around the turn of the 1800s. It's related by an elderly bookseller who was once a gardener - although he's remembering the events of his youth - and it's a book about male friendship and extreme betrayal. I'm very fond of it. In fact, I think I'm probably more fond of it than anything else I've written. Oh, it definitely needs work. And it needs more words as well as less, additions as well as pruning. This novel was read (I assume) by a young intern at my previous agency. Her response was that it was 'just an old man telling his story.' Which is true. This casual, stupid remark so influenced me that I wasted several months trying to tell the story in the third person.

It didn't work.

There was no way that my narrator was going to allow his story to be told in anything except his own strong voice. Now, the possibility of publishing The Physic Garden as an eBook has allowed me to go back to my original plan and make this the book I intended it to be. It should be coming to a Kindle near you before the end of the year.

Also on my PC is a rather odd piece of contemporary fiction called Line Dancing, part romance, part literary fiction. I don't think anyone at any of my agencies ever wanted to read this, for the simple reason that it's about an older woman having a relationship with a younger man and none of the young women and men who inhabit agencies ever found anything to interest them in the proposal. But again, when I reread it now, I get that little kick of excitement that suggests the book is OK, probably worth publishing. And aren't there lots of older women out there who haven't quite given up on love?

That's just on the PC. It was when I started rummaging in all those old folders and files that a pattern began to emerge. I would climb the ladder and lift them down a couple of boxes at a time. Many of them hadn't been opened for years and there were not just cobwebs but dead spiders lurking inside. I had to use antihistamine for the sneezing and a vacuum cleaner for the spider skeletons.

Here's what I found:
First of all, there was a huge manuscript called Salt Sea Strawberries. Many years ago, I wrote a trilogy of dramas for BBC Radio 4, called The Peggers and the Creelers. It was about a Scottish fishing community and an inland boot and shoe making town, (not a million miles from Dunure and Maybole, in Ayrshire) and the plays constituted a densely woven series of dramas about the sometimes stormy relationships between the two communities and the demise of traditional industries. This was well before I ever had a PC. It had been written on an old electric typewriter, and now here it was, printed out on that flimsy old fashioned paper. A huge box of it. 130,000 words of it.

I read a few pages and remembered that the original radio series had elicited lots of fan mail. People had loved it. The novel isn't half bad either. Actually - like the plays - it probably amounts to a trilogy of novels, or it will, by the time I've rewritten it. I don't remember my agent - whichever agent I had at the time - reading this one either. She 'wasn't keen on family sagas. Nobody wants family sagas.'
And you know what? I had forgotten all about it! I hadn't forgotten the plays, just that I had actually spent a year or two of my life writing 130,000 words of a novel based on the plays that nobody then would even look at.

Another folder contained a novel called Snow Baby, a manuscript full of my own scrawled annotations. This is contemporary fiction, literary, lyrical, quite poetic. Extracts from it were published in Carl MacDougall's beautifully designed 'Words' magazine, way back in the 1970s. Which was a difficult magazine to get into. We're talking about a very youthful work here, written when I was supposed to be a 'literary' writer but in reality wasn't quite sure what kind of writer I was. I was a mid-list writer for sure - desperate to tell well written stories that would appeal to all kinds of people, but perhaps to women in particular. The problem with Snow Baby was that it was set in Finland and - you've guessed it - 'nobody wants to read anything set in Finland.'

There were also some 70 pages of a novel called The Marigold Child. This was a novel with an intriguing Mary, Queen of Scots connection. I had done the research and although the premise on which it is based is outrageous, everything fits. My agent's eyes lit up when she heard about it. I wanted to write it as a historical novel, but 'nobody wants historical novels' - or they didn't back then, though they do now - so I spent a year wrestling with it to try to give it a contemporary framework. The 70 pages is set in the here and now. I read it through and thought it read pretty well, spooky, with a couple of engaging central characters, but I'm still not sure that it shouldn't be a straightforward historical novel. That may be what it wants to be. We'll see. The point is that now, I can do what I want with it, not what somebody else is telling me might be flavour of the month.



There are besides this, files full of single plays and series with detailed background material. All these were made and produced on BBC Radio 4 and well received. Among them there's a series of plays about a Scottish family of yacht builders, and another set in Roman Britain, all well researched, all vividly written, albeit in dramatic form. By the time these were written, even though I knew in my heart I had material for more novels, I had had enough of soldiering through thousands of words and hoping for the best. There are folders full of detailed ideas and plans for novels, whole plots, meticulously worked out. There are short stories and even some non-fiction pieces. There's a young adult novel - the publisher no longer exists although my television serial on which it is based is still available on YouTube. There's a backlist novel which I always felt was published in the wrong way. Now it seems horribly dated and needs extensive rewriting. But somewhere inside it is a good piece of contemporary fiction - and that too seems a bit like finding buried treasure.

