How Not To Be A Writer - Part Thirteen: Accept That You Are Running a Small Business

 

When I was first starting out on a writing career, I wish that somebody had sat me down and pointed out that I was about to set up a small business. That I was about to be a sole trader and that I had better believe it and act accordingly, rather than imagining myself to be some kind of acolyte, knocking at the doors of literature.

Actually, if I'm honest, they did. Or tried to. I joined the Society of Authors but over the years, they seemed to chicken out of the kind of robust advice they had once offered. Somewhere along the way, I remember booking an advice session with the Cultural Enterprise Office in Glasgow. It still exists, but back then it was proactive and well funded and you could book one to one sessions with people who knew what they were talking about. I also attended a few information days and events with my freelance woodcarver and artist husband, all aimed at prompting us be more businesslike. Although sometimes those sessions consisted of wildly successful people telling us how wildly successful they had been, rather than giving us any concrete advice about how they had done it. 

A few things are preying on my mind as I write this. 

1 I use Amazon a lot, both for shopping - we live in a rural area, and their deliveries are very good - and for publishing eBooks and excellent quality print-on-demand paperbacks. I don't make any fortunes out of the publishing, but Amazon pays me every month, on the nail, with tremendous regularity. They also supply me with data that I can understand. If you've never engaged with a traditional publisher, you will have no idea how rare this is. Hen's teeth doesn't even begin to describe it. 

2 Over the Christmas period, I noticed that most, if not all, of my various Amazon deliveries were accompanied by a small note of some kind. Like this one, from PetShop, the company that supplies me with No Mess Bird Seed, to feed the ravening hordes in my garden:  'Our company was founded with the help of a Prince's Trust loan in 2010.' The letter goes on to describe how one of the founders had moved back home and saw his mother, who had arthritis, struggling to carry pet food. The company aim to supply and deliver pet and wild bird food directly to the customer. And they do, efficiently and at a reasonable price. Another company, supplying my husband's acrylic paint added a cheerful leaflet announcing that they are 'new to Amazon Marketplace' even though they have bricks and mortar stores in the south and are eminently contactable in other ways.

3 Many of my writer friends routinely and very vocally boycott Amazon. Some of them have publishers that sell books on the platform, so I never quite know how they square this with their consciences, but they do. And yes - I'm well aware that most traditional publishers are no fans of the big beast for various valid reasons - but then the whole 'sale or return' set-up that persists for book sales is pretty faulty, wherever they are sold. Most artists and artisans will have discovered by bitter experience that any kind of sale or return deal with a store is a very bad idea. My woodcarver husband once loaned out a hand carved rocking horse to a supposedly reputable shop, only to have it returned with coffee mug stains and scratches all over the stand. On another occasion we had to execute a 'sting' to recover a large rocking horse from a store that we had been reliably informed was about to go bust, taking £3000 worth of his hard work with it. These are extreme examples, but it is a truth universally acknowledged that businesses don't value what they haven't paid for.

As far as Amazon is concerned, the animus is mostly to do with corporation taxes, avoided (but not evaded) by the giant, but many of my colleagues seem unaware that Amazon hosts thousands of small businesses, (2 million small and medium enterprises at the last count) many of which would not survive without the efficiency of the site underpinning their sales. And these days, most UK SMEs, hit hard by Brexit and the near impossibility of selling to the EU without incurring spiralling costs, need all the help that they can get.

These are small businesses that submit tax returns and pay their taxes. 

If you think Amazon itself (as opposed to those selling on the platform) should pay more taxes, lobby your MP.  And bear in mind that if you are aiming to publish and sell your creative work in any way, you are also running a small business. Act accordingly. Look out for yourself. Don't fall for the sob stories.

I should add that I wish I had followed my own advice years ago. But then, years ago, the option to self publish didn't exist as it does now, in various forms. I only wish it had.

Bird of Passage - My Homage to Wuthering Heights.

 

Over the years of my writing career to date, there were two or three novels that I always thought of as the 'ones that got away'. 

Until I took the decision to publish it myself, Bird of Passage had always been my orphan child, the book that a few people read and enjoyed and were moved by, but that nobody in the industry wanted. Unlike The Amber Heart, that kept being turned down with fulsome praise, because 'nobody is interested in Poland', no agent or publisher would even read Bird of Passage, in spite of its Scottish setting and Irish background, and in spite of the fact that it tackles some harrowing issues that are still very much current. In short, it was turned down unseen. 

My big mistake, I came to realise, was in pointing out that it was something of a homage to Wuthering Heights.

Wuthering Heights would be my desert island book. My 'inheritance' novel because my mother and my aunt loved it too, so it was a part of my childhood. It was the novel I read when I was in my teens and I've never stopped loving it. I reread it almost every year,  generally at this time of year. Vitally, it was the inspiration behind Bird of Passage. 

This is a reblogging of an old and popular post with some revisions. Because whenever I reread WH, I find something new and intriguing. This year it was narrator Ellen Dean's reference to Joseph, even doggedly religious Joseph, leaving his cake and cheese out 'for the fairies' on Christmas Eve. Which made me think of my Yorkshire grandfather and his great fondness for fruit cake and crumbly Wensleydale cheese. Then I wondered whether our habit of leaving a mince pie and a glass of sherry out for Father Christmas owes something to that much older custom. 

I'm a Yorkshire lass, although one with a rich Polish and a rich Irish heritage as well. We lived in Leeds until I was twelve years old. You can read more about my family background in a book called A Proper Person to be Detained (Saraband 2019), part personal memoir, part family history. In that book, you'll find a little speculation about whether Emily may have conceived Heathcliff as a dark Irish child, with his 'gibberish that nobody could understand'. This may have been his native Gaelic, given that Liverpool was full of migrant Irish fleeing famine, including my own forebears, at the time when Emily was writing the novel in 1845. Emily's father was from County Down in Northern Ireland and the sisters would have been well aware of the anti-Irish prejudice that accompanied the influx of migrants. 

I was named for the heroine of Wuthering Heights, a doubtful compliment some might say, and I was trundled over the moors in my push-chair to Top Withens, the setting for the Heights in the novel, if not for the house itself. As soon as I was old enough to read and begin to understand the novel, I adored it, although I soon realised that it was a powerful and absorbing evocation of obsessive love, packed with repeated images of cruelty and sadism, with very little of conventional romance about it. 

Top Withens

Many years later, when I became an experienced radio dramatist, with 100+ hours of radio drama to my name, I would plead with the BBC to let me dramatise the novel. They commissioned me to dramatise many classics, from Kidnapped and Catriona to The Hunchback of Notre Dame, but for some reason, they never let me tackle Emily's masterpiece. Which was a pity, since so many dramatisations - in my well informed opinion - fell far short of the mark. 

 

Cue forward some years, and after a spell of writing for the stage, I began to focus almost wholly on fiction, with occasional ventures into historical non-fiction. Much of my work at that time was published by Saraband, but I still kept going back to Bird of Passage. Most writers have ‘bottom drawer’ novels. I have several, and most of them should never see the light of day. 

Bird of Passage always felt different. 

It felt like irritatingly unfinished business. I kept going back to it. Tinkering. Thinking about it. It haunted my dreams. It was as though these characters wanted desperately to tell their story. Interestingly, I knew that one of the characters had a secret, but even I didn't know what that secret was till the very end of the writing process. I woke up in the early hours, thinking 'That's what it was. That's what he needed to remember.' But I had to write the book and edit the book many times over to find out.

Back then, I still had an agent but they seemed to be repelled by anything with a Wuthering Heights connection, even though I would insist that it was only 'inspired by' and not some crass rehashing of the story. Later, no publisher would touch it, in spite of some glowing reader recommendations. 

