Showing posts with label cover art. Show all posts
Showing posts with label cover art. Show all posts

Judging A Book By Its Cover

I haven't forgotten about my 'How I Got Where I Am' series, but other things have intervened over the past couple of weeks! I'll pick up where I left off next week. Meanwhile, I feel the need to write a bit about 'cover images' for eBooks. And here's why.

In traditional publishing, you may be consulted about the cover of your book, but you won't have the final say - or, more often than not, any say at all. Marketing, branding, current fashions all take priority. (I used to loathe those headless women covers so much but it's a fad that seems to have faded thank goodness.) As a writer, you will hardly ever be able to communicate with the artist involved.  I liked the original paperback edition of the Curiosity Cabinet a lot  although it was very different from the eBook edition - of which more in due course. As far as I remember, the image of the embroidered casket which the artist used came from the Burrell in Glasgow, where there's a splendid collection of them. (Go and see for yourself!)

There are whole websites devoted to praising or slating eBook covers. There are competitions and awards. I sometimes wonder why we human beings are so darned competitive. Free us up to be what we want to be, do what we want to do, and people will instantly suggest that somebody (preferably themselves) needs to exert some sort of control, judge, make distinctions, create hierarchies. People become so alarmed by the random nature of the emerging eBook market that they suggest a string of controls involving submission and judgement followed by the acceptance and curation of the favoured few, seemingly unaware that they have just reinvented traditional publishing.

Over a long career in writing of all kinds, I've come to loathe that word 'submission' and to consider other models, other ways of doing things. Submission means the 'action or fact of accepting or yielding to a superior force or to the will or authority of another person.' Which only works when that other person really is genuinely superior, a wise teacher, an experienced and respected expert. Writers begin their careers by submitting - we're routinely advised that we need to contemplate scores, nay hundreds, of submissions. We get into the mindset at a time when we really do need a modicum of expert advice, but the trouble is that even when we become seasoned professionals, we too often continue to yield our power, our ideas and significant equity in our product to other people. The fact that quite often those people don't really know their literary bahookies from their elbows somehow escapes us. They tell us how superior they are and we believe them. Relationships which should be creative partnerships become lopsided. Until Amazon came along, there was little alternative.


So where do covers come in? Well, eBook covers aren't really covers at all. They are images, images which you see at thumbnail size on Amazon and other listings pages, images which are enlarged on e-readers, but which can be works of art in their own right. To some extent, this was always the case. Years ago, one of my short stories, The Butterfly Bowl, was published in a glossy women's magazine and the accompanying image was such a small work of art that I bought the original from the artist. But images for eBooks may be an opportunity for creative collaboration of a new and exciting kind.  Let's free our minds from the usual design/marketing/judgmental constraints for a bit. Let's decide that if we want to, we can explore new ways of doing this, too. If we're eBook publishing because we're writing across genres or because what we write doesn't fit comfortably into any single marketing paradigm, then why shouldn't we consider new ways of approaching the images which interpret and reflect our books?

When I decided to publish The Curiosity Cabinet as an eBook, I knew that I needed a new cover image to go with it. A friend, distinguished textile artist Alison Bell - who had read and loved the book - offered to design an image for me. It is her own response to the novel, and a very beautiful one at that. I would no more have looked at it as a piece of utilitarian design than I would look at any other genuine work of art only for what it could bring to the 'pack shot'.

It's an approach which I have largely followed with my other novels, either asking the artist to read the book, or at least talking about the themes in some detail and asking for a creative response, much, I suppose, as one asks a designer to approach a play - discussing the thinking behind the project but then giving them the freedom to interpret, using their own individual  creativity.


The image above for Bird of Passage, by a young digital artist called Matt Zanetti, was a revelation to me. I had discussed the themes, the setting of the novel, passed on some of my own photographs, even  had something in mind. What Matt came up with, though, was utterly unexpected.  But the sheer brilliance of it as an interpretation of the novel, the loneliness of the central character, the sense of his imprisonment in his own past, all of them are there in Matt's superb image. I remember the first time I saw it, it brought a lump to my throat!

Two more novels have covers designed by another young Scottish artist, Claire Maclean. The Amber Heart is a big book, a sweeping love story, set in nineteenth century Poland. I wanted romance on an epic scale. It's a story of a lifelong and passionate love affair. Claire, with a deeply romantic imagination seemed the ideal choice and she produced a cover of such warmth and beauty that I had no hesitation in asking her to work on my next novel, Ice Dancing, as well.
But this was a different proposition.  Ice Dancing is grown up, sexy, quirky. An intelligent love story with a dark side.  The hero plays ice hockey, for sure. (The title is a metaphor for relationships that extends through the whole book!) But it's really  a story about an exotic and charismatic interloper in a small Scottish village - and love at first sight.. The idea of  hockey as 'fire dancing on ice' - the sheer, intensely physical sexiness of it, certainly permeates the whole novel, and that's what Claire seized on. Once again, the image practically took my breath away.




