Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Happy New Year - and another of my (very occasional) writing tips ...

 

My grandfather, Wladyslaw Czerkawski: the last lancer himself.

OK, I have a new book coming out in late February 2023. You can read more about it on Barnes and Noble's website here. It will be available as they say in 'all good bookshops' and on Amazon too. 

This means that issues of publicity and promotion are, dear reader, very much on my mind. Because these days, even traditionally published writers have to do a significant amount of promotion themselves. It isn't so very different from being self published in that respect, and I've done both. 

I've begun to share links to the book like the one above. Begun to talk about it as a real thing, rather than the difficult project I've been wrestling with for years. It has become exciting rather than harrowing - and it was harrowing and moving to research and write, even though I loved doing it. 

But something else occurred to me when I was taking stock of my social media profiles and use, early in the New Year. Facebook is as good an example as any. I still like Facebook, still use it to connect with old and new friends including a few friends I've known and loved since we were very young. I also use it to connect with other writers, to find out what they're working on, how they're going about it, and what's new in their creative world. I sometimes find myself straying into (perhaps unwise) political discussions on there, but mostly, it's just good to chat. Good to see people's photographs and artworks too.

Except that there are some people - and I hate to say this, but they do tend to be men - who only ever interact on FB when they have a book of their own to promote. They will not so much as bestow a small 'like' on anyone else's news, professional or personal, never mind go to the immense effort of making a comment. They are clearly only there for the promotional opportunity. It's a bit like those experiences we've all had where you've just started talking to somebody at a party and you can see their gaze already moving to the middle distance in case somebody more interesting hoves into view. 

So here's a marketing tip. By all means promote your books on social media, talk about your books, tell us about your trials and triumphs. We love to read these. But in return you have to show just a wee bit of interest in other people, their trials and triumphs too. 

It isn't too much to ask, is it? 

Promoting Your Books on Social Media - Only Connect.



This is one of a series of occasional posts about the more practical aspects (or should that be pitfalls?) of writing and publishing. 

For many years, I wrote for radio, TV and the theatre before turning to fiction and non-fiction. I'm traditionally published, but I also know something about self publishing, and have published several backlist titles and collections of short stories under my own imprint: Dyrock Publishing. I've taught creative and academic writing for years, from one off events to long courses. For most people, even after publication, discoverability* is the biggest problem. 

How do people hear about your book?

This post has been gnawing away at me ever since I tried to say something about using social media on one of those big professional Zoom meetings, only to have a man interrupt me with such casual rudeness that I'm still irritated about it. Not just because of the rudeness, but because I could see a genuine need for advice in the group - and could see, moreover, that some people were going about it in the most counterproductive way. 

The debate in this particular group turned to the use of social media for promotion: Facebook, Twitter, LinkedIn, Instagram, Goodreads and various other platforms. The variety is confusing, and the demographics of each platform tend to change over time. There's no point in me reinventing the wheel and trying to describe to you what each site does best. There's plenty of information out there already and the best advice I can give you is to set aside some time, and have a look for yourself.

One thing struck me about the debate though: so many people, in a meeting aimed at writing professionals, said that they 'didn't like social media'. 

Now, that's fair enough. There are some social media sites with which I have a troubled relationship, in the sense that I find them not particularly user friendly. Or in one case, a bit of a bear pit. But you can't say that you want to learn how to promote your own work without spending at least some time engaging with one or more social media sites. If you feel so strongly about this dislike that you avoid them altogether, you're going to have to employ a publicist. There is a piece in this season's Society of Authors magazine, all about getting the most out of 'your publicist'. I found myself wondering just how many writers, even traditionally published writers, actually have them. Publishers do what they can, but publicity budgets are small, unless (paradoxically) you're so famous that you don't need the publicity. And if you're not famous to begin with, publicists don't come cheap. 

The second thing that struck me about the debate was just how many professional writers seem to think that landing on - for argument's sake - Facebook, and plonking down 'buy my book' posts and nothing else, will make people want to buy the book. There is nothing more off-putting than the Facebook 'friend' who never engages with you, or anyone else, until - fanfare of trumpets - they have a book to sell. 

So here's the big secret that is no secret at all. 