I've often wondered about their wholly and sometimes virulently negative response. Given how many women I know who - like me - love Wuthering Heights, what was their motivation? It wasn't as though they had read it and found it wanting in some way. That would have been excusable. They wouldn't read it at all. Wouldn't you think at least one of them might have thought that they could find a way of marketing it?  

Anyway - Bird of Passage languished on the far recesses of my PC. Nobody wanted to know. Nobody had the time to read it. Nobody cared except me. I cared. 

I couldn't get Finn and Kirsty out of my mind, so when I took the decision to combine some self publishing with my traditional publishing, this was one of several novels that I felt deserved another life beyond the confines of my computer, my own imagination and the doubtful curation of other people. 

That was when I tackled it in a big way, with all the benefit of half a lifetime's experience of writing and editing. When it was finally published, one of my reviewers, Susan Price, pointed out that it is not a retelling. It is a 'reimagining' of Wuthering Heights at a different time and in a different place.' 

Bird of Passage wasn't the only trigger, but it was a significant milestone. I think it was then that I knew that the way ahead for me lay in publishing my own books, under my own imprint, albeit with some excellent professional assistance. I needed to be in control.

The evocative cover image by my artist husband, Alan Lees, is exactly what I wanted. It's a very grown up and often desperately sad story set mostly in the Scottish countryside, exploring the kind of mutual passion that is attractive in theory but ultimately destructive. It's a novel with occasional, albeit very subtle, supernatural elements. It's a book about the nature of obsessive love and the terrible, irreparable damage of childhood trauma.

If you love Wuthering Heights (or even if you don't) and if this sounds like your kind of novel, it's available as an eBook and in a nice, fat paperback as well. 

The eBook of Bird of Passage will be on special offer at the bargain price of 99p from 11th till 17th December.  

Ten Things to Think About If You're Planning a Writing Career

 

1 - Do you want to 'be a writer' or do you want to write? If you find yourself saying that you want to 'be a writer' but haven't actually written much, while making excuses to yourself and your friends - I don't have the time, I don't have the space, I don't have a computer - then you may need to have a rethink.

2 - Getting an agent doesn't mean that you'll get a publishing deal. Even if you win the query letter lottery, ten to one you'll be asked to rewrite. Many times.  And even when you've done those rewrites, you still may not get a publishing deal. At some point, you may realise that you've wasted the time you should have spent writing another book on rehashing the previous book. 

3 - Very few people make a living out of their writing, and this situation has only got worse. Are you prepared to diversify and do other things to earn actual money? The average 'advance' - if you get one, which is debatable - is tiny. £1000 or £500 is not unusual for a book that has taken a year or two to research and write. Lots of jam tomorrow in the publishing world. 

4 - If you have written fiction, you'll be told that nobody is reading fiction. If you have written non-fiction, nobody is buying that either. If you write popular fiction, it's not literary enough. If you write literary fiction, it's not popular enough. I was once told that my work was 'too literary to be popular but too popular to be literary.' It's the equivalent of the indrawn breath when you are trying to sell a car. Nobody wants that particular model, although they absolutely do want the model they are trying to sell you. The Long Tail seems to be an unknown concept. (Read the book. It's a revelation.) 

5 - For most small to medium sized publishers, editing is not what it was. A good editor will ask all the right questions and in answering them you will make the book better. But most are now freelance, and many publishers simply can't afford them. 

6 - Are you prepared to do almost all publicity and promotion yourself? You will be expected to contact libraries and local venues. You will probably have to organise your book launch yourself, and many bookstores won't be keen to host you unless you can guarantee sales. All of this genuinely (as opposed to point 1, above) eats into good writing time. And yet you feel compelled to do it for fear of missing out on sales.

7 - The physical quality of your precious baby - aka the book - may not be nearly as good as it was even a few years ago. In fact it may involve paper like Soviet Era Polish bog roll. (Of which I have some experience.)

8 -  Once you get a modicum of traction, with a reasonably popular subject, you may be asked to talk about your book. Many commercial organisations will expect you to do this for nothing. My maddest moment was realising that I had hauled myself across the country, done a ten minute talk for a big chain bookstore, (there were four other participants I didn't know about and a tiny audience) paid for an overnight stay in a horrible room, and trekked back home. All at my own expense. 

9 - There are, of course, some organisations that may invite you to speak, give you a good meal and somewhere nice to stay and buy copies of your book as well. It has happened to me and I was incredibly grateful. But it's rare and getting rarer all the time. 

10 - Given all of the above, you may want to consider going it alone. You won't be alone. You can get help along the way. But it isn't a simple solution either. These are shark infested waters, and you need to be careful and committed. Nevertheless, it strikes me that the reverted and new titles I'm now publishing myself under my own imprint are good quality. Good physical quality as well, with beautiful covers, and nice paper. I'm the same writer I ever was, albeit with many more years of experience. And you know what? When it comes to the reading public, that long, long tail of people who like books, nobody cares who published them. 

They never even notice.

Midnight Sun - My New Poetry Collection

 

A little while ago, I published a collection of my poetry, written over many years: Midnight Sun. Interestingly, this came as a surprise to some of my friends who didn't realise that I had once focused almost wholly on poetry. I started in my teens, carried on through my university years, and for a long time after - so the collection is arranged chronologically, although those teenage poems remain firmly at home in the 'beginners' folder where they belong. 

When I look back over my poetry, it didn't dry up completely, although at the time it seemed like it. I was busy writing drama, first for radio and then for the stage, with a small excursion into television. At the same time, I was working on fiction, long and short. I had a couple of novels published, but then there was a hiatus while I focused on drama, and when that dried up, I went back to fiction, publishing nine novels, so far. 

From time to time, though, I would feel that only a poem would do, to express what I wanted to say. I've been told that some of my novels - the Physic Garden and Bird of Passage in particular - as well as some of my plays, are 'poetic' or 'lyrical', so perhaps part of the creative energy that once went into my poems had gone into those novels. 

When I started putting this collection together, I wondered how I would feel about these poems that cover so much of my life. I left out much more than I put in. Many are love poems, but none the worse for that. Many of them have already been published over the years in a variety of small literary magazines. One or two have even won prizes. Some of them reflect the fiction I was working on at the time - poems about Robert Burns, a poem about Clarinda for example. Some of them were inspired by family history research undertaken when I was writing a book called A Proper Person to be Detained, about a murder in my family in 1881. 

I didn't even consider 'submitting' these anywhere. In fact I won't be submitting anything ever again and what a relief that is! But I did engage some expert help. A Polish friend, Michał Piasecki, (he posts as Keen Photographer on Facebook) is a talented landscape photographer and I have been using some of his beautiful images for my book covers. The excellent Duncan Lockerbie of Lumphanan Press has worked on book and cover design for me here and for other books, and he has made a wonderful job of this collection. In fact people keep complimenting me on the design of the book as much as the poems  - which I'm happy about, because one of my reasons for 'going independent' with my work was to try to maintain the quality of the physical product. To be able to work with a professional to make the book as good as it could be within the financial constraints that exist. 

If you read the book and enjoy the poems I'd be grateful for a review. Even a few lines on Amazon would be helpful. But if you can't do that, I still hope the poems speak to you in some way, that you can find something to identify with, something that strikes an emotional spark. 

A friend remarked to me yesterday that we all have secret rooms inside us, areas of our experience, places that even close friends don't know about each other. Poetry often taps into those places and experiences. It can help us to understand that our similarities are more important than our differences and that even our differences are other ways of seeing the world, other ways of experiencing our common humanity.

Old Titles, New eBooks, Gorgeous New Covers

 

Late last year, I received some welcome rights reversions from my publisher, Saraband, mostly of my fiction titles. At present, The Physic Garden, The Curiosity Cabinet and The Posy Ring are reverted in all formats, with the Jewel only reverted in eBook form. Saraband still has my two non-fiction titles, A Proper Person to be Detained and The Last Lancer, as well as the Jewel in paperback. However, these things take time, as you can imagine, while the publisher runs down previous stock as far as possible, so with the exception of The Posy Ring, the paperbacks are still available in their previous incarnation.

