Do you really need an agent? Six things for writers to think about before writing a hundred query letters.

The Society of Authors will NOT do this to you! 

I’ve blogged about agents before, but it seems worth revisiting, since things seem to have moved on in the intervening period. I’ve had good agents and not so good agents but now I’m not looking for one. To be fair, my ex-agency – the one that actually did a lot of good work for me - still remits my share of royalties and residual payments for past work with great promptness and efficiency. But for some time now, I think that the relationship between writers and agents has been skewed. For a start, there are too many potential clients chasing too few agents and this is partly because of the myth still being perpetuated by most creative writing courses, that you need an agent to find a publisher. The other fiction is that if you get an agent, you will find a publisher. Neither is strictly true.

So here are some things to think about.

1 What, realistically, are you expecting your agent to do for you? Do you want somebody to nurture you, or do you want a productive business partnership? If the former, consider that you will always be a humble supplicant, sending in your latest manuscript and nervously waiting for the response. Bit like Scheherezade, really, and that’s an unenviable, not to say unnecessary position to find yourself in. If the latter – and your putative agent agrees – you might have the basis of a decent working relationship. But really, nurturing is for babies.

2 Your agent is meant to be working for you. Too many agents have lists of requirements for submissions that sound like job specifications. I’ve even seen people advising writers to ‘treat your query letter like any other job application’. But it isn’t, is it? Nobody is going to be paying you a regular salary. This is, of course, a result of the imbalance in the market: too many writers with too little experience, chasing too few agents. But it’s worth bearing in mind that you’re looking at a partnership, and that you have every right to expect a modicum of efficiency, courtesy and commitment. Just as your agent has every right to expect the same from you. Do I have some sympathy with agents? Sure I do. They have to cope with a lot of submissions, including the bottom drawer manuscripts typed in single spacing on both sides of sheets of vibrant pink paper. But this is their job and they're volunteers. Actually, some of them really are volunteers. I just saw an ad for an unpaid graduate internship with a big literary agency and found myself wondering how many of those hopeful aspiring novelists know that they are being summarily rejected by a 21 year old recent graduate with almost no experience of what mature readers might want.

3 Whose side will the agent really be on? They’re meant to be fighting for you, the client. But the reality is that corporate publishers wield a vast amount of power, and an agent will be cultivating good relationships with a certain number of ‘acquisitions’ editors. These editors will, in turn, have to answer to ‘the team’ and a lot of decisions will be dictated by buyers at the big chains. It used to be the case that if one of these major editors loved a book, the company would take a chance with a new writer. Now, an editor may love a book but if it doesn’t have the potential to be mega successful that may be as far as it goes. Everyone is afraid of getting it wrong, and in their shoes, you would probably feel the same. The agent will almost never want to damage the relationship with the editor. So you’ll be told to try again, write something else. But you may also be warned that an informal ‘three strikes and you’re out’ situation exists. By the time you get to your third novel, the editor may decide that she doesn't even want to look at anything from you again. This doesn’t happen so much with small-to-medium independent publishers, which is why so many popular mid-list novels of recent years – and the occasional bestseller - have emerged from micro publishers. But the sad truth is that many agents don’t much like submitting to small publishers. Advances are not high enough to make it worthwhile even though the resulting deal may be worthwhile for you as an author.

4 Who is telling you that you need an agent? You can’t believe everything you’re told. Are agents telling you that you need them? Well, they would, wouldn’t they? If you’re studying for a creative writing degree, have a good look at your lecturers’ back stories. They may be very fine writers, and they may be truly excellent teachers, but do they know anything about the business side of writing? Have they been happily and successfully agented for years, in which case, do they know anything about the downside? Are they bringing in agents to ‘cherry pick’ the top students in any one year, leaving you struggling with a multitude of query letters? And if they are lecturing full time in creative writing, consider that they may well be employed rather than mainly self employed, and may be reiterating the conventional wisdom of writing and publishing as it was twenty years ago. If your creative writing course doesn’t include a sizeable module or part module on the changing business of writing, taught by people who are brought in from the world outside, ask yourself and your university why not.