If you're going to use a site like Facebook, and are hoping that at some point people will be interested enough to buy your books, you have to actually engage with those people. 

It's fun. Some of them will be old friends you'd maybe lost touch with and that's a bonus. Some will be new friends. Some will be people you've met online and find that you like. Chat to them. Post photographs, Make them laugh. Make them cry. Let them admire your dog/cat/garden/recipe collection/model railway/full size Dalek made from egg boxes, or whatever else you love. Like their pictures. Reciprocate. Enter into debate. 

Join a few groups, not just to promote your book, or even primarily to promote your book, but to meet like minded people and to contribute. You don't have to give your whole life history away and you don't have to spend hours on there. You just have to engage and enjoy it. Ask for research help if you need it. Facebook is wonderful for this and in my experience, people are generous with their expertise. 

Then, if and when you have a new book coming out, some of these nice, interesting, witty people might be inclined to buy it. And if they don't, well, does it matter? It's the equivalent of a big, friendly book festival event, where there's a willing audience, whom you're happy to entertain, followed by a good question and answer session during which people often enlighten you, at the end of which, some of them will probably buy a copy of the book. Except that on social media, you don't need to wait for an invitation.  

Dip a toe in the water. Find one or two social media platforms that suit you.  Facebook is good for books as well as all kinds of other interests, so if you want to start somewhere, that would be the one I'd recommend. But other platforms are available. Watch for a while. Chat about this and that. Post some pictures. And eventually, yes, talk about what you're writing. Because people will often be interested in whatever went into the creation of the book. I know I am, where other people's work is concerned.

Only connect, as E M Forster would have said. 


 *This word, discoverability, when used in a recent publishing trade journal, seemed to cause a good deal of angst among a few men on social media. They wasted a huge amount of time and effort, trying to denigrate it. Ironically enough by using very long words in opaque sentences, presumably to demonstrate the elegance of their prose. It's a perfectly good word. And if you're a serious writer, aiming for publication, you need to know about these things. 

 





Facebook for Writers

Dreaming of a white Christmas - or maybe not.

Over the past year, I've attended a few professional Zoom meetings with my fellow writers, and the subject of social media comes up fairly regularly. Some of us are happy to wade in and engage with Facebook, Twitter, Instagram etc, and others aren't. Some think that Facebook is the work of the devil. It may be, and you will need a long spoon to sup with it. It is also a huge time suck. A veritable sink hole of time suckery. 

But it's still a useful tool for writers. And there are some very nice people on there. I've made contact with many old 'friends in real life' as well as making some new ones. 

The truth is that, much like real life, all these sites are a mixture of the good, the bad, and the truly ugly, but if you want to sell books, or help your publisher to sell your books, (as well as keeping sane during a pandemic) you are going to have to learn how to do a little interacting and Facebook is probably the easiest place to start.

What surprises me is how many writers still claim to know nothing at all about using social media and are quite nervous about it in general. 

So here are a few pointers about Facebook in particular. And since I don't claim to be an expert, do feel free to add your own comments and recommendations below. This is an ever changing world, so if you are reading this in some hypothetical future, it may all be very different! 

1 Practical matters. There is no point in my reinventing the wheel, so if you want to set up a Facebook profile, go to the site, press the buttons, and follow the instructions. They make it pretty clear and I'm not going to be able to add very much that's useful to it. 

There are a couple of provisos though. When you are setting up your Facebook profile, you can search for - or Facebook will show you - potential friends. You can send friend requests. Don't send too many at once, (the Facebook Gods don't like it) and begin with people who are friends in real life. People will also send you friend requests. You don't need to click on them all at once. Or at all. You're in charge. Gradually, you will build up a circle of people who know you, on and offline. Or people with mutual friends. You will even meet some lovely, interesting new people.

Look at the tab marked 'Privacy'. You can make your account quite private. For example, I don't let anyone else post stuff on my pages. By which I mean that they can comment on my posts all they like, but I don't want them dumping unwanted stuff straight on my page. It's why I have comment moderation on my blog. You might be surprised by how much spam crops up on here, but never makes it onto the blog, because I just report it and delete it.  I relax my privacy settings in time for my birthday though! You can post things only to your friends, or you can make them public. Facebook explains all this much more clearly than I can, so again, do read the instructions. 