Over the past few years, I've published a number of  my older fiction titles under my own Dyrock Publishing imprint, so - among other things - I'm hoping to re-release all my reverted novels under the same Dyrock imprint before the end of the year. 

For now, I've published the above named four novels in eBook form, on Amazon, with the excellent assistance of Lumphanan Press in Aberdeenshire. I know this is something you may be able to do yourself - but like everything else in this world, it makes sense to use a skilled professional when you can. 

Although Saraband has kindly allowed me to use the old covers, it struck me that, for a couple of the novels at least, I wanted a change. It also struck me that The Posy Ring  - if not exactly a sequel to The Curiosity Cabinet - is certainly a companion novel, inhabiting the same small island world, with a similar structure, and with some of the same characters. I needed to 'brand' them together. 

Enter a Polish photographer friend called Michał Piasecki. This is one talented family! His wife, Iwona, had been incredibly generous and helpful with my research for The Last Lancer, doing some sensitive translation of family documents and letters, but she's a talented artist as well. Their son, Tom, drafted out complicated family trees for me, for the same book. When publication day came around last year, a dreich February day with no acknowledgment of the occasion, except from my lovely husband, not so much as a 'well done' postcard from anywhere else, Iwona and Michał arrived at the door with flowers and chocolates and we opened a bottle of 'bubbles' and had our own Polish celebration. 

Michał has his own Facebook page as Keen Photographer, and I had noticed how skilful and imaginative his landscape and night sky photographs were, but also realised just how good they might be as book covers. 

Here are two of them - perfect for pairing two titles that belong together. Read The Curiosity Cabinet first, and move on to The Posy Ring, to see what happens to some of the characters next, and to meet a whole new set of people. I love both these images, and for me, they seem to reflect something of the quality of both novels: dual time novels, where nobody goes back in time, but where in some strange way, the present reflects the past within this small Scottish island world. 

Michał created the perfect magical images, while Duncan at Lumphanan made them into gorgeous covers. 

We're not done yet. I'm about to publish a collection of my own poetry, Midnight Sun, spanning many years. This will be in paperback form with another Piasecki cover image. (I began my writing career as a poet, and carried on, intermittently, writing poetry.) And a little later this year, I'll be changing the cover of an older novel, using another perfect landscape image by Michał - just because I couldn't resist it. More as and when it happens! 

Invisible Fictions (And Non-Fictions Too)

‘Many women complain the moment they turned 50, people stopped seeing them. People push past them in queues, men look through them, and shop assistants ignore them.’ 

I came across this excellent post only the other day. It’s well worth reading in full. 

I’ve blogged about this phenomenon before – you can read my most recent post here – but at that time, I concluded that I wasn’t (yet) invisible. Just able to be ignored, like a piece of furniture. Now, I’ve changed my mind, bowed to the inevitable. I am invisible.

50 was certainly when the process started. A bit like that wonderful Tove Jansson story, the Invisible Child, except in reverse. In Jansson’s story the child starts off invisible and gradually becomes visible when she is treated kindly.

For older women, it works the other way. You just grow ever fainter, until people ignore you altogether. Men certainly notice you when they want to tell you that you’re wrong, but in the publishing industry, many young women also tend to ignore older female writers as far as possible. I sometimes feel that there's a weird sense of embarrassment on their part, as though they have no idea what to make of you and would rather you didn’t exist at all.

Writers are so afraid of repercussions that we tend to keep quiet about our experiences. But since, professionally at least, I have now achieved almost complete invisibility, I may as well shout into the void.

Here’s what happened just this year.

In February, I had a new book published. It’s called The Last Lancer and it was very close to my heart, a companion to my previous book about a murder in the poverty stricken Leeds Irish side of my family: A Proper Person to be Detained. 

This one is about my grandfather’s eccentric and tragic family history in Poland and Ukraine. I’d researched most of it throughout lockdown although my late father had also written down some of his memories. The story would – I hoped – be entertaining, harrowing and informative. But with Russia’s invasion of Ukraine, it suddenly became all too horribly relevant as well. Or so I thought.

Dad was born into the szlachta – the Polish nobility, more Mitford than Downton, I always think. After an idyllic country childhood in what was then Polish Galicia, but which is now Western Ukraine, he lost everything in the war (although he was luckier than his father who lost his life as well.) My father arrived in England as an unwelcome ‘refugee alien’ at the end of WW2, with nothing but a handful of photographs, a tiny silver mirror that had belonged to his mother, and his army identity papers, on which, under ‘next of kin’ he had written the Polish phrase meaning ‘closest family to nobody.’ He literally had nobody and nothing.

You would think, given Ukraine's current fight for existence, alongside our preoccupation with migrants, that the book might have received a modicum of attention. It was praised by no less a person than Neal Ascherson, who has forgotten more than most of us will ever know about Poland and Ukraine and the complex, troubled history of that region.

Well, you’d be wrong.

On publication day, back in February, nothing happened. No reviews, not so much as a postcard to mark the day.

In fact, if a couple of Polish friends hadn’t turned up with chocolates and flowers, whereupon we opened a bottle of cava and ‘wetted the book’s head’, there would have been nothing to make the day special at all.

I had launched a number of previous books in our local Waterstones, so I was hoping for another launch there, because lots of friends and acquaintances always turn out and buy books, but no word came from my publisher, who had organised previous launches. To be fair, if I’d known, I would have organised my own launch party - almost certainly in this village. But I didn’t know, because I had made assumptions based on past experience. Silly me.

Meanwhile, I was doing my best to promote the Last Lancer online. I did a long interview for one of Emma Cox's excellent genealogy podcasts, which you can listen to here. The book is only tangentially about genealogy, although the podcast is certainly interesting for anyone researching their Eastern European family history. I wrote blog posts and shared them. I posted photographs and links on social media.

Spring and the brilliant Boswell Festival came along. Like Brigadoon, I became happily visible. I spoke about my father’s experience, sharing the stage with a young Ukrainian woman, a refugee as my father had been. She related her heartrending escape from her home, under Russian bombardment, with her five year old daughter. The event was well attended, well received and very moving indeed. Afterwards, somebody said to me ‘I could listen to you speak all day.’ Which was a relief, because I had begun to wonder if I had become boring as well as old. But I think we could have listened to the Ukrainian woman all day too. And wept with her.

After that came silence except for another all too brief period of visibility on stage at the excellent Tidelines festival in Irvine.

I tried contacting my local libraries, offering to do talks. No response. Not one. I sent out a great many copies of the book, at my own expense, including some that should have gone as advance copies to people who would have reviewed it. So much so that I’ve almost run out of my own copies, and now – hilariously, if it wasn’t so irritating – my book orders have been ignored as well. Emails and phone-calls remain unanswered.

I had high hopes when my publisher went to the London Book Fair, but when she reported that the focus there was all on Ukraine, I wondered if anyone had pointed out what the book is actually about: the terrible, troubled history of - you know - Ukraine, as experienced through the eyes of one family.

I’m told it’s a ‘niche market’ but a Polish diaspora of 20 million people worldwide is a pretty big niche. You'd think somebody might want to publish a Polish language version, but apparently not. 

This is just the tip of the invisibility iceberg. There are so many examples of my current invisibility that it would become monotonous to continue to relate them. So I won’t. Like a passing comet, or a blue supermoon, I may become briefly visible again at some point in the future, but I can't say when. 

Most people in the book trade will tell scathing tales about ‘needy writers’. Very few will admit that there are invisible writers. Well reviewed writers. Older female writers. Angry writers. But it’s OK to be angry when you’re invisible, because nobody at all will notice. 

