Happy New Year - and another of my (very occasional) writing tips ...

 

My grandfather, Wladyslaw Czerkawski: the last lancer himself.

OK, I have a new book coming out in late February 2023. You can read more about it on Barnes and Noble's website here. It will be available as they say in 'all good bookshops' and on Amazon too. 

This means that issues of publicity and promotion are, dear reader, very much on my mind. Because these days, even traditionally published writers have to do a significant amount of promotion themselves. It isn't so very different from being self published in that respect, and I've done both. 

I've begun to share links to the book like the one above. Begun to talk about it as a real thing, rather than the difficult project I've been wrestling with for years. It has become exciting rather than harrowing - and it was harrowing and moving to research and write, even though I loved doing it. 

But something else occurred to me when I was taking stock of my social media profiles and use, early in the New Year. Facebook is as good an example as any. I still like Facebook, still use it to connect with old and new friends including a few friends I've known and loved since we were very young. I also use it to connect with other writers, to find out what they're working on, how they're going about it, and what's new in their creative world. I sometimes find myself straying into (perhaps unwise) political discussions on there, but mostly, it's just good to chat. Good to see people's photographs and artworks too.

Except that there are some people - and I hate to say this, but they do tend to be men - who only ever interact on FB when they have a book of their own to promote. They will not so much as bestow a small 'like' on anyone else's news, professional or personal, never mind go to the immense effort of making a comment. They are clearly only there for the promotional opportunity. It's a bit like those experiences we've all had where you've just started talking to somebody at a party and you can see their gaze already moving to the middle distance in case somebody more interesting hoves into view. 

So here's a marketing tip. By all means promote your books on social media, talk about your books, tell us about your trials and triumphs. We love to read these. But in return you have to show just a wee bit of interest in other people, their trials and triumphs too. 

It isn't too much to ask, is it?