2 Once you have a Facebook account, you can also set up a dedicated author page. Or you can just focus on that, if you want to. Again, Facebook will tell you how and give you options for the kind of page you want. I'll come clean here. I use my private Facebook profile - with some privacy settings tweaked - far more than I use my author page. But I do still use it. I post links to blog posts such as this one, and other professional news, and information about the book I may be working on at any given time. That also links in to Goodreads, which I find a difficult site to 'work' so at least it keeps my profile current on there as well.  It also gives me the facility to set up details of events. In a normal year I would probably use it more than in a Covid year. 

3 Groups are where it's at with Facebook - increasingly so. If your books are set in ancient Rome or 19th century London, you can be sure to find a group of like minded individuals - not writers, but just people who are interested in that time and place. Join them. Join in. There are many writers' groups out there as well but remember that you are more likely to find your readers in special interest groups. Writers read a lot, it's true - but they also work a lot, and find themselves reading for work. I for one don't read very much new fiction when I'm deep into a book, although I often reread old, much loved fiction, Dickens and the like, mostly as a means of escape from the intensity of my own work. 

4 Probably the most important point of this whole post - be generous. Much like in the real world, you have to interact with other people. One thing that stands out to me is how many beginners will join a Facebook group and instantly dump a 'buy my book' post on there. No interaction, no chat, no likes, no sympathy, nothing. I attended a professional Zoom meeting earlier this year and while the speaker was speaking, there were people in the chat facility posting 'buy my book' links. Not sure if they would have got any takers, but for most of us, it's a bit irritating. Some groups don't allow it. There are people on Facebook who I never see or hear of from from one year's end to the next, unless they have a book to sell. Then it's 'oh, look, here's my book, you have to buy it.' No. No I don't. 

There is, to be fair, a whole spectrum of engagement. I'm on there a lot - too much probably. But I blog a lot as well. And I'm interested in what other people are doing and thinking and saying, whether it's online or out in the real world. 

In summary, Facebook can be good for writers. But if you put very little in, you'll get very little out. Much like computers, it's a case of garbage in, garbage out. We've all been to those parties where you meet somebody and try to talk to them, only to find them peering over your shoulder, in case somebody more interesting or useful comes along. Social media is much the same. You don't have to like everyone, but you do have to be interested in human nature in all its many manifestations. 

After all, isn't that what being a writer is all about? 

Make a Writer Happy At Christmas!

There's a meme doing the rounds on Facebook at the moment about making a writer happy by writing a review. Actually, that should read a 'good review', shouldn't it? I think most of us would rather those people who really don't like our books (and there will always be a significant number, because nobody can write for everybody) would decide not to review it at all.

I know if I come across a book I thoroughly dislike I don't review it. There are a number of reasons why. I seldom finish a book I dislike and I won't review a book I haven't read. The older I've grown, the more I've come to realise that I'm not in the business of making people unhappy - and I know how even a single mean-spirited review, in the middle of quite a lot of praise, can stick with you to a disproportionate degree. It's one of the reasons why I don't check the reviews on my books obsessively, even though I have some lovely reviews for which I'm very grateful.

Personally speaking, when I do find a book I don't like, I find it easier, more generous and less stressful all round to say 'this isn't for me' and move on to something that is.

Incidentally, this doesn't mean those occasional thoughtful and thought provoking reviews you get that do you the favour of taking you seriously. You don't have to love everything about a book to give it a balanced review and I've sometimes had reviews with caveats or observations that have given me pause for thought and even made me a better writer.

Anyway, I didn't share that 'write a review' post for the simple reason that although I appreciate reviews very much - if you really want to do something for writers at this busy time of year and a review feels like a chore, I've an even better suggestion: tell your friends about the books you've loved.

The best marketing tool of all is enthusiastic word of mouth.

I was thinking about this last night, at a pre Christmas get-together with a group of friends. Three of us were chatting and two of us were Phil Rickman devotees. (See post below this for my appreciation of this fine writer!) We were so enthusiastic, so animated, that the third friend made a note of the writer and a couple of titles, while my fellow enthusiast - who recommended Rickman to me in the first place - made a note of another title she had missed. This kind of thing happens to me all the time: friends on and offline recommending books and writers they have read and appreciated, people who know me well, and therefore know the kind of thing I might enjoy.