5 What are the benefits? There are some valid reasons to have an agent, among which might be: access to Big Publishing, (but as we’ve already seen, publication doesn’t always follow) better deals, (maybe) vetting of contracts, (but a good IP lawyer or the Society of Authors will do that for you, and sometimes they will do it more efficiently) and foreign sales. This last is important, and might well be a good enough reason for seeking an agent. But in all my years of being agented, nobody did anything for me with foreign sales. Now that could be entirely down to me. Maybe my books don't appeal to foreign buyers. But I'm unconvinced and if I could find an agent to sell books and plays to foreign countries for me, I might consider signing with them – but for that purpose only. Or perhaps an agent to capitalise on a particular book – a flexible project-by-project arrangement. Do such agents exist? Possibly, but I suspect this is an area that is ripe for expansion. And yes, that would be an interesting development and one I’d be happy to consider. I'm all for a 'horses for courses' approach to writing and publishing. It works in other areas of creativity so why not writing? But I also suspect there would be resistance to it in some quarters.

6 What other options do you have? That question used to be simple to answer, if depressing. None, except for spending a small fortune on some vanity publisher. Now, there are lots of options, but all of them demand a certain amount of application on your part.
You can submit to the many and varied small and micro publishers that accept unagented submissions. You have to be careful. You must have contracts vetted by somebody who knows what to look for before you sign them. The Society of Authors will do this for you in the UK if you are prepared to join, but you can also pay an Intellectual Property lawyer. You may think this is expensive, but it’s not half as expensive as signing away all kinds of rights you never thought about. The truth is that there are a great many good small publishers out there, and many of their contracts are much simpler and far less onerous than those imposed by Big Publishing – so making sure you’ve got it right shouldn’t cost a fortune.
You can self publish with Kindle Direct Publishing on Amazon and elsewhere, onto various other worldwide platforms, via Smashwords or D2D. You can publish Print on Demand paperbacks. You can even go the whole hog and set up your own small publishing business and make a deal with a local printer for short runs of books and pamphlets. You will have to deal with covers and editing and formatting but it isn’t as difficult as you think and there are lots of freelancers out there so you can do what other businesses do and outsource the work you don't want to do yourself. You will have to do some publicity and promotion, but you’ll have to do a lot of that anyway, whoever you publish with. The big campaigns are reserved for the very big names these days.

Or you can do a mixture of both self and traditional publishing. Or you can publish with several small publishers at once.  Even though, in order to do this, you will need what my Canadian friend calls 'inventory'. So you need to get your head down and get writing. But since you might spend two or three years writing query letters to agents, or rewriting your single finely wrought novel to the demands of various agents and editors - you could instead decide to spend those years honing your craft, working on a couple of novels, a small collection of stories, a series of novellas ...and give yourself some options. 

Decisions, decisions.

If you are wildly successful, you will have agents beating a path to your door. If you are moderately successful, you will get a small but steady income and will realise that a book nowadays has a much longer shelf life online than you have been led to believe. A book that might have quietly fallen out of print after a year in the old system can go on selling for many years in the new. You may well realise that you enjoy this whole process and that you don’t want an agent at all. If you are not successful, what have you lost? Nothing is forever. You can take a book off line, rewrite it, republish it. You can work on something else, instead of wasting years of good writing time on rewrites to somebody else’s requirements. You can self publish your first two ‘competent’ novels (as opposed to the novels that should probably never see the light of day) and then you can write something quite new and submit it to an agent if you decide that’s what you want to do.

But the interesting truth is that many people who reach that point are often so comfortable with running their own affairs that they think twice before relinquishing control. Some writers may decide otherwise, and that’s fine too. I'm not here to dictate to anyone. What suits one may not suit another. The point is that the power is in your hands. Think about what you want.

Your choice, your business.