'I wish', said my husband, wistfully, surveying the great heaps of manuscript, 'all this had happened twenty years ago.'
So do I.
But we can only work with what we have and, as of now, I think I just have to get my head down and get more work out there. Lots of it. Once I've whittled my way down the pile I can stop, take stock and decide what might be best to do next. CreateSpace is calling, for instance, since I can't deny that I'd love to have paperback copies of all these.
There's a lot more to come and much of it is already written in some form at least. Editing and polishing takes time - years, probably, but there's an excitement about it all and a freedom that I haven't known for a very long time.
Kindle, other platforms, CreateSpace  - all I can say is, watch this space.









Snakes and Ladders


New on Kindle!
The howls of anguish over eBook publishing continue. Surprisingly, rather a lot of them are orchestrated by a handful of youngish writers and 'cutting edge' publishers. What's even more surprising is how quickly the literary rebels, the enfants terribles of a couple of years ago, seem to have mutated into ultra conservative young fogeys - which seems a pity in writers whose work I've admired.
One is lead to the inescapable conclusion that what they really can't stomach is the democratisation of publishing. They seem to feel that our gain is somehow responsible for their loss. John Carey was right when - brilliantly dissecting literary snobbishness in The Intellectuals and the Masses - he argued that the élite who felt their position threatened by the 19th century increase in literacy, invented new forms which would deliberately exclude the lower orders. It seems that now, we are faced with a backlash from a small group of intellectuals who feel similarly threatened by a new method of delivery which threatens their exclusivity.
What phases me, though, is the reiterated statement that this new regime will mean less money for writers. I keep wondering which writers they have in mind, since - with a very few exceptions, winners in the blockbuster  lottery - every writer of my acquaintance has found him or herself better off under the new regime.
It's tempting to conclude that at least some of these writers who are complaining have had a reasonably smooth passage into publishing. Maybe they even secured decent advances. But as any older writer could have told them, for the vast majority of mid-list writers, life is more like a game of Snakes and Ladders than a box of chocolates, and most of those snakes have no respect for talent. Your counter hits the square, and down you go.
This also helps to explain why so many of us oldies are embracing the digital revolution with such enthusiasm. We and our colleagues have become disillusioned with the process of submission, enthusiastic response, extreme delay and ultimate disappointment, because the 'sales department remembers that something similar, five years ago, wasn't just as successful as they thought it was going to be.'
This kind of nonsense isn't just frustrating. It actually interferes with the creative process. You lose all enjoyment in the act of writing, because you're invariably trying to tailor your work to suit an ever shifting set of demands. I have wasted years of good writing time trying to negotiate with this world, trying to get the whole damn industry to treat me and my fellow writers not as humble supplicants, but as professional business partners.
Recently, at a conference, a participant asked me, 'How do you manage without all the support and promotion of a publisher.'
Cue hollow laugh.
Professional editing, design and promotion can all be bought in. Of these, I'd say that editing and design probably should be bought in.  If you still find yourself making mistakes, at least they are your own, honest mistakes. This is never as frustrating as the experience of handing over large chunks of equity in your intellectual property in return for some hypothetical 'respect', only to find yourself being let down time after time by the very people you trusted to do their best for you. Loyalty cuts both ways.

