The Hybrid Writer

Paul's Himalayan Musk Rose (Not a Hybrid!)

The following is reblogged from my April post on Authors Electric. I thought it was something worth repeating here, on my personal blog,  because the links may be useful to other writers while the idea of some writers doing all kinds of writing, published and produced in all kinds of ways, not just a particular genre or a particular form of publishing, may be interesting to readers as well.

Hybrid is, apparently, the new buzz term. 'You're going to be hearing about hybrid writers a lot soon,' remarked a colleague gleefully. Actually, the term was first invented (I believe) by the excellent Bob Mayer, some time ago but my colleague was absolutely right, and I already had been reading about it here, there and everywhere. I noticed it because I rather like the idea. It's one I'm comfortable with for various reasons and not just because I love roses, hybrid or not!

Now I know that a percentage of new authors self publish in the hope of being noticed by traditional publishing, big or small. Nothing wrong with that either if that's what you've decided you want. The slush pile has all but disappeared, having an agent no longer guarantees publication - nor has it for some time - and stories of traditional publishers trawling Amazon for successful novels are legion. Although if you do hit pay dirt with a best-selling eBook, the deal on offer would have to be pretty good to compete. I've had some good relationships within traditional publishing and production: excellent and committed small publishers, producers and directors who have taught me plenty over the years. Some of these relationships are still ongoing and I'm very glad of them. But I have also experienced the exact opposite in all its hideous misery.

These days I self publish very happily, love the experience of being a 'writer as publisher' and I'm certainly not publishing my work digitally in the hope of being 'noticed' or only by my readers and potential readers.  I'm also publishing in order to make some money. But I'm not totally independent and I doubt if I ever will be. Only some of us on Authors Electric are. Many of us have a foot in both camps. The truth is that (to mix my metaphors a bit) as a hybrid author, you can now have a finger in just about as many pies as you have fingers, especially when you write an eclectic mix of all kinds of work. With me, it isn't just fiction, long and short, but plays and non fiction too. And even with my fiction, there's no single genre and some of my novels are - I suppose -  more 'literary' than others. That's part of the fun of it. Not being tied down any more. Not having to shoehorn yourself into a tight little category because that's what your single publisher wants. Being able to say, 'let's do the show right here,' with some degree of success, being in control, but also being open to partnerships or the occasional traditional deal, whether it's for a story or an article, a review or a play, where what's on offer seems reasonable and non-exclusive.

The problem in the olden days of publishing and production wasn't just discoverability. It was maintaining professional visibility. Even people with whom you have worked successfully and happily in the past tend to forget about you if they don't see or hear from you. It's one of the reasons why so many playwrights camp out in theatre bars. Show face. Chat. Socialize. Now, I find that social media have been an undoubted factor in my rekindling some old professional relationships and that's an unexpected but welcome by-product.

Perhaps the simple truth is that writers have almost always undertaken a mix of work not just in order to survive, but in order to grow and learn and hone their craft. The number of writers who have moved smoothly from creative writing course to literary acclaim is vanishingly small but they also tend to be the most vociferously indignant and embittered about the new state of publishing. Perhaps they just feel threatened by change.

I think many of us would settle for being happily hybrid, writing, talking, teaching if that's what floats our boat, undertaking the occasional piece of contract work for a variety of outlets, aiming to thrive rather than just survive. Thriving is something that has been on my mind recently. Money doesn't buy happiness but it sure makes living a lot more comfortable in all kinds of ways.

Most of us write for love. Well, there's nothing wrong with that either. Nothing wrong with loving what you do even though it's hard work. Even though there's a certain dour mindset which subscribes to the belief that if you love it, it can't possibly be work. But even when we write for love, we can publish for money, especially now. Anyone seriously contemplating a career as a writer might think about doing some kind of business course if only to avoid exploitation. I remember what an eye opener it was for me, the first time somebody pointed out exactly how I ought to go about costing my time. (If you want to know more, you can download a guide from Glasgow's Cultural Enterprise Office, here) And the shocking perspective it gave me on major commercial organisations which still try to tell us that there's 'no money in the budget' to pay the writer for all kinds of extra work. I once found myself trekking through to Edinburgh from Ayrshire for a radio script meeting on my own time and money because there was 'no money in the budget to pay for travel expenses.' Back then, I put up with it. Many of us did. My favourite story from that time was of a friend who had something published in a magazine devoted to cats for which she was paid £5. Not a lot, even in the 90s. They also sent her a copy of the magazine and subtracted the price of the publication from her fiver!

These days, I'll do the odd gig for good causes, but I tend to subscribe to the Harlan Ellison school of thought where paying the writer is concerned. (But then it's a long time since I fell off the turnip truck!)

Meanwhile, I'd like to know how many college and universities offering Creative Writing or Creative Industries courses also offer detailed modules on the self employed business side of writing, everything from simple accounting and tax issues to branding and marketing. I'd lay bets not many of them do. Only last night I heard a contestant on Britain's Got Talent (I know, but it was a VERY quiet Saturday night and I was too tired to do anything except be a couch potato!) saying that he had started a music course at college, but his father had changed it to a business course. And I thought - surely, he would need both.

THE PHYSIC GARDEN, my new novel, now on Amazon's Kindle Store, here in the UK and here in the USA with a beautiful cover by Scottish artist Michael Doig. 

Support Your Local Writer

Cover art by Michael Doig

An arts magazine to which I subscribe dropped through my letterbox yesterday morning and sent my blood pressure sky high. This is a little publication which focuses mainly on art and artists. But the current issue devoted a large chunk of its available space to an anti Amazon, pro bookstore rant with the now wearily familiar exhortation to us all to support our local small businesses and shun those giant corporations like Amazon, Starbucks and Google. I'm assuming the editor doesn't use a PC or a Mac to construct his copy, but I wonder what he uses instead? Pencil and paper? One of those old printing sets you used to get in your Christmas stocking?

There was, however, a significant omission from his rant in favour of small businesses: the thousands of small business people without whom there would be no books whatsoever. 

You've got it. Writers.

It amazes me how often certain commentators speak and write lovingly about books (their smell, their feel, their physical form)  independent bookstores (struggling local businesses worthy of our support) and publishers (under threat, under pressure, under the cosh)  but relegate the one small business person without whom NONE of these would exist, to the sidelines.

A nice little hobby?

Part of the problem is that only a certain percentage of writers think of themselves as professionals, as people running a small business. But isn't that the same with any 'creative' pursuit? Back when my husband was wearing himself out (quite literally as it turned out - he now has serious arthritis) on huge woodcarving projects, people would watch him at work and remark on what a 'nice little hobby' it was for him. So for every writer who sees him or herself as a professional there will be a dozen happy dabblers - and why not? It's a good thing to do. But the knock-on effect of this is that assumptions are made, assumptions which we sometimes have to challenge.