So go on, spread a little love.

You can even drink wine and eat mince pies while you're doing it!



Piracy and Pricing: A Hot Topic. (And I don't just mean Johnny Depp)


I've been thinking about opening this particular can of worms for some time, but have held back, mostly because some of my friends have very definite views on the topic, and I know it's contentious. Some of the arguments on Facebook become so heated that the screen practically explodes. Also, I can see both sides of the debate.

Somewhere online, there's a BBC Radio Play of mine which has been streamed by a pirate site. It's a play called Tam O' Shanter, and it was broadcast to mark a Burns Anniversary. You can download it for free, if you like. People occasionally get indignant on my behalf but I find it very hard to get hot under the collar about it. I've been paid for it, the BBC are never going to repeat it and if they do decide to repeat it on 4 Extra, my share of the dibs will be unbelievably tiny.

When my son's video game development company, Guerilla Tea, recently released their new game, The Quest, onto various platforms, they remarked that it was being pirated almost as soon as it was released. They didn't seem too bothered about it. Not half as bothered as most writers are when their books are pirated in foreign parts. Not half as bothered,  if I'm honest, as I would be if my novels were pirated.

Now most writers seem to think that the comparison is bogus, since a small and inexpensive video game download is easily made. They've bought into the media's fondness for tales of the geeky - but mythical - teen working alone in his bedroom, to develop a prizewinning game.  In truth, it takes several people many months or even years of hard work and is almost certainly the equivalent of a novel, perhaps more than a novel, since the developers need expensive software in order to be able to release the game onto certain platforms. So why are the GT lads far more laid back about piracy than me and my writer friends?

'There's no way it equates to lost sales,' one of them told me. 'The people who are downloading pirated copies are never going to buy it anyway. If they were, at this low price, they would just buy it. And it certainly helps to spread the word.' I'm told that developers have been known to contact the pirates to say 'cool - but if you play it and like it, give us a positive review.'

The key here seems to have something to do with price. Cheap mobile games are the norm. Overly cheap books tend to signal 'amateur'. And perhaps the markets are simply smaller. The evidence within the games industry suggests that if you won't buy a download for 69p, with the possibility of upgrades and support, ('added value') you're not going to pay for a download at all. With conventionally published eBooks often sold at such high prices, piracy may well make a difference. Although the same logic may apply. Piracy will have no effect on sales since those who pirate would seldom if ever pay £9.99 for a download. Which leads me to another thought. Neither would I.  £5.00 is my cut-off for a download. I've paid more than that but only very occasionally.

Publishers can talk till they are blue in their collective faces about the associated costs, but the fact remains that in a world where you can download a complex game which has had to meet certain criteria, for a couple of pounds, and an album for a fiver, very few people are going to be persuaded to pay more than that for a book. Indie publishers have taken this on board. Actually, many indie publishers do charge too little. The 99p book - unless it's obviously short, or very light - a novella, a handful of stories, a guide to something or other, a small collection of essays - is beginning to stand out as the work of a rookie. £2.99 or £3.99 is low enough for an impulse buy - not much more than the price of a latte - not so steep that you back off and think about it. (Which generally means that you won't buy it.)

But there's no use in us digging in our heels, taking a moral stance, screaming 'death to all pirates' and refusing to engage with the world as it is. They may well be thieves and vagabonds but when you're in the middle of the ocean with no gunboat in sight, you'd better have an alternative strategy, because shouting at them to go away is never going to work.

One possible solution may be to add value, just as video game developers do. There's a fashion for wailing 'but authors can't do this!' But if you stop and think about it, authors can and already do engage with their readers. They write interesting (and free) blog posts about the background to their books, they have Facebook pages, they give readings and talks, they do reviews and make recommendations and tweet about all kinds of things. These are the extras that will make your potential reader click on the purchase button. If they prefer to download from an illegal site, with all the added hazards to their own PCs or laptops, then they were probably never going to be a paying customer anyway.

What do you think? But let's have a nice clean fight, shall we?