eBay and the eBook Revolution


About six years ago, when I was working as Royal Literary Fund 'Writing Fellow' at a university in Scotland, (helping students purely with their academic writing) one of my students, studying Commercial Music, remarked, 'You know, you writers should be doing what musicians like me are doing. Forget big publishing. Just find some way of getting the work out there yourselves.'
At that time, eBook Readers were available, but not yet the phenomenon they would soon become. After a writing career so checkered with success and failure that you could have made it into a board and played a game of chess on it, I agreed with her, but I couldn't see how to do it. It wasn't just that musicians could do gigs and get paid - in fact it wasn't even that, since as any musician will tell you, they don't get paid very much and besides, I already did get the occasional 'gig'. My RLF Fellowship was an extended and wonderfully supportive gig.
But although there were all kinds of ways for musicians to get their music 'out there', I didn't yet see how the same might apply to writers. 
Back then, I had just read Chris Anderson's The Long Tail (if you haven't read it, go and get it now!) and it made sense to me. But I had become frustrated at being cast in the role of humble supplicant by my own industry, an industry that seemed to have grown complacent over the years, an industry that increasingly disrespected the talent upon which it was forced to rely.
My 'day job' - the work that bought me time to write - was, and still is, an eBay shop called The Scottish Home, mostly selling antique and vintage textiles. I had always had an interest in such things, and had started out by trying to sell them at antique markets, but it was a thankless task. Then I discovered eBay and realised that here was a technology company providing me with the tools to do the job, worldwide. Soon, I was selling embroidered tablecloths to Australia and vintage linen sheets to fashionable New York addresses. Over time, I built up a nice little business and it's one which I can manage so that it fits in with my writing. When I'm snowed under with writing work - like now, when I'm deep into final edits on a new novel - I can wind it down. When I badly need some extra income, I can work like a Trojan and increase my turnover. I can take advantage of seasonal spikes, such as Christmas. But most of all, I think, my eBay experiences gave me a sense of how to run an online business, how to become friends with my customers, how to add value, package nicely, enclose pretty postcards, and write a blog to give people the extra information they enjoy.
It was only when I tried to apply these same lessons to my writing business that I found myself meeting a brick wall of indifference - not from readers, I hasten to add. When I could interact with them, they were appreciative. But from the layer upon layer of gatekeepers who seemed to have interposed themselves between me and those same readers.
I had an agent, I had a decent publishing and production track record, I had work waiting to go, but in spite of all kinds of praise from editors, my work was generally rejected at the 'sales' stage. I was routinely told that it was 'not linguistically experimental enough to be literary' but 'not quite fitting any genre, so we don't know how to market this.' God help my innocence, I even approached one or two Scottish publishers with the suggestion that a more businesslike relationship should be possible. This met with a disapproving silence. Not the way they worked at all. How dare I?
Until Amazon came along and brought technology to bookselling instead of vice versa.
The parallels with eBay are irresistible. You'll find the shysters and the incompetents on there - of course you will. But you'll also find millions of efficient small-to-medium sized businesses, from sole traders to online incarnations of known names, most of them giving excellent customer service, backed by a superb search facility.
Here's a very ordinary example.
Recently, we realised that the wheels on our shower doors had worn away. A plethora of local bricks- and-mortar businesses shook their heads, with that loud indrawn breath that is peculiar to sales people, and suggested that a new cabinet was the only option.
Five minutes on eBay, one digital picture sent to a seller - and a packet of new wheels arrived by the next post.
Last night, I came across a superb essay by Kristine Kathryn Rusch, characterising the way in which publishing is changing. It's called 'Scarcity and Abundance' and it should be required reading for publishers and writers everywhere. Essentially, it's a piece about mindsets. And the analogy could be extended to include the way in which our High Streets function (or increasingly don't function.) My local 'bathroom supplies' shops,with their beautiful glossy showrooms, were in a 'scarcity' mindset and sliding door wheels did not loom large for them. eBay, on the other hand, with its unlimited shelf space and abundant individual small businesses, could allow me to find the handful of suppliers in the UK who specialised in such things and - moreover- an individual who knew his stock well enough to be able to identify my requirements from a single digital picture. The wheels were not cheap, and I'll bet he's making decent profits - but they were a hell of a lot cheaper than a new cabinet and I was one happy customer.
All of which makes me think that the young literary writers who choose to see the eBook revolution as some kind of capitalist plot to ruin publishing couldn't be more wrong. One is lead to the inescapable conclusion that what they really can't stomach is the democratisation of publishing. They seem to feel that our gain is somehow responsible for their loss. John Carey was right when - brilliantly dissecting literary snobbishness in The Intellectuals and the Masses - he argued that the élite who felt their position threatened by the 19th century increase in literacy, invented new forms which would deliberately exclude the lower orders. A plethora of recent Guardian pieces (and - with a few notable exceptions - their comments) have all taken this remarkably superior stance. For a more balanced picture, you have to go to the technical pages. No doubt the bathroom showrooms feel exactly the same about eBay, even though it is entirely open to them to embrace digital, and set up an online store as well. But that would also mean embracing the mindset of unlimited shelf-space, of abundance, of trusting the abilies of people to search for what they want, coupled with the benefits of good - really good, not just adequate - programming.
A coder friend once told me that when most conventional businesses go digital, they don't understand the difference between an excellent programmer and a merely adequate programmer. All programmers are the same to them. The results are potentially disastrous and you can see them every day in clunky websites that are frustrating to use. Technology companies such as Amazon, eBay, DropBox and so on, always realise this and employ the best.
Above all, embracing the digital revolution means trusting the customer to know what he or she wants. And for most traditional publishers (although not, it seems, for writers) that seems to be a bridge too far.
Of which, more in my next post.


Bird of Passage, on Kindle