And finally – one other thing you might like to consider, if you’re female: you might want to think about changing your name!

If you've found this remotely helpful, have a look at my Amazon Author Page because the books there reflect my own experience pretty accurately. I'm the same writer that I ever was - perhaps a bit more competent and confident - but I'm both traditionally and self published and very happy to continue trimming my sails to the prevailing wind.

New Way of Blogging for a New Year

The view from my cottage window.

I'm taking a little break for Christmas - and let me take this opportunity again to wish you a very happy and peaceful festival - and a New Year that brings you all you could wish for you and yours.

Oh, and a little publishing success wouldn't go amiss, if that's what you're after. Or a lottery win. That would be nice.

But before I sign off for a few days, I've been thinking about making some changes to this blog - posting more often, but not so many carefully crafted (and let's face it quite long!) posts. Well, maybe once a month. But these days, we seem to be drowning in 'how to write' or 'how to publish' or 'how to find a publisher/agent/the pot of gold at the end of the rainbow' posts. I don't know about you, but I'm getting a bit bored with it all. Besides, this was never meant to be a 'how to' blog although my pretty extensive experiences of writing, publishing and being published - as well as being rejected - may occasionally be helpful if that's what floats your boat.

Anyway - I've decided to do something a wee bit different. During 2015, I'm going to blog as often as I can find the time about whatever takes my fancy. I have two or three big projects on hand. I'll be researching, writing, reading, writing some more, trying to earn a living, trying to earn a better living - as well as buying and selling antiques, which is the other way I try to earn a living. Most of the posts will be shorter - and some will be very short - but more frequent. I hope. Let's see how we get on.

I plan to blog about the difficulties, the disappointments and frustrations, as well as the good stuff.  Or maybe I just mean the realities. And what it all feels like. And why - when  push comes to shove - I've never really wanted to do anything else.

Meanwhile, for a whole week, from 24th December, you can download my big Eastern European historical novel The Amber Heart onto your new Christmas Kindle for a bargain price. You'll find it here in the UK and here in the US. Hope you enjoy it.

www.wordarts.co.uk

August is a Busy (Festival) Month

Your Own Skipper

This is a time of year when most of my friends are off on holiday - or just back from it. It's shaping up to be one of my busiest months of the year!

First things first - this week, I'm 'mid-list' Writer in Residence, over at the Edinburgh eBook Festival. There's a regular schedule of posts, but if you can't be there all day (and who can? - it's a little like ANY book festival with a huge range of possibilities) - you can click on the Catch Up tab to the right of the home page and see what you've missed - and go to the post and read it at your leisure if you want!
Here's the link to my first mid-list writer post - but you can catch up with them at any time or read them all of a piece at the end of the week or later on.
Meanwhile, if you find anything you like, all the participants would be very grateful if you could spread the word even in a small way  - especially since there is so much which might be of interest to readers and/or of use to writers, whether indie or hybrid or traditionally published, new or experienced. There's comedy, ghosts, crime, life writing - you name it. And it's ALL free.

Just to make life more interesting (if a bit hectic) for myself, I'm back from the Inverness Book Festival where I was doing a seminar on Digital Publishing with the amazing Lin Anderson and the equally amazing Sara Sheridan. We do an occasional triple act for the Society of Authors in Scotland advising people about the possibilities for eBook publishing and marketing and  we always seem to get a great response and good feedback from the audience. Truth to tell, Sara is so good on the marketing aspects that I always learn something from her whenever we do one of these sessions. And this time, Lin was wonderfully eloquent on the democratizing effects of eBooks and online publishing, comparing these changes to the early days of libraries, when there was a certain amount of angst about ordinary people having access to books - how on earth would they cope without the intellectuals to tell them how to think?

Next week, I'm doing another session on digital publishing - a panel at the Edinburgh Book Festival this time, with Maggie Craig, and Mark Buckland with Lin chairing it. It's all go in the Czerkawska household and as if that wasn't enough, I'm working on revisions of my Canary Isles trilogy, aiming to publish the first book, Orange Blossom Love, by the end of this month. We'll see.