.

Publishing Advice for the Faint Hearted

My new non-fiction book,
to be published in spring 2023, by Saraband.

There is an ocean of publishing and self publishing advice out there already, some of it very good indeed, and I don't propose to reinvent the wheel. But given that I'm a 'hybrid' writer - both traditionally and self published, roughly half and half - and also that I'm 'contaminated by experience' as somebody at the BBC once described us more mature writers and I'm sometimes asked for advice, I thought a few pointers might not go amiss. 

1 Don't self publish too soon. 

If you want to try for a traditional agent and publisher, then by all means go down that route first. Polish your manuscript till it's as good as it can be, and start sending out those query letters, those sample chapters, those synopses. Do your research. Be professional about it. Be polite. Don't harass people. (You should see the emails some would-be writers send to publishers!) But at the same time analyse your ambitions. Do you just want to get this one book 'out there' or are you planning for the long term. In which case ...

2 Don't wait too long to self publish.

By which I mean, don't hang about for years, hoping that you're going to hit the big time. Agents and wildly successful writers will tell you that if you persevere you will get there, and you may. But you may also waste half a lifetime on a single project. Bestsellers are the stuff of our dreams. Steady sales, even small ones, are possible. You might be surprised by how many writers combine self with traditional publishing these days.  

3 Don't keep polishing the same book, over and over.

Well, you can. I've done it more times than I care to remember, but mostly because I hadn't got it right the first or second or third or fourth time and in general I love to edit. Whatever you do, do not keep rewriting your book to the demands of a string of different editors, because nothing is more certain than that it will eventually implode under the weight of contradictory demands. 

Take The Amber Heart. That was by far my longest saga of rewrites, a book that I'm pretty satisfied with now. I'm very glad it's out there, and reasonably well reviewed. But at one point, two different agents had told me to delete a third of it. Unfortunately, one wanted me to lose the first third and one the last third. I did neither, but I certainly pruned it drastically and then rewrote large chunks of it as my skills as a novelist improved. I enjoyed it, but it took years, and I was writing plenty of other things at the same time. The trick is not to get bogged down in one project.

4 Do keep on writing. 

Write your next book while you're trying to sell the first, and write another book once you've written that one. Practice makes perfect. You'll be learning how to write while you're doing it. We all have bottom drawer novels that should probably never see the light of day. But once you have a significant body of work, you can decide which projects have 'legs' and which you've lost interest in. Then you can choose what, if anything, you want to do with them. 

5 Time is a good editor.

If you can leave a book - or any piece of writing - for a few months, even after you think you have edited it to within an inch of its life - you will see not just typos and repetitions and infelicities, but all kinds of structural things that you want to work on. This is another reason to be prolific, to leave one project in abeyance while you work on something else. The other tip is to send your manuscript to your Kindle and read it on there. Problems will leap out at you, because you're seeing it in a different format, much closer to print.

6 Write for love, try to publish for money. 

Samuel Johnson said no man but a blockhead ever wrote, except for money, but almost nobody publishes for money these days and we're not all blockheads. Publishers, except for the big corporations, don't make much either. If you want money, buy a lottery ticket. But although you will and should write for love, remember that publishing is a business, whether it's yours or somebody else's, and you should treat it as such. Be polite, be thoroughly professional, but don't assume you always have to be a humble supplicant either. 

Bird of Passage was definitely a labour of love!

7 Be realistic about selling

I know a number of writers who boycott Amazon. Oddly enough, they don't ever seem to demand that their publishers boycott Amazon too. There are some truths in their stance. Amazon doesn't pay much tax here in the UK, but that's the fault of the government who don't ask for it. And it isn't only Amazon. If you're reading this on a smartphone, check just what your phone company doesn't pay in UK taxes either. At the same time, you could look up just who owns the UK's biggest bookseller. 

'I prefer to buy from a small business,' people say, and so do I. But the fact is that thousands of small businesses (some with bricks and mortar stores too)  trade on Amazon, thrive and pay their taxes, because no small business will get anything like the publicity, the digital footfall and customer security a site such as Amazon will deliver. I notice that Amazon is starting to flag up these small businesses, and good for them. 

8 Be realistic about your own skills

When I first decided to self publish some of my older titles, I did it through Amazon's Kindle Direct Publishing and still do. They have made it progressively easier over the years. I can also put new, experimental (for me) work out there, such as Rewilding. More recently, I decided that three of these older, recently revised novels deserved to be in paperback. While I can format for Kindle, which is fiddly but easy, I soon realised that formatting for print-on-demand paperbacks was a much harder proposition. Ironically, one of the ways I realised this was when reading a book that had been published by a small publisher, only to find 'printed by Amazon' on the back and to realise that the company had made a terrible job of formatting the paperback.  

After some searching, I discovered Scottish based Lumphanan Press, who now help with my formatting for paperback. I pay a flat fee and they make a truly excellent job of formatting text and cover so that I can upload it myself. I'm delighted with the finished product and it means I have some copies to sell alongside my traditionally published books, at various events. I either use my own photographs or my husband's artworks for the cover images. (I'm aware that I'm lucky to have a painter on hand.) I should point out here that Lumphanan offer a full spectrum of services, so if you want more extensive professional help with your project, you can get it. They are emphatically not a 'vanity press'  and they will never do the hard sell -  but they will obviously charge realistic rates for the services they offer. Finally ...

9 Live in hope.

I don't make any fortunes out of my writing. I never have. I have had spells of making a reasonable living but it was always a switchback. A giant game of snakes and ladders. Now, between my traditionally published work, some paid events, a pension and a small monthly payment from Amazon (who pay every month, on the nail) - my artist husband and I get by. I also sell antique textiles online to supplement my writing income. I'm not retiring any time soon and have a big new project in mind. But I know people who have made quite a lot of money. Those self publishers who have done this have treated it as a business. They do indeed write for love and publish for money. And they are prolific. Not all of us can or would want to do that and some people just want a traditional deal. For some, seeing their work in print is enough. There is no single right way - but it is good to be aware of your options. Do feel free to comment or add questions. 

 Whatever you decide to do, go for it wholeheartedly. Love what you do. And good luck! 

Ice Dancing is a grown up love story and - in terms of reviews -
probably my most successful book! 

Promoting Your Books on Social Media - Only Connect.

This is one of a series of occasional posts about the more practical aspects (or should that be pitfalls?) of writing and publishing. 

For many years, I wrote for radio, TV and the theatre before turning to fiction and non-fiction. I'm traditionally published, but I also know something about self publishing, and have published several backlist titles and collections of short stories under my own imprint: Dyrock Publishing. I've taught creative and academic writing for years, from one off events to long courses. For most people, even after publication, discoverability* is the biggest problem. 

How do people hear about your book?

This post has been gnawing away at me ever since I tried to say something about using social media on one of those big professional Zoom meetings, only to have a man interrupt me with such casual rudeness that I'm still irritated about it. Not just because of the rudeness, but because I could see a genuine need for advice in the group - and could see, moreover, that some people were going about it in the most counterproductive way. 

The debate in this particular group turned to the use of social media for promotion: Facebook, Twitter, LinkedIn, Instagram, Goodreads and various other platforms. The variety is confusing, and the demographics of each platform tend to change over time. There's no point in me reinventing the wheel and trying to describe to you what each site does best. There's plenty of information out there already and the best advice I can give you is to set aside some time, and have a look for yourself.

One thing struck me about the debate though: so many people, in a meeting aimed at writing professionals, said that they 'didn't like social media'. 

