Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts

Happy New Year - and another of my (very occasional) writing tips ...

 

My grandfather, Wladyslaw Czerkawski: the last lancer himself.

OK, I have a new book coming out in late February 2023. You can read more about it on Barnes and Noble's website here. It will be available as they say in 'all good bookshops' and on Amazon too. 

This means that issues of publicity and promotion are, dear reader, very much on my mind. Because these days, even traditionally published writers have to do a significant amount of promotion themselves. It isn't so very different from being self published in that respect, and I've done both. 

I've begun to share links to the book like the one above. Begun to talk about it as a real thing, rather than the difficult project I've been wrestling with for years. It has become exciting rather than harrowing - and it was harrowing and moving to research and write, even though I loved doing it. 

But something else occurred to me when I was taking stock of my social media profiles and use, early in the New Year. Facebook is as good an example as any. I still like Facebook, still use it to connect with old and new friends including a few friends I've known and loved since we were very young. I also use it to connect with other writers, to find out what they're working on, how they're going about it, and what's new in their creative world. I sometimes find myself straying into (perhaps unwise) political discussions on there, but mostly, it's just good to chat. Good to see people's photographs and artworks too.

Except that there are some people - and I hate to say this, but they do tend to be men - who only ever interact on FB when they have a book of their own to promote. They will not so much as bestow a small 'like' on anyone else's news, professional or personal, never mind go to the immense effort of making a comment. They are clearly only there for the promotional opportunity. It's a bit like those experiences we've all had where you've just started talking to somebody at a party and you can see their gaze already moving to the middle distance in case somebody more interesting hoves into view. 

So here's a marketing tip. By all means promote your books on social media, talk about your books, tell us about your trials and triumphs. We love to read these. But in return you have to show just a wee bit of interest in other people, their trials and triumphs too. 

It isn't too much to ask, is it? 

What Are You Writing Next?

My other (Polish) great great uncle was an artist.

The very first question that an audience member asked me, at the very first event I did for my new book about my murdered Leeds Irish great great uncle and what came after (in Blackwell's, in Edinburgh, as it happens) was 'What are you working on next?' I was tempted to say 'I don't have a scoobie' because that would have been the absolute truth.

It was a very hot night. Lovely friends had lent me their apartment, otherwise the event would have cost me a fortune. Edinburgh in July is not the cheapest place to stay. And because it was such a very hot night, only twelve people turned up to hear me speak about A Proper Person to be Detained.  Fortunately, if you click on the above link, you can read all about the book, since the Books From Scotland website very kindly asked me to do a question and answer piece about it.

The Ayrshire launch of the book, a couple of weeks later, was extremely well attended - many thanks to all those who ventured out on another very hot night! - and Waterstones sold out of copies, which was even better. There are more events to come. If you click on my events page, to the right of this post, you'll find a list and there may be a few more to add to that next year.

But ever since then, I've been pondering what to write next. So this post is partly to allow me to put some of those thoughts into words. Because I genuinely don't know. A friend asked me if I was 'looking for inspiration' today, but that isn't it. Besides, as most writers know, if you wait till inspiration comes along, you wouldn't write much at all. I'm never short of ideas or inspiration. In fact I probably have too many.

I've been planning another (factual, reflective) Robert Burns related project, and to tell the truth, I'm about half way through it. But it isn't exactly setting my heather on fire! Before I do anything else, I probably need to knuckle down and finish it and then let it lie fallow for a few months before I work on rewrites.

Recently, three different people have asked me when the sequel to The Posy Ring, which was always intended to be a trilogy, is coming out. It's going really cheap on Kindle for the summer, and the beautiful paperback is still available if you prefer solid books. But I don't know when The Marigold Child is coming out, if ever, because I haven't written it yet, although I do know what happens. And just occasionally, the characters, of whom I am very fond, walk into my head and ask me what I'm going to do about them. 'You can't just leave us in limbo like this!' they say.

There's a third possibility. Because at least some of A Proper Person involved writing about my much loved late father, Julian Czerkawski, and because I have been spending some time embarking on the process of applying to reinstate the dual Polish nationality I once had, I have also been considering researching and writing about the other side of the family, the Polish side. As different from the Leeds Irish side as it is possible to be.

So, I suppose the answer to the question 'what next?' is still, I don't have a scoobie. Because above all, I need to earn some money. Not for extras like holidays, but for money to live on. Money for groceries and house maintenance and electricity and central heating oil. That kind of money. And I suspect that the only way I'm going to achieve that (although it has taken me a lifetime of working in hope to be able to admit it) is not through writing.

It's to do something else altogether.

So I might just sell antiques for a bit, blog about them, and about various related things like gardening and country living on my 200 Year Old House blog, finish my Burns book in my free time, research more of my Polish family history, and see where all that takes me.

Or I might give up completely. For the first time in my whole writing life, since I was about ten years old, and wrote bad poems, madly and happily, I sometimes fantasise about stopping. I don't really believe I will. Sooner or later, the need to shape words into something more than fact will prompt me to start again. But all the same, there's a part of me that acknowledges the novelty of this. I've never felt this way before. Not once. Not ever.