I've had a long and interesting career but like all writing careers it has been a bit of a switchback. And I've learned that it is never a good idea to put all your eggs in one basket. But right now, somebody is actually facilitating my business, distributing my books and paying me on a regular basis and that somebody is Amazon. Those by no means large but wonderfully regular payments are what allow my own small business to support many other small businesses, like the variety of young, self employed digital artists who have worked on my eBook 'covers' with me and the local company  Paligap, which built my Wordarts website for me. Not forgetting our village cafe  and pub to which I escape to from time to time. 

Encouraging customers to support one particular local business is all very well - especially if that business is well loved and is serving its community in all kinds of interesting ways. And I love indie bookstores. Especially the ones with cafes, the ones where local writers and book groups hang out, the ones which encourage readings, the ones where the owners are welcoming - unlike the indie bookshop which had better remain nameless, to which I delivered a small box of my very much local interest books on the explicit instructions of my publisher who claimed to have arranged the visit in advance, only to be met with something verging on hostility!

Sailing to a bookshop?

There are a few excellent independent bookshops which might loosely be described as local. Those in Wigtown - a beautiful place - involve an hour's drive along winding, hilly, country roads, pitted with potholes that might better be defined as craters and made horrible by log lorries, bouncing along the middle of the road at high speed. I shop there from time to time, but not often. The other involves an hour's drive in the opposite direction and 45 minutes on a car ferry. Forgive me if clicking on the great Amazon in the clouds so often seems like a much better option when I want a book right now, especially if I can get it for my Kindle and be reading it instantly. Good for the writer. Good for the reader. 

Asking people to boycott a system which demonstrably benefits producers and customers alike seems illogical and unfair. And as Hugh Howey wrote in a recent blog post, the real story is NOT him. (Although his is a wonderfully inspirational story for all of us!) No. It's the thousands and thousands of writers like me, writers who were told by their blinkered industry time and again that no matter how excellent their product, nobody wanted it. The midlist was dead. Well, turns out it was only taking a nap. Now that it has woken up, it's alive and kicking. And here we are, small business people, managing to connect directly with our real customers - our readers - and finding out that there is an appreciative market for our products after all. 

Judging A Book By Its Cover

I haven't forgotten about my 'How I Got Where I Am' series, but other things have intervened over the past couple of weeks! I'll pick up where I left off next week. Meanwhile, I feel the need to write a bit about 'cover images' for eBooks. And here's why.

In traditional publishing, you may be consulted about the cover of your book, but you won't have the final say - or, more often than not, any say at all. Marketing, branding, current fashions all take priority. (I used to loathe those headless women covers so much but it's a fad that seems to have faded thank goodness.) As a writer, you will hardly ever be able to communicate with the artist involved.  I liked the original paperback edition of the Curiosity Cabinet a lot  although it was very different from the eBook edition - of which more in due course. As far as I remember, the image of the embroidered casket which the artist used came from the Burrell in Glasgow, where there's a splendid collection of them. (Go and see for yourself!)

There are whole websites devoted to praising or slating eBook covers. There are competitions and awards. I sometimes wonder why we human beings are so darned competitive. Free us up to be what we want to be, do what we want to do, and people will instantly suggest that somebody (preferably themselves) needs to exert some sort of control, judge, make distinctions, create hierarchies. People become so alarmed by the random nature of the emerging eBook market that they suggest a string of controls involving submission and judgement followed by the acceptance and curation of the favoured few, seemingly unaware that they have just reinvented traditional publishing.

Over a long career in writing of all kinds, I've come to loathe that word 'submission' and to consider other models, other ways of doing things. Submission means the 'action or fact of accepting or yielding to a superior force or to the will or authority of another person.' Which only works when that other person really is genuinely superior, a wise teacher, an experienced and respected expert. Writers begin their careers by submitting - we're routinely advised that we need to contemplate scores, nay hundreds, of submissions. We get into the mindset at a time when we really do need a modicum of expert advice, but the trouble is that even when we become seasoned professionals, we too often continue to yield our power, our ideas and significant equity in our product to other people. The fact that quite often those people don't really know their literary bahookies from their elbows somehow escapes us. They tell us how superior they are and we believe them. Relationships which should be creative partnerships become lopsided. Until Amazon came along, there was little alternative.

So where do covers come in? Well, eBook covers aren't really covers at all. They are images, images which you see at thumbnail size on Amazon and other listings pages, images which are enlarged on e-readers, but which can be works of art in their own right. To some extent, this was always the case. Years ago, one of my short stories, The Butterfly Bowl, was published in a glossy women's magazine and the accompanying image was such a small work of art that I bought the original from the artist. But images for eBooks may be an opportunity for creative collaboration of a new and exciting kind.  Let's free our minds from the usual design/marketing/judgmental constraints for a bit. Let's decide that if we want to, we can explore new ways of doing this, too. If we're eBook publishing because we're writing across genres or because what we write doesn't fit comfortably into any single marketing paradigm, then why shouldn't we consider new ways of approaching the images which interpret and reflect our books?

When I decided to publish The Curiosity Cabinet as an eBook, I knew that I needed a new cover image to go with it. A friend, distinguished textile artist Alison Bell - who had read and loved the book - offered to design an image for me. It is her own response to the novel, and a very beautiful one at that. I would no more have looked at it as a piece of utilitarian design than I would look at any other genuine work of art only for what it could bring to the 'pack shot'.

It's an approach which I have largely followed with my other novels, either asking the artist to read the book, or at least talking about the themes in some detail and asking for a creative response, much, I suppose, as one asks a designer to approach a play - discussing the thinking behind the project but then giving them the freedom to interpret, using their own individual  creativity.

The image above for Bird of Passage, by a young digital artist called Matt Zanetti, was a revelation to me. I had discussed the themes, the setting of the novel, passed on some of my own photographs, even  had something in mind. What Matt came up with, though, was utterly unexpected.  But the sheer brilliance of it as an interpretation of the novel, the loneliness of the central character, the sense of his imprisonment in his own past, all of them are there in Matt's superb image. I remember the first time I saw it, it brought a lump to my throat!

Two more novels have covers designed by another young Scottish artist, Claire Maclean. The Amber Heart is a big book, a sweeping love story, set in nineteenth century Poland. I wanted romance on an epic scale. It's a story of a lifelong and passionate love affair. Claire, with a deeply romantic imagination seemed the ideal choice and she produced a cover of such warmth and beauty that I had no hesitation in asking her to work on my next novel, Ice Dancing, as well.
But this was a different proposition.  Ice Dancing is grown up, sexy, quirky. An intelligent love story with a dark side.  The hero plays ice hockey, for sure. (The title is a metaphor for relationships that extends through the whole book!) But it's really  a story about an exotic and charismatic interloper in a small Scottish village - and love at first sight.. The idea of  hockey as 'fire dancing on ice' - the sheer, intensely physical sexiness of it, certainly permeates the whole novel, and that's what Claire seized on. Once again, the image practically took my breath away.

