When I was first starting out on a writing career, I wish that somebody had sat me down and pointed out that I was about to set up a small business. That I was about to be a sole trader and that I had better believe it and act accordingly, rather than imagining myself to be some kind of acolyte, knocking at the doors of literature.
Actually, if I'm honest, they did. Or tried to. I joined the Society of Authors but over the years, they seemed to chicken out of the kind of robust advice they had once offered. Somewhere along the way, I remember booking an advice session with the Cultural Enterprise Office in Glasgow. It still exists, but back then it was proactive and well funded and you could book one to one sessions with people who knew what they were talking about. I also attended a few information days and events with my freelance woodcarver and artist husband, all aimed at prompting us be more businesslike. Although sometimes those sessions consisted of wildly successful people telling us how wildly successful they had been, rather than giving us any concrete advice about how they had done it.
A few things are preying on my mind as I write this.
1 I use Amazon a lot, both for shopping - we live in a rural area, and their deliveries are very good - and for publishing eBooks and excellent quality print-on-demand paperbacks. I don't make any fortunes out of the publishing, but Amazon pays me every month, on the nail, with tremendous regularity. They also supply me with data that I can understand. If you've never engaged with a traditional publisher, you will have no idea how rare this is. Hen's teeth doesn't even begin to describe it.
2 Over the Christmas period, I noticed that most, if not all, of my various Amazon deliveries were accompanied by a small note of some kind. Like this one, from PetShop, the company that supplies me with No Mess Bird Seed, to feed the ravening hordes in my garden: 'Our company was founded with the help of a Prince's Trust loan in 2010.' The letter goes on to describe how one of the founders had moved back home and saw his mother, who had arthritis, struggling to carry pet food. The company aim to supply and deliver pet and wild bird food directly to the customer. And they do, efficiently and at a reasonable price. Another company, supplying my husband's acrylic paint added a cheerful leaflet announcing that they are 'new to Amazon Marketplace' even though they have bricks and mortar stores in the south and are eminently contactable in other ways.
3 Many of my writer friends routinely and very vocally boycott Amazon. Some of them have publishers that sell books on the platform, so I never quite know how they square this with their consciences, but they do. And yes - I'm well aware that most traditional publishers are no fans of the big beast for various valid reasons - but then the whole 'sale or return' set-up that persists for book sales is pretty faulty, wherever they are sold. Most artists and artisans will have discovered by bitter experience that any kind of sale or return deal with a store is a very bad idea. My woodcarver husband once loaned out a hand carved rocking horse to a supposedly reputable shop, only to have it returned with coffee mug stains and scratches all over the stand. On another occasion we had to execute a 'sting' to recover a large rocking horse from a store that we had been reliably informed was about to go bust, taking £3000 worth of his hard work with it. These are extreme examples, but it is a truth universally acknowledged that businesses don't value what they haven't paid for.
As far as Amazon is concerned, the animus is mostly to do with corporation taxes, avoided (but not evaded) by the giant, but many of my colleagues seem unaware that Amazon hosts thousands of small businesses, (2 million small and medium enterprises at the last count) many of which would not survive without the efficiency of the site underpinning their sales. And these days, most UK SMEs, hit hard by Brexit and the near impossibility of selling to the EU without incurring spiralling costs, need all the help that they can get.
These are small businesses that submit tax returns and pay their taxes.
If you think Amazon itself (as opposed to those selling on the platform) should pay more taxes, lobby your MP. And bear in mind that if you are aiming to publish and sell your creative work in any way, you are also running a small business. Act accordingly. Look out for yourself. Don't fall for the sob stories.
I should add that I wish I had followed my own advice years ago. But then, years ago, the option to self publish didn't exist as it does now, in various forms. I only wish it had.