And that worries me.

Fatal Flaws - How Do You Like Your Characters?


This was originally posted on the Authors Electric blog, earlier this month - but it seems worthwhile reblogging here on my own blog. Worth thinking about and discussing, anyway! 

A little while ago, I was asked to speak to a group of readers. One of them had spent many years as a professional editor with one of the big, prestigious publishing corporations. All of them had read the Physic Garden and were interested in talking about it and asking questions. I’ve done plenty of these sessions and you don’t expect everyone to like the book. Some of the questions can be challenging, so you have to be able to think on your feet. All of which is a good thing. But on this occasion something happened that brought me up short.

‘How on earth,’ said this ex-editor personage, ‘Did you manage to write in the first person voice of somebody so unlikeable?’

There was one of those dismayed silences in the group, with everyone trying not to catch my eye. An uneasy stirring. A little murmur of protest. I’ll admit I was gobsmacked. It wasn’t that she was questioning my writing abilities. Not really. She was asking me how I could possibly have written 90,000 words in the voice of a totally unlikeable person. Except that of all the characters I have ever created, and if you include my plays and stories that’s a lot of people, I think William Lang is right up there with my favourites.

I simply love him.

Which was all I could say, really. The story was no hardship because I loved William to bits. Still do. And moreover, as somebody else in the group was quick to point out, even though William lived 200 years ago, you can still find his like today. Many of us know them and some of us think ourselves lucky if we do: elderly Scotsmen, very clever and sometimes self-taught, a little prickly on the outside, but with a loving soft centre, dry, humorous and with all the wisdom of their years. They’ll be doting grandfathers too, given half a chance.

Did it matter that she didn’t like him? Not a bit. But it did get me thinking. Because this was a person who had been an editor, a person of some influence within traditional publishing. And if she had still been working in that role, it would have mattered a lot. Because that would have been her judgement and yet it was one that the rest of the group – voracious readers - disagreed with.

And then it struck me that I've had other responses like that. Not, I hasten to add, from the excellent editor who worked on The Physic Garden, a pearl among editors, who confessed that she too loved William. But in the past, I've had agents and editors telling me that a particular character wasn't likeable enough. And although I’m prepared to admit that sometimes they might have been right, I suspect mostly they were wrong. It was a matter of personal preference. Something to do with their own prejudices. We all have them. But when publishing acquisitions stand or fall by them that’s when the trouble starts. Perhaps, like the advice to decorate a house as blandly as possible if you’re putting it up for sale, this goes some way to explaining so much that is anodyne in contemporary fiction emanating from the big corporations.

Do you have to like your main protagonist to write about him or her? Do you have to like this person in order to enjoy the book? I don’t think so. I rather dislike Jane Eyre, the character, I can’t help it, but I do like the book very much. I don’t like Heathcliff and Cathy at all. Who would? But I love Wuthering Heights almost more than any other novel and reread it practically every year. I don’t much like Fanny Price, but I enjoy Mansfield Park.

As for my poor William, she thought him too dour, too Presbyterian, even though he makes determined efforts not to go to the kirk as often as his family would like. And I think she believed that William had been prone to over-reaction, which is an opinion she shares with a few other readers, and makes a good point for discussion. For anyone who hasn’t read the novel, and without giving away any spoilers, our narrator remembers a time when he is reading in the library of his much wealthier friend, Thomas. There, he comes across a book called The Anatomy of the Human Gravid Uterus, complete with illustrations, and is shocked to his youthful core by the pictures he sees there. This is a real book. I was able to see a very old and precious facsimile in Glasgow University Library. But you can also find some of the images online. I remember seeing them for the first time. And I, with all my 21st century assumption of sophistication, was also shocked to the core. The images are very beautiful. But the horror lies in realising their beauty and almost immediately becoming aware of the fact that they are depicting the deaths of women and children, mostly through privation and poverty. You can see some of them here. But be warned before you click on the link, they are not at all comfortable to see!

Anyway, we agreed to disagree about William’s likeability or otherwise, although most of the rest of the group seemed to be on William’s side. But it also got me thinking about all those letters of rejection that said, ‘I liked the book but I didn’t love it.’ Or ‘I loved this book but I couldn’t carry marketing with me.’ (i.e. they didn’t love it.) I used to sigh and resolve to do better next time. Now that I only have to submit a novel if I want to, I realise that liking and loving a character are personal judgements and may have nothing to do with the quality of the book – but more importantly, they may have very little to do with whether or not I enjoy reading a book. If that were the case, neither Doctor Jekyll and Mr Hyde, nor the Memoirs and Confessions of a Justified Sinner would be the astonishing reads they undoubtedly are. And as for Scarlett O’Hara? Oh dear me no. Consigned to the outer darkness as terminally unlikeable.

I like my characters flawed, sometimes fatally so. How do you like yours?