Now, Alison has read, and is meditating on the ideas in The Physic Garden, my next book, a historical novel set in Scotland in the early 1800s. She has remarked that it is a deeply melancholy tale (it is, I'm afraid) and - unerringly - she has honed in on a passage which is absolutely central to the novel. I await her interpretation with interest.

When it works well, we need to acknowledge that the symbiosis between artist and writer can create a piece of art which illuminates and comments on the writer's work. All of this is such a creative pleasure: a new and unanticipated benefit of inde publishing. The odd thing is that, although the covers have been created by three different artists, there is a 'look' about them which seems somehow to reflect my own voice as a writer. That voice is the common denominator and it shows.

Carry On Writing

Beware of the Bull 

A very long time ago, when I first started out on the long road to publication and production (but not writing. I had been doing that for a long time, writing stories and poems since I could write) somebody said to me 'the only way to learn how to write is to write.' At the time, because I was still in my teens and thought that instant solutions might be possible, it seemed a bit glib. But as time passed, I realised that it was nothing less than the truth. 
I thought about that advice earlier this year when I read Stephen King's excellent memoir On Writing for the first time and realised that he too was advocating intensive writing - and intensive reading, anything and everything, good, bad and indifferent - as the only way to find your own true voice. Practice makes perfect. 
Let's face it, there is a lot of advice out there not just for self publishers, but for all kinds of writers starting out on the same long road. And this blog is probably only adding to the confusion.
But I've felt recently - and uneasily - that some of the advice handed out doesn't just throw the baby out with the bathwater. It forgets to put the baby in the bath altogether. It concentrates on platforms and promotions, but seems curiously reluctant to talk about the need to - well, to do a lot of - you know - writing.
Here's a thing. When I first started to publish my novels on Kindle, backlist and new titles, I read all that 'how to promote your book' stuff myself and I did it a couple of times, posting here, there and everywhere. 
I had some success with Kindle Select which allows you give away your books for up to five days in any three month period in exchange for digital exclusivity for those months. This works well for some writers, hardly at all for others. For me - and I understand that this is perhaps because I have quite a lot of work out there, traditionally published too - it worked pretty well and certainly resulted in sales of other books. But I was also beginning to wonder if intensive promotion might not be counter productive. (It irritated me a bit when I came across it myself even though I fully understood why people were doing it.) 
So I decided to experiment with minimal promotion of a few free titles: putting a link on my Facebook page, doing the odd tweet (but not a steady stream of them!) adding one or two links to one or two groups. And guess what? People still downloaded the books. If anything, they did rather better. Which suggests that letting Amazon do what Amazon does best works at least as well as any other form of promotion. 
Which is not to say that you don't need to do anything. Because whether you go with the odd freebie or not, you do need to do something.
First and foremost, I think you need to concentrate more on the baby than the bathwater. Like my old correspondent said, you need to write. (And rewrite!) A lot. I've said this before, but it's worth repeating. Most writers who achieve any measure of success do an awful lot of writing and they do it because it's what they do.  It's more important than anything else. If you find yourself routinely neglecting your writing in order to do promotion, you've got things the wrong way round. The best way to achieve sales as a 'writer as publisher' or to achieve a publishing 'deal' if that's what you want, is to carry on writing. 
It used to be a sad truth that writers would often find themselves sitting on a body of highly praised but unpublished material - unpublished because it was deemed to be 'unmarketable' for various reasons: too long, too short, too mid-list, too niche. That was the position I found myself in. Now, if you want to, you get get that work out there yourself and still carry on looking for a traditional deal if that's what you want to do. Or not, if you don't. But above all, in order to give yourself options, you have to write. And care about what you write. The more you write, the more material you will have to publish and the more you will sell. 
Promotion is important too.
In fact it's an essential part of treating yourself in a professional manner, treating some aspects of your writing as a business - and engaging with your readers, where and when you can. And whether you're traditionally published, or embarking on the 'independent writer as publisher' route, you had better start thinking like a business person, because either way, those waters are worryingly shark infested and the baby that is your precious work may be gobbled up whole. And don't let anybody fool you into thinking that you won't have to devote a lot of time to promotion if you're traditionally published because you will. 
The trick is in getting your priorities right. Managing the time available to you. 
I'm feeling my way towards something here, as I have been all year, and I think it's this. In my opinion, the best promotions are those which are not so much promotions as 'optional extras' to the sheer pleasure of writing. They add value or interest in some way to the contents of the book. You must be prepared to share something. It could be about the subject matter of the novel, the characters, the setting, the themes. Or it could be about the process of writing. It could be about a particular genre, or none at all.  It could be about some aspect of your research -  or it could go off at a complete tangent. It might well be a recommendation of somebody else's book. What inspired you? Who inspired you? But whatever it is, you're giving your readers something extra, sharing something and - often enough - getting something back in the process. That, too, is one of the joys of social media and blogging. Just make sure that you aren't shouting so loudly about your own work that you miss hearing somebody else's intriguing or moving or inspirational story along the way. 

The Curiosity Cabinet: Where Did I Get My Ideas From?

Cover image by Alison Bell

A few days ago, just as I was thinking of writing this piece about The Curiosity Cabinet, I had an email  from friend and fellow writer Shirley Mitchell, who wondered if the 'cabinet' of the novel just might have been inspired by one of her children's stories, published some years ago, in which there was a 'curiosity cabinet'. As it happens, it wasn't, or not to my knowledge - but it very easily might have been and it would have been very nice if it was.

It's one of the most commonly asked questions when writers are giving talks and readings: 'where do you get your ideas from?'

You're always tempted to say things like  'Ideas R Us' or 'That big Scandinavian shop called Idea - they come in flat packs with free tea lights.'  But actually, it's a good question. The fact is that inspiration comes from a million different sources and it can be very hard in retrospect to figure out how the ideas all came together to make a novel.

With the Curiosity Cabinet, there were three very definite strands of inspiration, all of which collided in my head - and in the resulting novel. Four if you count the fact that I wrote it first as a trilogy of plays which were broadcast on BBC Radio 4.