Now, that's fair enough. There are some social media sites with which I have a troubled relationship, in the sense that I find them not particularly user friendly. Or in one case, a bit of a bear pit. But you can't say that you want to learn how to promote your own work without spending at least some time engaging with one or more social media sites. If you feel so strongly about this dislike that you avoid them altogether, you're going to have to employ a publicist. There is a piece in this season's Society of Authors magazine, all about getting the most out of 'your publicist'. I found myself wondering just how many writers, even traditionally published writers, actually have them. Publishers do what they can, but publicity budgets are small, unless (paradoxically) you're so famous that you don't need the publicity. And if you're not famous to begin with, publicists don't come cheap. 

The second thing that struck me about the debate was just how many professional writers seem to think that landing on - for argument's sake - Facebook, and plonking down 'buy my book' posts and nothing else, will make people want to buy the book. There is nothing more off-putting than the Facebook 'friend' who never engages with you, or anyone else, until - fanfare of trumpets - they have a book to sell. 

So here's the big secret that is no secret at all. 

If you're going to use a site like Facebook, and are hoping that at some point people will be interested enough to buy your books, you have to actually engage with those people. 

It's fun. Some of them will be old friends you'd maybe lost touch with and that's a bonus. Some will be new friends. Some will be people you've met online and find that you like. Chat to them. Post photographs, Make them laugh. Make them cry. Let them admire your dog/cat/garden/recipe collection/model railway/full size Dalek made from egg boxes, or whatever else you love. Like their pictures. Reciprocate. Enter into debate. 

Join a few groups, not just to promote your book, or even primarily to promote your book, but to meet like minded people and to contribute. You don't have to give your whole life history away and you don't have to spend hours on there. You just have to engage and enjoy it. Ask for research help if you need it. Facebook is wonderful for this and in my experience, people are generous with their expertise. 

Then, if and when you have a new book coming out, some of these nice, interesting, witty people might be inclined to buy it. And if they don't, well, does it matter? It's the equivalent of a big, friendly book festival event, where there's a willing audience, whom you're happy to entertain, followed by a good question and answer session during which people often enlighten you, at the end of which, some of them will probably buy a copy of the book. Except that on social media, you don't need to wait for an invitation.  

Dip a toe in the water. Find one or two social media platforms that suit you.  Facebook is good for books as well as all kinds of other interests, so if you want to start somewhere, that would be the one I'd recommend. But other platforms are available. Watch for a while. Chat about this and that. Post some pictures. And eventually, yes, talk about what you're writing. Because people will often be interested in whatever went into the creation of the book. I know I am, where other people's work is concerned.

Only connect, as E M Forster would have said. 

 *This word, discoverability, when used in a recent publishing trade journal, seemed to cause a good deal of angst among a few men on social media. They wasted a huge amount of time and effort, trying to denigrate it. Ironically enough by using very long words in opaque sentences, presumably to demonstrate the elegance of their prose. It's a perfectly good word. And if you're a serious writer, aiming for publication, you need to know about these things. 

 

Self Publishing - Finding the Right Help

Original cover art for Ice Dancing

I don't normally write 'how to' posts, these days . But I keep meeting writers who want to dip a toe in self publishing waters, either because they have old out-of-print books nagging away at them, or because they've written more than their publisher can reasonably cope with, or because they are tired of the long slog towards traditional publication, or because they have a project that they just want to get 'out there'. 

As well as researching a new project for my traditional publisher, I've spent some time during lockdown  revamping a couple of older books. I'd already published both of them as eBooks on various platforms, but I wanted them to be available in paperback. Both of them were well reviewed, and when I went back to them I still quite liked them. Always a good sign. Like most writers, I have several bottom drawer 'practice' novels that ought to stay just where they are - but these had fallen into the gap between publishers.

First I tackled Bird of Passage, and then moved on to Ice Dancing. Let's face it, most print on demand paperbacks are never going to be as lovely as the books my publisher, Saraband, makes. They've produced some wonderful covers and beautifully designed books for me. On the other hand, if you want only a few copies, and also want your books to be available in paperback for those who can't cope with eBooks, then you might well want to look at POD paperbacks. 

My advice to anyone with even a modicum of tech skill - by which I mean if you can handle a blog like this one or sell on eBay - would be to publish your own edited eBooks, but get some help with formatting the paperback. As long as you're thinking of a normal novel or collection of short stories, it has become easier and easier to publish an eBook. I use Amazon to start with, and D2D for every other platform. You need a good clean edited Word document, and a cover, or a good cover image - and that's about it. 

I'm lucky in that my husband Alan Lees is an artist, so I can pinch his images for some of my covers. He painted the cover image for Ice Dancing, for example. Sometimes I use my own photographs. Amazon itself will give you basic cover design for eBooks, and if you're only going for the eBook version, and have a good strong image in which you own the copyright, that's probably all you'll need. But there are excellent freelance designers out there as well and you could and should think of commissioning them. 

Paperbacks are much more tricky. The paperback will demand a formatted PDF and a specific cover design, and if it's not done properly, the upload process will be fraught with difficulty. I took one look at the 'easy' instructions and realised that it wasn't for me! But I didn't want to hand over control of these two books to anyone else either. A friend suggested a company who had published her paperback, but I bought a copy and although I loved the actual book, I found the formatting, both for eBook and paperback, not as good as it might have been in return for quite a restrictive contract. There seems little point in doing self publishing, only to lose control. 

Then I found the excellent Lumphanan Press  here in Scotland. And I've been more than pleased with the service they offer. They will give you the help you need, without the hard sell so often associated with other companies. I wanted a decent cover design, for which I supplied my own images and blurbs  - and I wanted a formatted PDF that I could upload smoothly and that would produce a reasonable book. Both of these were supplied at a price I could afford. Both uploaded without any tears. I tweaked the blurb myself, realising that my original draft for one of the books had been far too long for a paperback cover - something you tend to notice only when you actually see it. 

The other error was entirely my own fault. Post edit, I had managed to delete a whole chapter from one of the novels, and then foolishly reformatted the chapter numbers so that I spotted the omission only at the last minute, when I was doing a final proof check of the PDF. Fortunately, Duncan at Lumphanan came to the rescue immediately and inserted the missing chapter without any fuss. (I always save many drafts so the chapter was still there of course!)

Realistically, I'm not expecting to make much if anything in the way of profits from these two books. And there will be a third that I'll bring out once I've completed my current traditional mega project. But they always felt like unfinished business, a few people had asked for them - and for all that I do most of my fiction reading in eBook form, these days, it's still good to hold the solid reassurance of a paperback in your hand.

If you want more distribution without being tied to that big river place, there are other print on demand options. I have friends who sell large numbers of their very popular self published paperbacks at fairs and shows, and whose local bookshops will stock and publicise their books. There is, if you look for it, a great deal of help out there, plenty of people who know more than I do about this, and are generous with advice.

Just make sure you don't sign away your rights to somebody who will then go on to demand large sums of money for doing many of the jobs you can either do yourself, or sub contract to experts. That's vanity publishing, and still a bad idea.

New Year, New Editions

Bird of Passage is finally out in paperback. It's print on demand only, and you'll have to go to Amazon to find it, but once book events begin again, I'll have a few more copies to distribute myself. 

I've blogged about this book a few times, but you can read a longish account of its history, here, written back when we were first in lockdown. And here we are again. This is one of two or three books from my past that somehow or other, even though I've also been happily traditionally published, slipped through the net. It's also, oddly enough, one of my favourites among all the books I've written. 

The book had been edited to within an inch of its life, so I had very little trouble in publishing it as an eBook, in which format it has been available for some time. I still wanted the satisfaction of holding a paperback copy, but I knew I wasn't up to the task of doing the necessary design and formatting, even though I wanted to maintain control over it. 