Now, Alison has read, and is meditating on the ideas in The Physic Garden, my next book, a historical novel set in Scotland in the early 1800s. She has remarked that it is a deeply melancholy tale (it is, I'm afraid) and - unerringly - she has honed in on a passage which is absolutely central to the novel. I await her interpretation with interest.

When it works well, we need to acknowledge that the symbiosis between artist and writer can create a piece of art which illuminates and comments on the writer's work. All of this is such a creative pleasure: a new and unanticipated benefit of inde publishing. The odd thing is that, although the covers have been created by three different artists, there is a 'look' about them which seems somehow to reflect my own voice as a writer. That voice is the common denominator and it shows.

Amber

Cover art by Claire Maclean


Most people will now be familiar with Baltic amber jewellery which you can find in many shops here in the UK and - I'm sure - worldwide. Of course there is plenty of fake amber on the market. You can usually spot it by its regularity and general nastiness but if you're in any doubt, rub it against a wool sweater - amber will pick up bits of paper afterwards; plastic won't. I love amber. I love its warmth, and its glow - the way it has the look of trapped sunshine, the way you can see tiny seeds and even insects, trapped deep inside it. 

On one of my first visits to Poland, back in the 1970s, my cousin took me to visit a friend of hers, an artist who worked with amber and silver. I can still remember the smell that filled his studio as he polished a big chunk of amber on some kind of machine - it was the scent of long dead pine forests, pungent and magical.  On that visit, my Polish great aunt Wanda gave me an old and beautiful amber necklace with a tiny fossil in each bead. It had survived the war with her and now she was passing it on to me. She told me that I should wear it often, because it would be good for my health. A couple of years later, while I was living and working in Poland, teaching English at Wroclaw University for the British Council,  I was given one or two tiny amber hearts - it seemed to be a favourite way of shaping the resin. 

When I first drafted out what I thought of as my 'Polish novel' - it went through various titles over the years - I always had in my mind a piece of jewellery as a sort of talisman, something that would have significance for the main characters,  something that might change hands, but that would survive down all the years as my own amber beads had survived. I knew that it had to be amber - something warm and beautiful and desirable and rare. Gradually, I began to 'see' it in my mind's eye, and it had to be a heart, encased in a delicate silver filigree. I don't possess such a piece of jewellery. I only wish I did! And I've never seen one quite like it - not consciously, anyway. But I found it easy enough to conjure it up in my imagination and set it down on the page. As you'll find, if you read the novel, it threads its way through the story, not so much significant in terms of plot as in signifying something about the relationship between the heroine, Maryanna, and the hero (if hero he can be called) Piotro: some enduring, warm and magical quality. 

If you find yourself reading this blog on or before  the 13th or 14th June 2012, you can go to the Kindle Store at Amazon UK or Amazon US and download both The Amber Heart and my other new novel, Bird of Passage, to your Kindle, for free. There are similarities between the two books which I think I only realised after I had written them, over a span of years. Both are 'big' stories, heart rending tales of a love affair which - if not exactly forbidden - then is one which is pretty certain to encounter problems. Both of them involve a relationship which begins in childhood and lasts throughout life. And both of them deal with certain tragic realities of the time and place within which they are set - one in nineteenth century Poland and the other in twentieth and twenty first century Scotland and Ireland. 

I've been thinking a lot, recently, about how to describe my novels for readers. None of them slot comfortably into any single genre, which I think is why I've had such problems finding a publisher in spite of a string of rave rejections of the 'we love this, but we're not sure how to market it' variety. They are unashamedly love stories, but not really romances in the conventional sense. And I think that's set to continue with the next two at least - both of them love stories, but not in any conventional sense. However, I realise that I enjoy a good romance as well as the next woman. And if you look for definitions of that word online, you will find this one: 'A mysterious or fascinating quality or appeal, as of something adventurous, heroic, or strangely beautiful.' 

Well, I'd be very happy to have that applied to any of my novels, but especially, I think, to the Amber Heart. And it seems to me to be a pretty good description of amber itself. It's certainly one which my cover artist, Claire Maclean, picked up and ran with in her gorgeous cover design, which seems to encapsulate the novel and the idea of amber all in one beautiful artwork. 



Bird of Passage - The Cover


Here it is, at last - the cover for my new novel, which I'm scheduling as an eBook for Kindle, with a publication date of around the 18th November - that's if I can get enough concentrated time to finish the final edits and the formatting.