Rachel Chiesley, the unfortunate Lady Grange

The idea began when I was in Edinburgh - probably when I was working on yet another radio play. The drama studios were in Edinburgh at that time. I went to an exhibition and learned about poor Rachel Chiesley, Lady Grange, who was 'kidnapped' from her home in the city in the early 18th century, and carried away to St Kilda, where she spent many desperate years in horrible isolation. There has since been an excellent book written about these events, The Prisoner of St Kilda by Margaret Macauley but at the time, I found myself piecing the sad story of Lady Grange together from various sources. What fascinated me about the story was the way in which the two cultures of Scotland, Highland and Lowland, were so very different, a difference which I had already found myself exploring in some detail when I dramatised Stevenson's Kidnapped and Catriona for Radio 4. I found myself thinking 'what if' - which is perhaps how all novels start. What if the person kidnapped was a young woman. What if she (and the readers) had absolutely no idea why she had been spirited away from everything she held dear? What if she had left a child behind? (I had a young son myself at the time.) Could she ever begin to adjust to her changed circumstances, to her changed surroundings? Could she ever change her perceptions of what seemed to her to be a savage place?

At the same time, though, another idea was fermenting away in my mind. I found myself visiting Glasgow's Burrell Collection on various occasions and it was invariably the needlework that drew me. I've loved antique and vintage textiles for as long as I can remember. My mum used to go to the saleroom and I used to go with her, but although she was mad about pottery and porcelain, I was fascinated by the textiles: the embroideries, the linens and lace. Still am.

When I visited the Burrell, therefore, I particularly loved the embroidered 'raised work' cabinets with their wonderful little scenes of all kinds: the figures and flowers, the birds and beasts and houses. I always found myself daydreaming about what it might be like to possess something like this, but also about the women who might have made them - and the objects they might have kept in them. The needlework pictures so often seemed to tell stories, to symbolise things which were important to the women who had so lovingly embroidered them. Not only that, but the very act of stitching seemed to me to imbue the resulting work with the emotion of the maker, quite as much as a painting or sculpture. Of course, these were not really 'curiosity cabinets'. Cabinets of Curiosities were usually masculine affairs, collections of rare and wonderful specimens of all kinds, shells, fossils, bones and the like. But the embroidered casket of my imagination was a very different kind of Cabinet of Curiosities. I saw it vividly in my mind's eye, full of a collection of fascinating objects: shells and feathers for sure, but also a number of personal possessions, stored away there for three hundred years. And in my imagination, I saw too that they were all women's things. In order to write the novel, I had to find out who those women were, and what was the story of the casket, The Curiosity Cabinet of the title. 

My third strand of inspiration was the Isle of Gigha. My husband first introduced me to this magical place. Many years previously, long before we met and married, Alan had been diving for clams off Gigha and the boat's engine had broken down. He and his brother-in-law, working together, had been 'rescued' by the islanders, who had offered them hospitality and engineering expertise in about equal measure. After we were married, and especially after our son was born, we went there often. It's still one of my favourite places in all the world. I even wrote a big history of the place called God's Islanders, very much a labour of love, published a few years ago by Birlinn.

So when I was thinking about a setting for The Curiosity Cabinet, and although the island in the novel is fictional, and could be any one of a number of small Hebridean islands, it was the Isle of Gigha with its white sands, its honeysuckle and foxgloves, its dazzling coconut scented whins that was always in my mind's eye.

Although the historical story in the trilogy of radio plays - the tale of Henrietta Dalrymple and Manus McNeill - is more or less the same, the present day tale is very different. I was never satisfied with that aspect of the radio trilogy and when I came to write the novel, it took off in quite different directions. I decided that I wanted to write two parallel love stories - one set in the past and one in the present. This was never going to be a conventional 'time slip' novel and although there are suggestions of the supernatural in it they are very subtle indeed and never overt. I suppose what I was aiming for was a suggestion that sometimes the past might just possibly influence, or might be worked out in the present. Or then again not! Without imbuing the whole thing with some kind of spurious Celtic twilight - I still wanted to illustrate the feeling you occasionally get on these Hebridean Islands, the vague sense that you are in a 'thin' place where the boundaries between this world and another are so fine that sometimes you can see through them. But all the same, I wanted it to be real. And in order to make it and keep it real, I had to pare it down as far as I possibly could, but still keep it involving and sensuous. 


When an American reviewer, Lorissa K Evans, wrote of the US Kindle edition, that 'the writing ,,, is so tight you could bounce a quarter off of it' I was delighted.

I submitted the final draft of the novel for the Dundee Book Prize. It turned out to be one of three books shortlisted that year, and was published by Polygon in Edinburgh. Feedback and reviews were excellent. A lot of people seemed to enjoy it and the edition sold out. Eventually, the rights reverted to me and since I was seriously considering indie-publishing by that stage in my career, it was one of my first ventures on Amazon Kindle where it seems to have had a whole new lease of publishing life. My friend, Scottish textile artist Alison Bell, gave me the new eBook cover image as a very beautiful gift.

You can download it here in the UK and here in the USA. One of the nicest and most perceptive reviews so far has been by Hilary Ely, on Vulpes Libris It's so lovely when a reader completely understands what you were trying to say in a novel and why you were telling the story in the way you did. There's no feeling quite like it!

Catherine Czerkawska
www.wordarts.co.uk

If you're curious about the story, interested in Scotland, especially small Hebridean islands and fancy some holiday reading with a difference, The Curiosity Cabinet will be free to download on Amazon Kindle for three days,17th, 18th and 19th of July. 

The original Manus McNeill?

The Amber Heart and Bird of Passage - the Novels I Feared No-One Would Ever Read

If you just happen to be reading this post on Wednesday 13th or Thursday 14th June 2012, you'll find that you can go to Amazon's Kindle Store and download my two newest novels for nothing. If you've missed the giveaway then you can still download them for the price of a couple of lattes - or a latte and a half, depending upon your cafe of choice. (I'm a Cafe Nero addict, here in the UK - an Italian style chain with cool, stylish interiors, friendly staff, good coffee and good music - and no, they aren't paying me to say as much!)

If you fancy an epic love story in the Dr Zhivago mode (I'm thinking of the movie, rather than the book)  - or a sort of Polish Gone With The Wind - you'll find it here if you're in the UK and here if you're in the USA.

One thing I've learned from the various reviews of this book over the past few weeks, as well as direct messages from readers, is that they have sometimes been uncertain as to whether they'll like the Polish historical background.

One enthusiastic reader remarked honestly that she thought it might be out of her comfort zone, but then got thoroughly swept up in the story and setting, found that she loved it and wanted to tell other people about it. Another calls it a 'rollercoaster of events and emotions' and I hope it's all of that. It's certainly what I intended it to be when I was writing it. And it's certainly what I myself felt about it as a story.