Oh, and there is a piece of bigger news to come - but I'll be posting about that soon!
And before I forget - I have another little trio of short stories out on Kindle right now. Your Own Skipper. These are a bit dark though. You have been warned!

Can we all grow up now, please?

Can we all grow up now, please?

I don't know when I first became aware of the treacherous nature of the word 'nurture'. Well, treacherous when applied to writers. But it can't have been all that long ago. I think it may have been in one of the many well -informed comments on the Passive Voice blog. Somebody wrote 'Nurturing is for babies.'
I read it and saw the light.

Last week a few things happened which made me think about it all over again. The word cropped up in an interview with a very big publishing name. She was still talking about 'nurturing' as one of the desirable functions of a publishing house or a literary agency. She could have used words like facilitate, assist, or partner. But she didn't. She used the word 'nurture' with all its implications of cherishing an infant or other helpless being.

At the same time, a few colleagues reported a number of professional exchanges which had been a little less than businesslike, which had involved rather patronizing put-downs. We've all had them. They range from the vitriolic to the thoughtlessly rude: the slapped wrist, the long silence after the carefully framed professional enquiry, the manuscript returned with a curt letter and coffee stains, three years later, by which time it has already been published elsewhere, the endless hedging of bets. This is the unfortunate downside of nurturing. If you allow your publisher and agent to cast themselves in a parental, rather than a professional or client role, they will feel justified in imposing a little tough love from time to time - all for the infant's own good, of course. And they will be outraged, absolutely outraged, when that same infant, aka business partner or supplier elects to stop behaving like a humble supplicant, becomes grown up and businesslike and expects the kind of basic (not fulsome) courtesy which would normally be extended in every other area of life.

But this has implications for us as writers, too. We have to stop being so needy. We have to take responsibility for ourselves and our careers. We have to recognize that there are things we can and can't do all by ourselves - and that this will vary depending upon our level of experience and expertise, just as it does in every other profession. We should be prepared to buy in the help we need without giving away control of our product for a handful or even a hill of beans. If we are contracted to do work, we have to meet deadlines in a professional manner. And we have to maintain a certain level of courtesy at all times even in the face of intense provocation.

In exchange for that, we should demand respect. For the work itself and from those with whom we hope to work in partnership. You notice I'm not saying that we all have to go it alone all the time. We have to find out what suits us, what is the best way of making and then distributing our product - for us. For some people it will involve the pursuit of the traditional publishing deal. For others, it will involve writing for pleasure and disseminating for free. Or writing experimentally, pushing the boundaries without thinking commercially at all. For some it will involve a thoroughly businesslike analysis of the market, a five year self publishing plan and a series of useful partnerships. For others yet again, it will involve a hybrid model. But even this isn't fixed. I have friends who are working happily with three or four different traditional publishers without being tied in to any of them. Others who - like myself - are working on a mixture of traditional and self publishing. People who might like to write both experimental and genre fiction or something in between. There is no single right way. We have to work out what best suits us - sometimes by a process of trial and error.

What we can no longer hope to do, however, (unless we have the luxury of a private income) is to sit in our book lined studies and dabble in a little light writing while somebody pays us handsomely for a slim volume every few years while shaping our careers and generally treating us like a special snowflake who might melt away under the glare of professionalism. If they ever did. Which I very much doubt. I reckon it was always a myth. One of those publishing carrots that justified the occasional stick around the ears.

Time to grow up, folks.