Hunting about online,  I found a small, well reviewed Scottish business called Lumphanan Press. I can wholeheartedly recommend them. They did an excellent job of designing and formatting a PDF, at a very fair price and when a couple of sample copies of the book arrived from Amazon, I was very happy with them. The upload process on the site is pretty simple, but what was reassuring was the way - as the software went through various important checks - each box was ticked. I can only imagine the chaos if I had tried to do this formatting all by myself. Sometimes we have to know our own limitations and employ professionals! 

I could, of course, use this same PDF to have other copies printed elsewhere, but for the moment, in the middle of this second lockdown, I'm happy enough. 

Meanwhile, I'm working on a new book called The Last Lancer, hopefully for my publisher, but I'm also doing a little editing of two more novels that never saw the traditional light of day: The Amber Heart and Ice Dancing. The Amber Heart has, if anything, an even more chequered past than Bird of Passage! 

Ice Dancing, on the other hand, is an unashamedly contemporary love story, and yet it isn't really a conventional romance. It's an odd, quirky novel, about love at first sight, and inadvisable attachments and painful pasts, and about Scottish lowland village life. Those who like it seem to like it a lot. I'm not surprised. I'm still very fond of my two main characters. Another one I plan to get out in paperback this year. 

So. Lots to do. Between the state of the UK (horrible) and the US and the virus, I'm keeping myself reasonably sane here in Scotland with lots of writing writing, playing the piano and learning Spanish. Soon it will be spring and I'll be able to get into the garden again. It all feels a bit like those visits to the cinema in the olden days where you would sit down in the middle of the B movie and then stay on till you thought 'Oh - this is where we came in.' 

Our local medical centre has just flagged up that vaccines are coming. My husband will be in an earlier cohort than me. Bring it on. Can't wait. 

Not here just yet - but they soon will be!

Do you really need an agent? Six things for writers to think about before writing a hundred query letters.

The Society of Authors will NOT do this to you! 

I’ve blogged about agents before, but it seems worth revisiting, since things seem to have moved on in the intervening period. I’ve had good agents and not so good agents but now I’m not looking for one. To be fair, my ex-agency – the one that actually did a lot of good work for me - still remits my share of royalties and residual payments for past work with great promptness and efficiency. But for some time now, I think that the relationship between writers and agents has been skewed. For a start, there are too many potential clients chasing too few agents and this is partly because of the myth still being perpetuated by most creative writing courses, that you need an agent to find a publisher. The other fiction is that if you get an agent, you will find a publisher. Neither is strictly true.

So here are some things to think about.

1 What, realistically, are you expecting your agent to do for you? Do you want somebody to nurture you, or do you want a productive business partnership? If the former, consider that you will always be a humble supplicant, sending in your latest manuscript and nervously waiting for the response. Bit like Scheherezade, really, and that’s an unenviable, not to say unnecessary position to find yourself in. If the latter – and your putative agent agrees – you might have the basis of a decent working relationship. But really, nurturing is for babies.

2 Your agent is meant to be working for you. Too many agents have lists of requirements for submissions that sound like job specifications. I’ve even seen people advising writers to ‘treat your query letter like any other job application’. But it isn’t, is it? Nobody is going to be paying you a regular salary. This is, of course, a result of the imbalance in the market: too many writers with too little experience, chasing too few agents. But it’s worth bearing in mind that you’re looking at a partnership, and that you have every right to expect a modicum of efficiency, courtesy and commitment. Just as your agent has every right to expect the same from you. Do I have some sympathy with agents? Sure I do. They have to cope with a lot of submissions, including the bottom drawer manuscripts typed in single spacing on both sides of sheets of vibrant pink paper. But this is their job and they're volunteers. Actually, some of them really are volunteers. I just saw an ad for an unpaid graduate internship with a big literary agency and found myself wondering how many of those hopeful aspiring novelists know that they are being summarily rejected by a 21 year old recent graduate with almost no experience of what mature readers might want.

3 Whose side will the agent really be on? They’re meant to be fighting for you, the client. But the reality is that corporate publishers wield a vast amount of power, and an agent will be cultivating good relationships with a certain number of ‘acquisitions’ editors. These editors will, in turn, have to answer to ‘the team’ and a lot of decisions will be dictated by buyers at the big chains. It used to be the case that if one of these major editors loved a book, the company would take a chance with a new writer. Now, an editor may love a book but if it doesn’t have the potential to be mega successful that may be as far as it goes. Everyone is afraid of getting it wrong, and in their shoes, you would probably feel the same. The agent will almost never want to damage the relationship with the editor. So you’ll be told to try again, write something else. But you may also be warned that an informal ‘three strikes and you’re out’ situation exists. By the time you get to your third novel, the editor may decide that she doesn't even want to look at anything from you again. This doesn’t happen so much with small-to-medium independent publishers, which is why so many popular mid-list novels of recent years – and the occasional bestseller - have emerged from micro publishers. But the sad truth is that many agents don’t much like submitting to small publishers. Advances are not high enough to make it worthwhile even though the resulting deal may be worthwhile for you as an author.

4 Who is telling you that you need an agent? You can’t believe everything you’re told. Are agents telling you that you need them? Well, they would, wouldn’t they? If you’re studying for a creative writing degree, have a good look at your lecturers’ back stories. They may be very fine writers, and they may be truly excellent teachers, but do they know anything about the business side of writing? Have they been happily and successfully agented for years, in which case, do they know anything about the downside? Are they bringing in agents to ‘cherry pick’ the top students in any one year, leaving you struggling with a multitude of query letters? And if they are lecturing full time in creative writing, consider that they may well be employed rather than mainly self employed, and may be reiterating the conventional wisdom of writing and publishing as it was twenty years ago. If your creative writing course doesn’t include a sizeable module or part module on the changing business of writing, taught by people who are brought in from the world outside, ask yourself and your university why not.

5 What are the benefits? There are some valid reasons to have an agent, among which might be: access to Big Publishing, (but as we’ve already seen, publication doesn’t always follow) better deals, (maybe) vetting of contracts, (but a good IP lawyer or the Society of Authors will do that for you, and sometimes they will do it more efficiently) and foreign sales. This last is important, and might well be a good enough reason for seeking an agent. But in all my years of being agented, nobody did anything for me with foreign sales. Now that could be entirely down to me. Maybe my books don't appeal to foreign buyers. But I'm unconvinced and if I could find an agent to sell books and plays to foreign countries for me, I might consider signing with them – but for that purpose only. Or perhaps an agent to capitalise on a particular book – a flexible project-by-project arrangement. Do such agents exist? Possibly, but I suspect this is an area that is ripe for expansion. And yes, that would be an interesting development and one I’d be happy to consider. I'm all for a 'horses for courses' approach to writing and publishing. It works in other areas of creativity so why not writing? But I also suspect there would be resistance to it in some quarters.

6 What other options do you have? That question used to be simple to answer, if depressing. None, except for spending a small fortune on some vanity publisher. Now, there are lots of options, but all of them demand a certain amount of application on your part.
You can submit to the many and varied small and micro publishers that accept unagented submissions. You have to be careful. You must have contracts vetted by somebody who knows what to look for before you sign them. The Society of Authors will do this for you in the UK if you are prepared to join, but you can also pay an Intellectual Property lawyer. You may think this is expensive, but it’s not half as expensive as signing away all kinds of rights you never thought about. The truth is that there are a great many good small publishers out there, and many of their contracts are much simpler and far less onerous than those imposed by Big Publishing – so making sure you’ve got it right shouldn’t cost a fortune.
You can self publish with Kindle Direct Publishing on Amazon and elsewhere, onto various other worldwide platforms, via Smashwords or D2D. You can publish Print on Demand paperbacks. You can even go the whole hog and set up your own small publishing business and make a deal with a local printer for short runs of books and pamphlets. You will have to deal with covers and editing and formatting but it isn’t as difficult as you think and there are lots of freelancers out there so you can do what other businesses do and outsource the work you don't want to do yourself. You will have to do some publicity and promotion, but you’ll have to do a lot of that anyway, whoever you publish with. The big campaigns are reserved for the very big names these days.