However, I can completely understand why readers might be a bit reluctant. For many of us here in the west, we have a vision of the Poland of the cold war years firmly lodged in our brains - part of that great unknown empire beyond the 'iron curtain.' When I was a little girl, growing up in post-war Leeds with my lovely Polish father and Irish mother, I used to hear them talking about the iron curtain and imagine it as a real barrier, a huge hanging made of shining metal, sweeping across the countryside.

But for me, there was another Poland and that was the one my father told me about, as magical and unattainable as a place in a fairytale.

I was quite a sickly child, with severe asthma, and dad would sit beside my bed and patiently weave his own lost past into fabulous stories for me, describing his family, most of whom had died in the war or in the various skirmishes that preceded it, especially in the east.

But he also told me tales of a time long before that: the superstitions and beliefs, the songs and poems, the eighteenth and nineteenth century history which he had absorbed when he was just a little boy himself.

His tales were full of that long-lost world of the Austro Hungarian Empire, where privileged people drank tea out of silver samovars, ate preserves from porcelain dishes with tiny silver spoons, and sometimes visited Vienna where they would eat cake ... and dance.

Of course it wasn't all like that. This was in so many ways a savagely dangerous world. Human life was cheap  and as well as the cake and the dancing, there was abject poverty and prejudice, bloodshed, misery and disease. All of these things have found their way into The Amber Heart, as well as an equivocal but attractive hero in Piotro, a heroine whose faults match her virtues in Maryanna, and a setting which I still find myself revisiting in my mind's eye from time to time - the big, beautiful, pancake yellow house of Lisko.

Give it a try. You might find yourself swept along too!

The only thing I ask is that if you do download this and enjoy it, you'll snatch a few moments from your busy day to tell other people what you liked about the book - and maybe tell me too. (Even if it's only the Viennese chocolate cakes and pastries, which I certainly had a lot of fun writing about...)

At the same time, you can download my contemporary novel, Bird of Passage. Here in the UK and here in the USA. Although the settings for these two novels are quite different, there are some similarities between them. Both owe something to my passion for Wuthering Heights, although of the two, Bird of Passage is by far the more intentional homage to that book. Even there, the references are quite subtle.

There are other similarities between The Amber Heart and Bird of Passage which I only noticed after I had finished writing and revising both novels. Both are love stories, both are big books in the sense that they are reasonably long and span a great many years.

I realised quite quickly  that I needed the elbow room to tell the whole story in each case.

Bird of Passage, which begins and ends in the present, has something of the 'family saga' about it. Mainly though, it's a haunting tale of obsessive love, betrayal, loss and institutionalised cruelty, set in Ireland and Scotland. I found some parts of this very distressing to write. It took me a long time to realise what had made Finn, my central character, into the person he was. I resisted exploring it. The book felt stuck and stupid for a while. But once I found out what had happened to Finn - and that's exactly what it felt like - finding it out - everything came together for me, even though exploring it was still a painful process. By then, I cared for Finn quite as much as Kirsty in the novel.

Both of these books have something else in common and I'll own up to it here. It was almost impossible for me to find a conventional publisher for these two novels  although I and my agent(s) spent long and frustrating years searching. I'll let you into a secret. One of the many editors who said of Bird of Passage that she 'loved it but didn't think she could sell it' told me that it was 'too well written to be popular but not experimental enough to be literary'. Even back then, when eBooks were just beginning to loom on the horizon, I despaired at the judgement and thought it was a serious indictment of the way in which conventional publishing views its potential readers. The books I loved to read myself were accessible, well written stories that drew me into a world created by the writer. That was what I wanted to write. I couldn't imagine (and I can imagine a lot of things - it's what I do after all!) that I was alone in this.

I don't think I was.
I don't think I am.

The Scottish island setting of Bird of Passage

But really, this is not a complaint. I used to have a few chips on my shoulder, I'll admit. I had too many years of agents and editors raving about work which they could neither sell nor publish. Even the sympathy of friends was unbearable. But now, thanks to Amazon, and Kindle, I'm as happy in my work as I have ever been in my life. And I have more stories to tell, more novels to finish and new books to start. So watch this space.

For those who are still not quite sure about eBooks, or just don't like the medium, I'll definitely be getting both of these out as Print On Demand paperbacks, early next year. Sooner, if I can manage my time just a little more efficiently.

Meanwhile, if you want to know more about me, visit my website at www.wordarts.co.uk and if you want to know a bit more about the Polish background to the Amber Heart, visit my other blog at http://theamberheart.blogspot.com

Amber

Cover art by Claire Maclean

Most people will now be familiar with Baltic amber jewellery which you can find in many shops here in the UK and - I'm sure - worldwide. Of course there is plenty of fake amber on the market. You can usually spot it by its regularity and general nastiness but if you're in any doubt, rub it against a wool sweater - amber will pick up bits of paper afterwards; plastic won't. I love amber. I love its warmth, and its glow - the way it has the look of trapped sunshine, the way you can see tiny seeds and even insects, trapped deep inside it. 

On one of my first visits to Poland, back in the 1970s, my cousin took me to visit a friend of hers, an artist who worked with amber and silver. I can still remember the smell that filled his studio as he polished a big chunk of amber on some kind of machine - it was the scent of long dead pine forests, pungent and magical.  On that visit, my Polish great aunt Wanda gave me an old and beautiful amber necklace with a tiny fossil in each bead. It had survived the war with her and now she was passing it on to me. She told me that I should wear it often, because it would be good for my health. A couple of years later, while I was living and working in Poland, teaching English at Wroclaw University for the British Council,  I was given one or two tiny amber hearts - it seemed to be a favourite way of shaping the resin. 

When I first drafted out what I thought of as my 'Polish novel' - it went through various titles over the years - I always had in my mind a piece of jewellery as a sort of talisman, something that would have significance for the main characters,  something that might change hands, but that would survive down all the years as my own amber beads had survived. I knew that it had to be amber - something warm and beautiful and desirable and rare. Gradually, I began to 'see' it in my mind's eye, and it had to be a heart, encased in a delicate silver filigree. I don't possess such a piece of jewellery. I only wish I did! And I've never seen one quite like it - not consciously, anyway. But I found it easy enough to conjure it up in my imagination and set it down on the page. As you'll find, if you read the novel, it threads its way through the story, not so much significant in terms of plot as in signifying something about the relationship between the heroine, Maryanna, and the hero (if hero he can be called) Piotro: some enduring, warm and magical quality. 

If you find yourself reading this blog on or before  the 13th or 14th June 2012, you can go to the Kindle Store at Amazon UK or Amazon US and download both The Amber Heart and my other new novel, Bird of Passage, to your Kindle, for free. There are similarities between the two books which I think I only realised after I had written them, over a span of years. Both are 'big' stories, heart rending tales of a love affair which - if not exactly forbidden - then is one which is pretty certain to encounter problems. Both of them involve a relationship which begins in childhood and lasts throughout life. And both of them deal with certain tragic realities of the time and place within which they are set - one in nineteenth century Poland and the other in twentieth and twenty first century Scotland and Ireland. 