Carry On Writing

Beware of the Bull 

A very long time ago, when I first started out on the long road to publication and production (but not writing. I had been doing that for a long time, writing stories and poems since I could write) somebody said to me 'the only way to learn how to write is to write.' At the time, because I was still in my teens and thought that instant solutions might be possible, it seemed a bit glib. But as time passed, I realised that it was nothing less than the truth. 
I thought about that advice earlier this year when I read Stephen King's excellent memoir On Writing for the first time and realised that he too was advocating intensive writing - and intensive reading, anything and everything, good, bad and indifferent - as the only way to find your own true voice. Practice makes perfect. 
Let's face it, there is a lot of advice out there not just for self publishers, but for all kinds of writers starting out on the same long road. And this blog is probably only adding to the confusion.
But I've felt recently - and uneasily - that some of the advice handed out doesn't just throw the baby out with the bathwater. It forgets to put the baby in the bath altogether. It concentrates on platforms and promotions, but seems curiously reluctant to talk about the need to - well, to do a lot of - you know - writing.
Here's a thing. When I first started to publish my novels on Kindle, backlist and new titles, I read all that 'how to promote your book' stuff myself and I did it a couple of times, posting here, there and everywhere. 
I had some success with Kindle Select which allows you give away your books for up to five days in any three month period in exchange for digital exclusivity for those months. This works well for some writers, hardly at all for others. For me - and I understand that this is perhaps because I have quite a lot of work out there, traditionally published too - it worked pretty well and certainly resulted in sales of other books. But I was also beginning to wonder if intensive promotion might not be counter productive. (It irritated me a bit when I came across it myself even though I fully understood why people were doing it.) 
So I decided to experiment with minimal promotion of a few free titles: putting a link on my Facebook page, doing the odd tweet (but not a steady stream of them!) adding one or two links to one or two groups. And guess what? People still downloaded the books. If anything, they did rather better. Which suggests that letting Amazon do what Amazon does best works at least as well as any other form of promotion. 
Which is not to say that you don't need to do anything. Because whether you go with the odd freebie or not, you do need to do something.
First and foremost, I think you need to concentrate more on the baby than the bathwater. Like my old correspondent said, you need to write. (And rewrite!) A lot. I've said this before, but it's worth repeating. Most writers who achieve any measure of success do an awful lot of writing and they do it because it's what they do.  It's more important than anything else. If you find yourself routinely neglecting your writing in order to do promotion, you've got things the wrong way round. The best way to achieve sales as a 'writer as publisher' or to achieve a publishing 'deal' if that's what you want, is to carry on writing. 
It used to be a sad truth that writers would often find themselves sitting on a body of highly praised but unpublished material - unpublished because it was deemed to be 'unmarketable' for various reasons: too long, too short, too mid-list, too niche. That was the position I found myself in. Now, if you want to, you get get that work out there yourself and still carry on looking for a traditional deal if that's what you want to do. Or not, if you don't. But above all, in order to give yourself options, you have to write. And care about what you write. The more you write, the more material you will have to publish and the more you will sell. 
Promotion is important too.
In fact it's an essential part of treating yourself in a professional manner, treating some aspects of your writing as a business - and engaging with your readers, where and when you can. And whether you're traditionally published, or embarking on the 'independent writer as publisher' route, you had better start thinking like a business person, because either way, those waters are worryingly shark infested and the baby that is your precious work may be gobbled up whole. And don't let anybody fool you into thinking that you won't have to devote a lot of time to promotion if you're traditionally published because you will. 
The trick is in getting your priorities right. Managing the time available to you. 
I'm feeling my way towards something here, as I have been all year, and I think it's this. In my opinion, the best promotions are those which are not so much promotions as 'optional extras' to the sheer pleasure of writing. They add value or interest in some way to the contents of the book. You must be prepared to share something. It could be about the subject matter of the novel, the characters, the setting, the themes. Or it could be about the process of writing. It could be about a particular genre, or none at all.  It could be about some aspect of your research -  or it could go off at a complete tangent. It might well be a recommendation of somebody else's book. What inspired you? Who inspired you? But whatever it is, you're giving your readers something extra, sharing something and - often enough - getting something back in the process. That, too, is one of the joys of social media and blogging. Just make sure that you aren't shouting so loudly about your own work that you miss hearing somebody else's intriguing or moving or inspirational story along the way.