Or you can do a mixture of both self and traditional publishing. Or you can publish with several small publishers at once.  Even though, in order to do this, you will need what my Canadian friend calls 'inventory'. So you need to get your head down and get writing. But since you might spend two or three years writing query letters to agents, or rewriting your single finely wrought novel to the demands of various agents and editors - you could instead decide to spend those years honing your craft, working on a couple of novels, a small collection of stories, a series of novellas ...and give yourself some options. 

Decisions, decisions.

If you are wildly successful, you will have agents beating a path to your door. If you are moderately successful, you will get a small but steady income and will realise that a book nowadays has a much longer shelf life online than you have been led to believe. A book that might have quietly fallen out of print after a year in the old system can go on selling for many years in the new. You may well realise that you enjoy this whole process and that you don’t want an agent at all. If you are not successful, what have you lost? Nothing is forever. You can take a book off line, rewrite it, republish it. You can work on something else, instead of wasting years of good writing time on rewrites to somebody else’s requirements. You can self publish your first two ‘competent’ novels (as opposed to the novels that should probably never see the light of day) and then you can write something quite new and submit it to an agent if you decide that’s what you want to do.

But the interesting truth is that many people who reach that point are often so comfortable with running their own affairs that they think twice before relinquishing control. Some writers may decide otherwise, and that’s fine too. I'm not here to dictate to anyone. What suits one may not suit another. The point is that the power is in your hands. Think about what you want.

Your choice, your business.

And finally – one other thing you might like to consider, if you’re female: you might want to think about changing your name!

If you've found this remotely helpful, have a look at my Amazon Author Page because the books there reflect my own experience pretty accurately. I'm the same writer that I ever was - perhaps a bit more competent and confident - but I'm both traditionally and self published and very happy to continue trimming my sails to the prevailing wind.

Bird of Passage

Cover art by Scottish artist Alison Bell

This is just a small update about Bird of Passage - because I'll be writing some more about the background to the novel next week. I've done some minor revisions - nothing structural or important - just a bit of reformatting and a few edits to punctuation and so on. This was one of my earliest independently published novels and it needed a little care and attention.

At the same time, I've taken the opportunity to publish it to a number of other platforms, so if you don't have a Kindle or Kindle App, you'll find it on Apple, Kobo, Nook etc. I'm planning a paperback edition later on this year, as soon as I've finished the first draft of my Jean Armour novel.

A surprising and gratifying number of readers have taken the time and trouble to tell me how much this novel means to them - and that kind of feedback can't be ignored. I'm very much moved by it and very grateful to them for contacting me or reviewing the novel. It does, I fear, make it all the more surprising that no traditional publisher ever took this one on. A few publishers saw it and turned it down. Successive agents read it, said 'no thanks - you need to come up with something more commercial' and wouldn't even send it out. But I knew that those people who had read it - real readers, not industry insiders - were telling me that it should be published.

Sometimes you can see why a book might be turned down. Even if it's a well written book, you can see that it might not be quite what the market wants. But sometimes, you simply don't understand. And this is one of those books. I self published it with some trepidation - but then various people - strangers as well as friends - told me how much they loved it. So I'm glad that now, other people can read it.

I've also been thinking about the serious and distressing background to this book - the Irish Industrial Schools that were still in existence until the 1970s and that have left a great many damaged individuals behind them, people who are still seeking the redress and closure they so badly need and deserve, but don't seem able to get. I'll be blogging about this a little bit next week. It was distressing to research and heartbreaking to write. It isn't even 'my' story to tell. But I had an Irish grandmother who - for reasons too personal to go into here - could easily have found herself in this kind of situation.

Bird of Passage is a love story - of course it is - and something of a homage to Wuthering Heights, but it's also a story about a damaged individual and how that damage spreads and is inflicted on others. And of course it's set in a landscape that I love very much indeed - a wild Scottish island landscape like this one.

Why You Shouldn't Boycott Amazon

Old and new: teddies and Kindle

As Christmas approaches, I've been encouraged by a few colleagues and even one or two friends to boycott Amazon. They've called it a monster, a parasite, and a few other nasty names besides, some of them (oddly enough) while making enthusiastic use of it as a distributor.

Do they realise, I wonder, that in calling for a boycott of Amazon, they are in effect, calling for a boycott of the small cottage industry that is me and thousands, perhaps millions of people like me? Literally cottage industry in my case because I live and work and file my tax returns from a cottage. But I distribute - among other places - on Amazon.

If they don't like Amazon's tax arrangements, then they need to lobby politicians to change the law, but they are going to have to do it for all those other mega corporations that do exactly the same kind of legal tax avoidance. As the director general of the CBI says, if the government wants a different result from the tax system, it must change the rules. Mind you, we should be very careful what we wish for.  The latest EU changes to VAT on digital downloads are certain to have the presumably unintended consequence of driving more and more small businesses away from distributing their product themselves and into the arms of the big companies. One can only assume that they were drafted by a bunch of elderly and ridiculously well-paid denizens of Brussels who have no idea how the internet works. Unless there is a change of heart, from 1st January, not only will eBooks cost more, (apologies to my readers, but since my prices are quite low anyway it won't be too draconian) but most EU based digital businesses - people selling everything from knitting patterns to training manuals online - will either have to decide to trade exclusively via the likes of Amazon or not trade within other EU countries at all. The alternatives, for a micro-business, will be so costly as to be utterly unrealistic. On the whole, I've been a supporter of the EU, but when they make cross border trading this stupidly problematic, you've got to ask yourself what's the point? This is the first time that I've genuinely started to think that in any referendum, I might well vote to leave!

Amazon is my main distributor for my self published work. And one of the distributors for my publisher too. Other distributors are, of course, available and I use some of them, but the truth is that at present, nowhere sells as well for me as Amazon, and no other distributor pays me the monthly sum of money that allows me to carry on writing fiction and occasionally publishing elsewhere.

The garden of my 'cottage industry'.

All the same, I don't actually 'love' Amazon although I may joke about it. There are precious few people in the world I love and I can't think of a single company or organisation that merits that kind of affection although I'll admit that T K Maxx gives me a bit of a buzz.

But I do respect Amazon. They sell books for me all the time. And they pay a decent share of the proceeds on the nail, every month, with great efficiency.  Even in the middle of the recent VAT hideousness, they have done what they can to make things easier for the small trader.

There are thousands of people like me in all kinds of businesses, large, medium and very very small. If you want to boycott Amazon for Christmas, that's your prerogative. But don't then kid yourself that you are supporting small businesses, cottage industries like mine.

Because you're not. You are damaging them. Damaging us all: the writer, the chocolate maker,  the coffee roaster, and the fabulous loose leaf tea blender I've just discovered while researching this post, as well as the artist, the crafter, the toymaker and the herbalist. I don't expect they're supporting an Amazon or an Etsy or a Google boycott either.  Many of them have nice little 'high street' or rural shops that are also supported by online selling  Because that's the way it works these days. Even small shops sell online as well. They sell in as many ways as they possibly can. Except to other EU countries, from their own websites after January. That's one boycott I'd be willing to support.

Meanwhile, I'm off to buy some tea. From a small business, a cottage industry really. Probably via Amazon.

The Unexpectedly Long Life of an eBook

A beautiful cover image by artist Alison Bell

The Curiosity Cabinet started out as a trilogy of plays for  BBC Radio 4 back in the 1990s. Later, I rewrote it, with significant changes, as a novel but it took a very long time to find a publisher. It was some time in the late 90s, when I was looking for a new agent, that one of them called it ‘a library novel fit only for housewives.’ I wasn’t a newcomer in any sense. I had a long and occasionally award winning career as a playwright, as well as two published novels and plenty of non fiction behind me, so I could laugh it off.