I've been thinking a lot, recently, about how to describe my novels for readers. None of them slot comfortably into any single genre, which I think is why I've had such problems finding a publisher in spite of a string of rave rejections of the 'we love this, but we're not sure how to market it' variety. They are unashamedly love stories, but not really romances in the conventional sense. And I think that's set to continue with the next two at least - both of them love stories, but not in any conventional sense. However, I realise that I enjoy a good romance as well as the next woman. And if you look for definitions of that word online, you will find this one: 'A mysterious or fascinating quality or appeal, as of something adventurous, heroic, or strangely beautiful.' 

Well, I'd be very happy to have that applied to any of my novels, but especially, I think, to the Amber Heart. And it seems to me to be a pretty good description of amber itself. It's certainly one which my cover artist, Claire Maclean, picked up and ran with in her gorgeous cover design, which seems to encapsulate the novel and the idea of amber all in one beautiful artwork. 

Bird of Passage on Kindle - Disturbing to Read - and to Write.

Cover art precisely reflecting the themes of the novel - by Matt Zanetti 

If you're reading this on 10th or 11th May 2012, you can download my novel, Bird of Passage, free to your Kindle or Kindle App, here in the UK or here in the USA.

To be honest with you, although I'm very fond of this novel, very fond of its central characters, Finn and Kirsty, even I don't know what particular genre it belongs in. So I don't think I can complain too much that mainstream publishers couldn't seem to place it either. It's a mid-list novel, for sure and it's on the literary end of the mid-list. But that doesn't mean it's difficult to read. I hope the story is strong enough to carry you along.  It's contemporary fiction, but the story spans many years. It's a love story, but it also deals with the shocking realities - and the aftermath - of state sanctioned physical abuse in 1960s Ireland, which makes it a serious and challenging read.

The story of Finn and Kirsty begins in 1960s Scotland. Young Finn O’Malley is sent from Ireland to work at the potato harvest and soon forms a close friendship with Kirsty Galbreath, the farmer’s red-headed grand-daughter. But Finn is damaged by a childhood so traumatic that he can only recover his memories slowly. What happened at the brutal Industrial School to which he was committed while still a little boy? For the sake of his sanity, he must try to find out why he was sent there, and what became of the mother he lost. As he struggles to answer these questions, his ability to love and be loved in return is called into question. 

The novel is as much about the crippling psychological effects of physical cruelty as anything else. I've realised that even I, as a writer, found myself reluctant to tackle these aspects of Finn's story. (And even since publication, I realise I've been reluctant to talk and write about them.) I knew that I didn't want to turn this into a 'misery memoir'. But Finn, as he presented himself to me right from the start, seemed like a profoundly damaged individual. And it was quite a long time before I could bring myself to get inside his mind and find out exactly what had happened to him. It became even more disturbing when I found out what really had happened to so many people, when I found out - distressingly - the stories that lay behind those men you sometimes see in UK cities, Irish construction workers or older men now that time has passed, solitary souls, unable to form close relationships and sometimes reliant on alcohol to see them through each evening. Strangely, this reluctance of mine seems to be mirrored in the character of Finn himself who can't remember exactly what happened during his childhood, having buried it so deeply, because it was so damaging.

If this makes it a disturbing read - and I think in many ways it does - then it also made it a disturbing book to write. I found the character of Finn and his history so absorbing that I would constantly wake up in the night, thinking about him, trying to figure out why he was behaving in this way, and what might have happened to make him like this. It strikes me that writers don't always, or even often, manipulate plot and character. Sometimes our characters manipulate us. Finn was relentless.

From some of the  UK reviews, I can see that men have appreciated this novel as much as women. It has an island setting in part but much of the story of Bird of Passage also takes place in Ireland and on the Scottish mainland. It has a rural setting, but many key events take place in cities.

My friend and colleague, Dr David Manderson, of the University of the West of Scotland, reviewed it in these terms: It's not just a cracking read, it's a genuinely powerful one, and once you stumble over the great love story at its centre you won't be able to put this book down. There's real pain here and many different kinds of healing, few of them nice. A story that like Wuthering Heights has as many harsh and knotted bits as deliciously sweet ones, you will be taken to a different world by it, but one as real as your own.'  Writing in the Indie eBook Review, Gilly Fraser says 'There are no pat answers in this story and no neatly contrived solutions. Endings are jagged, situations remain unresolved. Yet at the end of the book, there is a feeling of satisfaction that things did work out as they should - at least to some extent.' 


There have been other reviews, most of them by people I don't know at all, one of them calling the novel,  'A breathtaking read.'  To which I can only say, thank-you, whoever you are - and I'm so glad you enjoyed it, if enjoy is the right word! As writers, we tend to write for ourselves. How else could we spend so much time absorbed in the world of each book or play?  But very soon after completion - if we're honest - I think that most of us want desperately to communicate with other people, our readers. We want to show them the world we have created, to introduce them to the people who have become so very real to us. And we love to hear that they too have become absorbed in the world of the novel - even when that world is by no means a comfortable one.  Finally, when I was looking for a cover for the eBook, I discussed the story and its background with digital artist Matt Zanetti. After a little while, he produced the cover above. It wasn't what I expected. It wasn't quite what we had discussed. But it took my breath away in that it so precisely reflected the themes of the novel: the lonely corncrake, the themes of solitude, imprisonment and a yearning for something better. 

Catherine Czerkawska
www.wordarts.co.uk 

Piracy and Pricing: A Hot Topic. (And I don't just mean Johnny Depp)

I've been thinking about opening this particular can of worms for some time, but have held back, mostly because some of my friends have very definite views on the topic, and I know it's contentious. Some of the arguments on Facebook become so heated that the screen practically explodes. Also, I can see both sides of the debate.

Somewhere online, there's a BBC Radio Play of mine which has been streamed by a pirate site. It's a play called Tam O' Shanter, and it was broadcast to mark a Burns Anniversary. You can download it for free, if you like. People occasionally get indignant on my behalf but I find it very hard to get hot under the collar about it. I've been paid for it, the BBC are never going to repeat it and if they do decide to repeat it on 4 Extra, my share of the dibs will be unbelievably tiny.

When my son's video game development company, Guerilla Tea, recently released their new game, The Quest, onto various platforms, they remarked that it was being pirated almost as soon as it was released. They didn't seem too bothered about it. Not half as bothered as most writers are when their books are pirated in foreign parts. Not half as bothered,  if I'm honest, as I would be if my novels were pirated.