The cover is by a young digital artist called Matt Zanetti, a partner in the new Dundee based video game development company, Guerilla Tea. You can see some more of Matt's amazing art on GT's website, (quite different from this) and he was recently featured extensively in 3D Artist magazine. I find this cover very moving. Bird of Passage is a novel about institutional cruelty, about childhood trauma, betrayal and abiding love and it seems to me as though the cover brilliantly reflects all of these things - I couldn't have asked for anything better.

Bird of Passage - What's In A Name?


If you have a quick look at the last post but one, you'll see that I was debating over the choice of name for my new novel, the one that I'll be publishing to Kindle in a few weeks time. I've scheduled it for 18th November, and I'll be having a launch event on my author's Facebook page, on or near that date - depends how quickly I can pull everything together. I say 'my new novel' but there are three novels - Bird of Passage, a big, romantic Polish epic called The Amber Heart and a brand new Scottish historical novel, which isn't quite finished, but soon will be, called The Physic Garden. I've scheduled Bird of Passage as an eBook this year, and I'll make some decisions about the others early in 2012. Watch this space!

Don't ask me how I've managed to get so much work ready to go, all at the same time, but a lot of it has to do with being 'distracted' by plays over the years, but wanting desperately to carry on writing prose fiction at the same time. Well, I did carry on writing it, but it's definitely 'mid-list' fiction, which doesn't slot neatly into any one genre. I've been having a hard time selling it in the current market - and that's even with an agent. I've had lots of 'rave rejections' as my colleague Maggie Craig calls them - editors saying how much they love my writing, but 'the marketing department doesn't think they can sell it.'

Only a little while ago, I heard yet another a literary agent talking about the death of the mid-list. Well, I hope she's wrong, because not only do I write it, but I love to read it. Besides, I'm pretty sure she wasn't taking Kindle and other platforms into account.  eBooks are - thank heavens - providing a home for the kind of mid-list fiction that so many of us love - well written, thought provoking novels, telling stories we want to read, a slow burn rather than a flash in the pan - perhaps not wildly experimental or narrowly structured, but absorbing fiction that leaves us satisfied in some deep way.

Anyway, after much agonising and consulting of friends (and then ignoring their suggestions, sorry folks - but the consultation really helped!) I went with Bird of Passage.It seems to me to encapsulate everything that the book is about. The novel has been described as 'Wuthering Heights Meets The Bridges of Madison County.' I've always loved Wuthering Heights, and it did start out as a sort of homage to that novel, albeit with a Scottish/Irish setting, and a story spanning the years from the 1960s to the present. Back when I was regularly dramatising classics for BBC Radio 4 - and although they let me loose on everything from Ben Hur to Treasure Island - they would never let me dramatise Wuthering Heights. I've blogged (crossly) about that before! So I decided that I had to write my own novel.

It's about a boy called Finn, who is sent to a Scottish island farm to work as a 'tattie howker' - the Scottish name for potato harvester. (There's a very old photograph of them above and a painting by my husband, Alan Lees, below.) Even when we moved to Scotland in the 1960s, people still came over from Ireland, usually from Donegal, to dig the tatties. They were sometimes treated very badly, and their accommodation was not the best. In Bird of Passage, Finn strikes up a friendship with the grand-daughter of the farmer, a girl called Cairistiona, always known as Kirsty.



Kirsty becomes a talented and ambitious artist, but her work is inextricably tied up with her love, not just for the island itself, but for Finn, who comes and goes like the mysterious corncrake which visits the island every summer. Finn, however, is psychologically damaged by a childhood so traumatic that he can only recover his memories piece by piece.  What happened at the brutal Industrial School, to which he was committed while still a little boy? For the sake of his own sanity, he must try to find out why he was sent there in the first place, and what became of his mother. As he struggles to answer these questions, his ability to love and be loved in return is called into question. He is the Bird of Passage of the title – a wanderer from place to place, a summer visitor who can call nowhere home.

Looking back at the novel now, I can see that what began as Kirsty’s story, gradually, over successive rewrites, began to change, and began to focus more and more on Finn. I found myself needing to know exactly why he was the way he was. It was as though he was insisting on telling his story and the more I wrote, the more central it became. Now, I think the balance is probably right. Kirsty is still a major figure, but Finn has his rightful place too. And there is a mystery at the heart of the novel that only Finn can solve - for himself, but for us too.

Meanwhile, a young digital artist called Matt Zanetti has done some superb cover art for me, a picture which seems to reflect the feeling of the novel  precisely. A picture, moreover, which convinced me that I had got my title right. But I'll save that for a later post!