But it still stung a bit.

Eventually, I secured representation at one of the bigger London agencies. My new agent told me that she liked the novel, but she thought it was ‘too quiet’ to sell.  Nevertheless, she sent it out to the big boys. I forget how many there were back then – certainly a few more than the current Big Five, but all the same, amalgamations were rife and the so called mid-list was definitely on the slide. Agents and publishers were already talking about the ‘decline of the mid-list’. One even cheerfully predicted the ‘death of the mid-list’. I knew in my sinking heart that I was a typical mid-lister. It was an invidious position to find yourself in. Back then, anyway. One of the acquisitions editors who responded pointed out that although she liked the book, they had ‘published something similar and it did less well than expected.’ Most of them said that although they liked the novel they 'couldn't carry sales and marketing with them.' Or they 'liked it but didn't love it.'

Nobody wanted it.

Eventually, my agent suggested that while I got on with something a bit less quiet, I should submit the novel to a newish competition: the Dundee Book Prize. It seemed like a good idea. I wasn't doing anything else with it, after all. Some time after the closing date for entries, I got a phone call. My novel had been shortlisted. Would I come to an event aboard The Discovery in Dundee, when an announcement would be made? The reception and dinner aboard Captain Scott's polar exploration ship was very pleasant. We soon realised that the shortlist consisted of only three books, three authors. And at the dinner, we were happy to discover that all three of us would be offered a publishing contract although only one novel would win the big cash prize.

The Curiosity Cabinet didn’t, in fact, win that overall prize but it was published. That was in 2005. I seem to remember that the print run involved only 1000 trade paperback copies, albeit nicely done. There were one or two speaking engagements including the Edinburgh International Book Festival, and a three for two offer in a big chain bookstore. I remember all the excitement of seeing my book in several shop windows. But because the publisher was marketing these completely different novels and their authors as a threesome, we didn't get much publicity. I sent a review copy to a popular Scottish TV presenter who gave me a ringing endorsement for the cover. 'How did you do that?' my publisher asked. The truth was that I had simply asked nicely, but I got the sense that their approval of the publicity was warring just a wee bit with their disapproval of such populism. A Scottish women's magazine serialised it. They made an excellent job of the abridgement and paid handsomely.

The run sold out within the year and ... that was that. There was no sign of a reprint. My agent told me that (to her surprise as well as mine because the relationship to that point had been friendly) the publisher had declined to look at anything else from me. My work didn’t fit in with the way they saw the company progressing. Eventually, I reclaimed my rights – a process which, to give them credit, they made remarkably easy. But I soon found out that in the world of traditional publishing it is far better to be a new discovery than to be a writer who has been rejected by her publisher.

An attractive 'islandman' hero.

I was now damaged goods. My agent became cautious. 'If I submit a novel to one of the big publishers, and they reject it, they might not look at anything else from you again,' she said. We needed a sure fire winner. But who ever knows what that will be? Somebody told me that my fiction was 'too well written to be really popular but not experimental enough to be really literary.' Quite apart from the disrespect for readers implied by that statement, it placed me firmly in the despised mid-list again.

Some time in the new millennium, I found myself minus agent, minus any kind of publishing deal except for a couple of my plays and minus the commissions for radio or the stage that had previously kept the wolf from the door. 'But, Catherine,' said an inspirational Canadian friend to whom I was having a quiet whinge on a transatlantic phone line. 'You have inventory. A lot of inventory.'

She was right. I had been doing plenty of writing. I had several edited, unpublished and far-from-quiet novels in which none of the gatekeepers was remotely interested.  I sent my new novels out to various Scottish and other small publishers where they disappeared without trace, never to be heard of again. Sometimes I amused myself by jettisoning the humble supplicant role in favour of the polite but brisk business enquiry. That didn't go down at all well.  One charming individual told me that if I could come to his office, he ‘might be able to spare me five minutes.’ I declined his kind offer. Most didn't even give me the courtesy of a reply.

I think what really kept me going through that dark time was the response of readers. I was still being invited to give talks and readings, and people were always asking me how they could get hold of my books, where they might find more of my work. The problem was that they couldn’t. It was in computer files and printouts and a handful of out-of-print copies. There was a lot of it. I still remember the mingled pleasure and pain of hearing a friend – an enthusiastic reader – say to me, ‘You know, we don’t understand how this could happen. We love your writing, we want to read more of it and we think you’ve been treated very shabbily.’ Pity is never easy to accept but the emails I got from other readers, complete strangers, said much the same thing. 'Haven't you written any more fiction and why can't we read it?'

I’d looked at self publishing in the past, but all I could find were unscrupulous vanity publishers who still wanted to wrest control from my hands and charge me lots of money for the privilege.

And then, along came Jeff Bezos and Amazon and Kindle Direct Publishing.

It wasn’t at all hard to decide to take my career into my own hands. In fact it seemed ridiculously easy. I had nothing at all to lose. My only regret was that it hadn’t happened sooner. I had been searching for something like this for years and had never been able to find it: a business partner who would facilitate distribution and let me get on with it, leaving the control of it in my own hands. I started small, with a couple of mini collections of previously published short stories, but eventually decided to take the plunge with The Curiosity Cabinet. An artist friend, Alison Bell, who loved the book, made me a new and very beautiful cover image. This was only the first of a number of novels that I’ve published independently in eBook form, some historical, some contemporary. If I was asked to define exactly what I write, I'd say 'grown up love stories'. But I've tackled issues as serious as child abuse in Bird of Passage and Ice Dancing, I've written a massive historical saga in The Amber Heart, and I often find myself writing about obsession and betrayal within adult relationships. Not that quiet, then, and they don't all end happily ever after either - although some do. I often work on a couple of projects at the same time, letting one lie fallow while I do something completely different. It's a way of working that suits me, but it also suits indie publishing.

So what happened after I began my self publishing venture? Well, since 2011 when I published it as an eBook, The Curiosity Cabinet has sold more copies than I would have believed possible. And it just keeps rolling along. I'm not making any fortunes from this and my other books - yet. But they add a small but healthy sum to my income every month. As I write this, the Curiosity Cabinet has undergone another spike in sales and in its category on Amazon here in the UK is sitting at #9. Sales go up and down. Sometimes I run a promotion and the sales spike again. I reckon the Outlander books have helped. People who like Outlander seem to like The Curiosity Cabinet as well. I'm told my novel is nothing like Outlander and I haven’t even read the series, although I have heard very good things about it. I suspect the only thing we have in common is an attractive highland hero or two. Or ‘islandman’ hero in my case. Two books inspired The Curiosity Cabinet: Robert Louis Stevenson’s Kidnapped - I dramatised it for radio years ago and it remains one of my favourite novels of all time - and a wonderful old novel by Elizabeth Goudge called the Middle Window. I read it in my teens and never, ever forgot it.

The landscape of the novel. 

Most of all, for me, the Curiosity Cabinet illustrates the potential long life of an eBook. For my publisher at the time, it was over and done within the year (as was the writer!) It seems they must always be moving on to the next project and their next project didn’t involve my kind of novel at all. I'm forced to the conclusion that it was, for them, a sound business decision. But it wasn't my decision and as it turns out, it wasn’t right for me or for this book either.

The fact remains that there are readers out there who still seem to want to read it. Lots of them. I’m planning to release it as a POD paperback, early in 2015. And all while working on a couple of new projects at the same time, with another one simmering away in the background.

The cheering news is that eBooks can have an unexpectedly long life. You never know what's around the corner, what might influence sales. As writers and readers too,  I think that’s something to celebrate.

Visit my website at www.wordarts.co.uk
And if you're reading this in the US, you can find my novels by clicking on the links to the right of this post.