Now most writers seem to think that the comparison is bogus, since a small and inexpensive video game download is easily made. They've bought into the media's fondness for tales of the geeky - but mythical - teen working alone in his bedroom, to develop a prizewinning game.  In truth, it takes several people many months or even years of hard work and is almost certainly the equivalent of a novel, perhaps more than a novel, since the developers need expensive software in order to be able to release the game onto certain platforms. So why are the GT lads far more laid back about piracy than me and my writer friends?

'There's no way it equates to lost sales,' one of them told me. 'The people who are downloading pirated copies are never going to buy it anyway. If they were, at this low price, they would just buy it. And it certainly helps to spread the word.' I'm told that developers have been known to contact the pirates to say 'cool - but if you play it and like it, give us a positive review.'

The key here seems to have something to do with price. Cheap mobile games are the norm. Overly cheap books tend to signal 'amateur'. And perhaps the markets are simply smaller. The evidence within the games industry suggests that if you won't buy a download for 69p, with the possibility of upgrades and support, ('added value') you're not going to pay for a download at all. With conventionally published eBooks often sold at such high prices, piracy may well make a difference. Although the same logic may apply. Piracy will have no effect on sales since those who pirate would seldom if ever pay £9.99 for a download. Which leads me to another thought. Neither would I.  £5.00 is my cut-off for a download. I've paid more than that but only very occasionally.

Publishers can talk till they are blue in their collective faces about the associated costs, but the fact remains that in a world where you can download a complex game which has had to meet certain criteria, for a couple of pounds, and an album for a fiver, very few people are going to be persuaded to pay more than that for a book. Indie publishers have taken this on board. Actually, many indie publishers do charge too little. The 99p book - unless it's obviously short, or very light - a novella, a handful of stories, a guide to something or other, a small collection of essays - is beginning to stand out as the work of a rookie. £2.99 or £3.99 is low enough for an impulse buy - not much more than the price of a latte - not so steep that you back off and think about it. (Which generally means that you won't buy it.)

But there's no use in us digging in our heels, taking a moral stance, screaming 'death to all pirates' and refusing to engage with the world as it is. They may well be thieves and vagabonds but when you're in the middle of the ocean with no gunboat in sight, you'd better have an alternative strategy, because shouting at them to go away is never going to work.

One possible solution may be to add value, just as video game developers do. There's a fashion for wailing 'but authors can't do this!' But if you stop and think about it, authors can and already do engage with their readers. They write interesting (and free) blog posts about the background to their books, they have Facebook pages, they give readings and talks, they do reviews and make recommendations and tweet about all kinds of things. These are the extras that will make your potential reader click on the purchase button. If they prefer to download from an illegal site, with all the added hazards to their own PCs or laptops, then they were probably never going to be a paying customer anyway.

What do you think? But let's have a nice clean fight, shall we?

eBay and the eBook Revolution

About six years ago, when I was working as Royal Literary Fund 'Writing Fellow' at a university in Scotland, (helping students purely with their academic writing) one of my students, studying Commercial Music, remarked, 'You know, you writers should be doing what musicians like me are doing. Forget big publishing. Just find some way of getting the work out there yourselves.'
At that time, eBook Readers were available, but not yet the phenomenon they would soon become. After a writing career so checkered with success and failure that you could have made it into a board and played a game of chess on it, I agreed with her, but I couldn't see how to do it. It wasn't just that musicians could do gigs and get paid - in fact it wasn't even that, since as any musician will tell you, they don't get paid very much and besides, I already did get the occasional 'gig'. My RLF Fellowship was an extended and wonderfully supportive gig.
But although there were all kinds of ways for musicians to get their music 'out there', I didn't yet see how the same might apply to writers. 
Back then, I had just read Chris Anderson's The Long Tail (if you haven't read it, go and get it now!) and it made sense to me. But I had become frustrated at being cast in the role of humble supplicant by my own industry, an industry that seemed to have grown complacent over the years, an industry that increasingly disrespected the talent upon which it was forced to rely.
My 'day job' - the work that bought me time to write - was, and still is, an eBay shop called The Scottish Home, mostly selling antique and vintage textiles. I had always had an interest in such things, and had started out by trying to sell them at antique markets, but it was a thankless task. Then I discovered eBay and realised that here was a technology company providing me with the tools to do the job, worldwide. Soon, I was selling embroidered tablecloths to Australia and vintage linen sheets to fashionable New York addresses. Over time, I built up a nice little business and it's one which I can manage so that it fits in with my writing. When I'm snowed under with writing work - like now, when I'm deep into final edits on a new novel - I can wind it down. When I badly need some extra income, I can work like a Trojan and increase my turnover. I can take advantage of seasonal spikes, such as Christmas. But most of all, I think, my eBay experiences gave me a sense of how to run an online business, how to become friends with my customers, how to add value, package nicely, enclose pretty postcards, and write a blog to give people the extra information they enjoy.
It was only when I tried to apply these same lessons to my writing business that I found myself meeting a brick wall of indifference - not from readers, I hasten to add. When I could interact with them, they were appreciative. But from the layer upon layer of gatekeepers who seemed to have interposed themselves between me and those same readers.
I had an agent, I had a decent publishing and production track record, I had work waiting to go, but in spite of all kinds of praise from editors, my work was generally rejected at the 'sales' stage. I was routinely told that it was 'not linguistically experimental enough to be literary' but 'not quite fitting any genre, so we don't know how to market this.' God help my innocence, I even approached one or two Scottish publishers with the suggestion that a more businesslike relationship should be possible. This met with a disapproving silence. Not the way they worked at all. How dare I?
Until Amazon came along and brought technology to bookselling instead of vice versa.
The parallels with eBay are irresistible. You'll find the shysters and the incompetents on there - of course you will. But you'll also find millions of efficient small-to-medium sized businesses, from sole traders to online incarnations of known names, most of them giving excellent customer service, backed by a superb search facility.
Here's a very ordinary example.
Recently, we realised that the wheels on our shower doors had worn away. A plethora of local bricks- and-mortar businesses shook their heads, with that loud indrawn breath that is peculiar to sales people, and suggested that a new cabinet was the only option.
Five minutes on eBay, one digital picture sent to a seller - and a packet of new wheels arrived by the next post.
Last night, I came across a superb essay by Kristine Kathryn Rusch, characterising the way in which publishing is changing. It's called 'Scarcity and Abundance' and it should be required reading for publishers and writers everywhere. Essentially, it's a piece about mindsets. And the analogy could be extended to include the way in which our High Streets function (or increasingly don't function.) My local 'bathroom supplies' shops,with their beautiful glossy showrooms, were in a 'scarcity' mindset and sliding door wheels did not loom large for them. eBay, on the other hand, with its unlimited shelf space and abundant individual small businesses, could allow me to find the handful of suppliers in the UK who specialised in such things and - moreover- an individual who knew his stock well enough to be able to identify my requirements from a single digital picture. The wheels were not cheap, and I'll bet he's making decent profits - but they were a hell of a lot cheaper than a new cabinet and I was one happy customer.
All of which makes me think that the young literary writers who choose to see the eBook revolution as some kind of capitalist plot to ruin publishing couldn't be more wrong. One is lead to the inescapable conclusion that what they really can't stomach is the democratisation of publishing. They seem to feel that our gain is somehow responsible for their loss. John Carey was right when - brilliantly dissecting literary snobbishness in The Intellectuals and the Masses - he argued that the élite who felt their position threatened by the 19th century increase in literacy, invented new forms which would deliberately exclude the lower orders. A plethora of recent Guardian pieces (and - with a few notable exceptions - their comments) have all taken this remarkably superior stance. For a more balanced picture, you have to go to the technical pages. No doubt the bathroom showrooms feel exactly the same about eBay, even though it is entirely open to them to embrace digital, and set up an online store as well. But that would also mean embracing the mindset of unlimited shelf-space, of abundance, of trusting the abilies of people to search for what they want, coupled with the benefits of good - really good, not just adequate - programming.
A coder friend once told me that when most conventional businesses go digital, they don't understand the difference between an excellent programmer and a merely adequate programmer. All programmers are the same to them. The results are potentially disastrous and you can see them every day in clunky websites that are frustrating to use. Technology companies such as Amazon, eBay, DropBox and so on, always realise this and employ the best.
Above all, embracing the digital revolution means trusting the customer to know what he or she wants. And for most traditional publishers (although not, it seems, for writers) that seems to be a bridge too far.
Of which, more in my next post.

