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| My new non-fiction book, to be published in spring 2023, by Saraband. |
There is an ocean of publishing and self publishing advice out there already, some of it very good indeed, and I don't propose to reinvent the wheel. But given that I'm a 'hybrid' writer - both traditionally and self published, roughly half and half - and also that I'm 'contaminated by experience' as somebody at the BBC once described us more mature writers and I'm sometimes asked for advice, I thought a few pointers might not go amiss.
1 Don't self publish too soon.
If you want to try for a traditional agent and publisher, then by all means go down that route first. Polish your manuscript till it's as good as it can be, and start sending out those query letters, those sample chapters, those synopses. Do your research. Be professional about it. Be polite. Don't harass people. (You should see the emails some would-be writers send to publishers!) But at the same time analyse your ambitions. Do you just want to get this one book 'out there' or are you planning for the long term. In which case ...
2 Don't wait too long to self publish.
By which I mean, don't hang about for years, hoping that you're going to hit the big time. Agents and wildly successful writers will tell you that if you persevere you will get there, and you may. But you may also waste half a lifetime on a single project. Bestsellers are the stuff of our dreams. Steady sales, even small ones, are possible. You might be surprised by how many writers combine self with traditional publishing these days.
3 Don't keep polishing the same book, over and over.
Take The Amber Heart. That was by far my longest saga of rewrites, a book that I'm pretty satisfied with now. I'm very glad it's out there, and reasonably well reviewed. But at one point, two different agents had told me to delete a third of it. Unfortunately, one wanted me to lose the first third and one the last third. I did neither, but I certainly pruned it drastically and then rewrote large chunks of it as my skills as a novelist improved. I enjoyed it, but it took years, and I was writing plenty of other things at the same time. The trick is not to get bogged down in one project.
4 Do keep on writing.
Write your next book while you're trying to sell the first, and write another book once you've written that one. Practice makes perfect. You'll be learning how to write while you're doing it. We all have bottom drawer novels that should probably never see the light of day. But once you have a significant body of work, you can decide which projects have 'legs' and which you've lost interest in. Then you can choose what, if anything, you want to do with them.
5 Time is a good editor.
If you can leave a book - or any piece of writing - for a few months, even after you think you have edited it to within an inch of its life - you will see not just typos and repetitions and infelicities, but all kinds of structural things that you want to work on. This is another reason to be prolific, to leave one project in abeyance while you work on something else. The other tip is to send your manuscript to your Kindle and read it on there. Problems will leap out at you, because you're seeing it in a different format, much closer to print.
6 Write for love, try to publish for money.
Samuel Johnson said no man but a blockhead ever wrote, except for money, but almost nobody publishes for money these days and we're not all blockheads. Publishers, except for the big corporations, don't make much either. If you want money, buy a lottery ticket. But although you will and should write for love, remember that publishing is a business, whether it's yours or somebody else's, and you should treat it as such. Be polite, be thoroughly professional, but don't assume you always have to be a humble supplicant either.
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| Bird of Passage was definitely a labour of love! |
7 Be realistic about selling
I know a number of writers who boycott Amazon. Oddly enough, they don't ever seem to demand that their publishers boycott Amazon too. There are some truths in their stance. Amazon doesn't pay much tax here in the UK, but that's the fault of the government who don't ask for it. And it isn't only Amazon. If you're reading this on a smartphone, check just what your phone company doesn't pay in UK taxes either. At the same time, you could look up just who owns the UK's biggest bookseller.
'I prefer to buy from a small business,' people say, and so do I. But the fact is that thousands of small businesses (some with bricks and mortar stores too) trade on Amazon, thrive and pay their taxes, because no small business will get anything like the publicity, the digital footfall and customer security a site such as Amazon will deliver. I notice that Amazon is starting to flag up these small businesses, and good for them.
8 Be realistic about your own skills
When I first decided to self publish some of my older titles, I did it through Amazon's Kindle Direct Publishing and still do. They have made it progressively easier over the years. I can also put new, experimental (for me) work out there, such as Rewilding. More recently, I decided that three of these older, recently revised novels deserved to be in paperback. While I can format for Kindle, which is fiddly but easy, I soon realised that formatting for print-on-demand paperbacks was a much harder proposition. Ironically, one of the ways I realised this was when reading a book that had been published by a small publisher, only to find 'printed by Amazon' on the back and to realise that the company had made a terrible job of formatting the paperback.
After some searching, I discovered Scottish based Lumphanan Press, who now help with my formatting for paperback. I pay a flat fee and they make a truly excellent job of formatting text and cover so that I can upload it myself. I'm delighted with the finished product and it means I have some copies to sell alongside my traditionally published books, at various events. I either use my own photographs or my husband's artworks for the cover images. (I'm aware that I'm lucky to have a painter on hand.) I should point out here that Lumphanan offer a full spectrum of services, so if you want more extensive professional help with your project, you can get it. They are emphatically not a 'vanity press' and they will never do the hard sell - but they will obviously charge realistic rates for the services they offer. Finally ...
9 Live in hope.
I don't make any fortunes out of my writing. I never have. I have had spells of making a reasonable living but it was always a switchback. A giant game of snakes and ladders. Now, between my traditionally published work, some paid events, a pension and a small monthly payment from Amazon (who pay every month, on the nail) - my artist husband and I get by. I also sell antique textiles online to supplement my writing income. I'm not retiring any time soon and have a big new project in mind. But I know people who have made quite a lot of money. Those self publishers who have done this have treated it as a business. They do indeed write for love and publish for money. And they are prolific. Not all of us can or would want to do that and some people just want a traditional deal. For some, seeing their work in print is enough. There is no single right way - but it is good to be aware of your options. Do feel free to comment or add questions.
Whatever you decide to do, go for it wholeheartedly. Love what you do. And good luck!
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| Ice Dancing is a grown up love story and - in terms of reviews - probably my most successful book! |