Bird of Passage, on Kindle

What Would Make Me Go Back to My High Street Bookshop?

I've always loved books. The way in which this house is positively stuffed with them is evidence of that. Periodically, I decide to have 'a bit of a clear-out'. Then I go to a library or car-boot sale and come home with replacements. I have a big collection of books about textiles and costume, mostly discovered at library sales. They aren't terribly valuable, although they would be difficult to find anywhere else. But over the past few years, I've found myself buying almost all my new books from Amazon, and now I download even more of them straight to my Kindle. I read a lot more but buy fewer and fewer new 'dead tree books'.
Don't let anyone persuade you that Kindle is only for 'light reads'. Actually, Kindle is brilliant for the really heavy reads. I read Nicolas Nickleby on my Kindle over the Christmas holidays, even though I have a nicely bound copy of it sitting on my bookshelves.
It was easy to hold and easy to read. And I felt exactly the same way about this wonderful novel as I did when I was reading that 'real' book. Except that I seemed to read with even more total absorption in the contents, if that were possible.
But on World Book Day, I've been thinking about why I frequent my local bookshop less and less, and what might make me go back to this or - even better - to a small independent bookshop.
Partly, it's where I live. We're deep in the countryside and it's easier to buy online. And if I can't find what I want on Amazon itself, I can usually find it from a small bookseller on the same site.
I go 'into town' once a week on average, but I don't browse around the shops very much because the High Street of our nearest town is - not to put too fine a point on it - awful. It's dirty and scruffy and full of empty shops and charity shops, dog pooh, chewing gum and human spit. You may think that's because people like me no longer shop there much and you may have a point. But it's more complicated than that. Because once upon a time, my husband and I had a small shop in the centre of town, selling crafts and pottery. Our turnover was pretty huge. If we had told anyone at the time what it was, they would have thought we were living the life of Riley. But we soon realised that we were working all the hours that God sent and earning very little.When we had paid everyone else: suppliers, fuel and accommodation for buying trips, astronomical rent and rates, electricity, phone, VAT, accountant, there was almost nothing left over for ourselves.
So after a few years, we got out of it. The customers were there at that time - but the overheads were so vast that the game just wasn't worth the candle any more.
I doubt if that situation has improved.
Our single bookshop has had a checkered past, and I remember when it was the Big Bad Wolf which came along and ousted the lovely indie bookstore, where the staff not only knew all about their stock, but also knew their customers too. Now the Big Bad Wolf is running scared of the even Bigger Badder Wolf - well forgive me if I'm a little less than sympathetic.
A couple of years ago, a friend and fellow writer said  'Is it just me, or do you go into a bookshop these days and find literally nothing you really want to read?'
I found myself agreeing with him. I thought I had got picky in my old age. But perhaps not. At  least at Waterstones they have got rid of the three for two offers where you could never find a third book you wanted. But those tables still tend to be a mix of celebrity bios, cookery books and television tie-ins, the shelves full of a narrow range of heavily promoted titles. And even if something 'different' is well reviewed in one of the Sundays, you can bet you won't find it in your local store. I could name at least three titles I expected to find in my local shop last year - well reviewed books by Scottish writers - but they would have had to be ordered.
So in an effort to be positive I've started thinking about what would make me go back to my High Street Bookshop.
Here's my personal list:
1 An eclectic mix of popular and unusual books: some currently well reviewed titles, plus a genuinely personal choice from whoever is managing and working in the shop - and who is prepared to talk about books to the customers. Maybe even a good deal of 'local' specialisation, according to the siting of the shop. I suppose I'm looking for the equivalent of the local deli!
2 A second hand and antiquarian section - not 'nearly new' books such as charity shops stock - but genuine out-of-print and collectable books.
3 A coffee shop: one that's comfortable, informal and friendly with good tea as well as cakes and sandwiches.
4 Lots of evening and possibly even weekend events (preferably with the coffee shop remaining open and not firmly closed): readings, talks, question-and-answer panels, signings, workshops - in other words, a bookshop as a resource for all those people in the community, and there are lots of them, who are interested in writing and writers and a wide variety of subjects about which writers might write, fiction and non-fiction alike, properly promoted, not just the occasional celebrity piloted in. We already have a cafe in the town which does this kind of thing and does it well - but why not a bookshop?
5 Short queues. In Glasgow's Borders, I often used to browse, take my book to the check-out, take one look at the queue snaking around the shop, put the book down and go home and order it from Amazon instead.

One thing I don't want is to buy downloads for my eReader in my local bookshop. Why would I? Any more than I would buy an app or a game for my phone in a mobile phone shop.
But if my local independent bookshop was truly local - a friendly place, a resource for me as both reader and writer, a place where I could browse and buy old and new books, drink coffee with friends, listen to writers talking about their craft - if they built that, I would most certainly come and carry on coming to it, several times a month.

I'm aware that all of this is what's known as a 'big ask'. But I'm also aware of one or two bookshops and book cafes in Scotland which seem to be doing just this, and thriving.
What do you think? Feel free to add you own thoughts below!